Lu Yongfeng, there are many “titles” behind this name: China’s integrated marketing leader, China’s integrated marketing leader, China’s top ten marketing experts, China’s top ten innovation marketing characters, China Marketing planning character … These title from During the industry, the industry and the customer have recognized him and the award.
After face-to-face, after exchange, I feel that people are calm, their minds are agile, and they are unique, and people “love first love”; those so-called titles and proclaimed people appeared in front of him. It can be said that Lu Yongfeng has three identities, three faces: brand marketing observers, integrated marketing thinkers, actual combat marketing planners, here we interpret them.
Brand Marketing Observer: Building an International Brand
As the chairman of the Icon Planning Group, the Chief Consultant, the Icon Brand Marketing College sponsor, many years of theoretical research and practice experience Lu Yongfeng has an international vision and forward-looking thinking, a veritable “brand marketing observe”.
In the marketing planning industry, it is more than ten years. Lu Yongfeng leads the role team through highly differentiated brand positioning and brand marketing strategy, not only helping SMEs to solve the problem of life and death, but also help many companies to achieve from China. The leap of the world brand, allowing the national independent brands standing in the world stage, indirectly changing the current situation of the world’s brand competition, and constructs a new world new pattern.
Taking Geely Group as an example, as the only private enterprise in the top ten of the domestic auto industry, Geely continues to strengthen brand competitiveness: build a world famous brand. Lu Yongfeng and his team help Geely Automobile to develop differentiated brand marketing strategies and product strategies with market competitiveness, and introduce integrated communication systems: strengthen efficient propaganda, planning brand strategy, strengthen network marketing, and create a good corporate reputation. Not only is the direction of the future development of Geely brand, but also laid a solid foundation for Geely promoted to the world-class car brand.
Take the name of the men’s clothing, the company advocates the brand strategy of “Ethnicity, Creating the World Famous Brand”, and interprets the brand image of “Beer-World Men’s Wear”. The card focused on Zhonghua Rong, which indicates that one day will play on behalf of China from the beginning of the birth. Helping the brand to achieve this great idea, Lu Yongfeng and his team have developed the “national brand global strategy”, while the defensive market is dominated by the competition, the dominant position of the gods is maintained, so that The card became the protagonist of “Fashion China”. In addition, Lu Yongfeng also raised his brand to enable the mother and child brand strategy, and the “Chinese Rise” as its sub-brand independent operation, mainly in the international high-end market, and the brand “Manual” to highlight the man’s body “to promote the world. At the same time, they will take advantage of the two Chinese film festivals, and they join hands with Many superstars to appear in New York. They also have to meet the world while witnessing Chinese movie brilliant achievements. Under the planning team, the company mobilized all the power held a presence in the US five states, not only showing the fashionable style of Chinese men, but also set off a Chinese costume. Today, the name of the card has successfully ranked among the world’s brand men’s clothing, and repeatedly played an important role in diplomacy. All the way, the sounds and the gods witnessed the road of the world-class national brand.
Looking around, Lu Yongfeng’s brand marketing wisdom has been integrated into the blood of many Chinese well-known enterprises: Shanghai Auto Group, Lenovo Group, Haier Group, Bank of Communications, Nongfu Spring, China Mobile, Zhengbang Group … But the famous Lu Lu Yongfeng, is not satisfied with the current achievements. In brand marketing services, we strive to create a world brand of Chinese companies to make more companies with ambition.
Integrated marketing thinkers: enhance the competitiveness of Chinese companies
At the 2013 China Integrated Marketing Summit, Lu Yongfeng created the Cabin Planning Group was officially announced as “China’s integrated marketing field value first brand”, the selection result was obtained from 10 mainstream network media in the country. Under the recognition of industry media and experts, the icon is fully acting as the leader of Asian integrated marketing.
As China’s integrated marketing leader, Lu Yongfeng has a broad impact on the theory of “Integrated Marketing 5C Theory”, “MDPP Integration Marketing Theory”, “MDPP Integrated Marketing Theory”, “MDPP Integration Marketing Theory” and “Integrated Network Marketing 5E” model. For more than ten years, Lu Yongfeng has served as a marketing planning and brand communication consultant in too fast resilience, automobile, IT, travel, pharmaceutical, health care, electrical manufacturing, cosmetics, Internet and other industries, providing more than 100 large and medium-sized enterprises. Efficient integration of marketing services is called “China’s integrated marketing thinkers” by Chinese entrepreneurs.
Luxian Planning Group, Leaders, was established in Beijing in 2003. Now there is a Hangzhou Operation Headquarters and Beijing Creative Base in China, and the establishment of offices in Hong Kong and the United Kingdom, and the options have always combined cultural and business. From Chinese enterprises, it is a one-stop marketing overall solution for top commercial brands to build a market insight, product selection, functional positioning, brand building, channel layout, interactive communication, and online marketing. Over the years, Lu Yongfeng leads the recording team, with rich practical experience, perfect theoretical system, good corporate operation mode, excellent marketing planning team, and authoritative media landing resources to provide a full range of integrated marketing for many world-renowned brands. Communication service. The works of the icon have been exhibited in Asia and the European Union, and more than 500 companies have been successfully served in more than 10 years, helping 40 companies have become industry benchmarks, helping 12 companies to successfully list, help 45 brands For “China’s well-known trademark”, its direct and indirectly affected enterprise annual GDP reached 550 billion.
Practical marketing planner: strengthening marketing plan
In the 21st century, the concept of “integrated marketing” introduced abroad became “universal ointment” in all walks of life. In the shallow grafting, transformation and use, most Chinese companies have failed to enlighten the true meaning of integrated marketing, ignore China Social status and market environment, deviation from the actual situation, leading to water and soil.
With its solid theoretical skills, Lu Yongfeng successfully absorbed the nutrients of “integrated marketing” foreign “integrated marketing”, and continued to improve the marketing service system of “Internationalization + Localization”. China Enterprises tailor the highest marketing overall solutions, strengthen the combatability of marketing solutions. During the process of cracking the marketing problem for the company, the role of the Icon is planning to plan, according to the company’s truth, provide a practical marketing plan. Because Lu Yongfeng is extremely focused on marketing, its marketing methods and strategies tend to meet blood, direct problems, practical; and their own also use rigorous project management and efficient practical practice to professionally develop Chinese entrepreneurs and customers. Trust, there are countless acclaim in the industry, and the cable-like planning agencies have been awarded “China Practical Marketing Best Case Award”, “China’s most competitive planning institution”, “China’s top ten leadership brands” and so many honor.
In the economic environment in the market-changing, Lu Yongfeng is always active in the market frontier, leading the textual team to provide a precise and reliable practical marketing service for our customers, put into action for the healthy development of Chinese companies, contributing to the China Marketing Wisdom and power.
This is Lu Yongfeng, a brand marketing observers, integrated, forward-looking thinking and practical spirit, integrated marketing thinkers, practical marketing planners, he uses its more than ten years of funds in China’s marketing history A chapter that is difficult to copy. Because of professional, so Excellence, believe that Lu Yongfeng and its cable are set to have a better tomorrow!