In order to dig her into Apple,
Apple president Cook spends 18 months.
In order to ask her,
Apple pays $ 73 million in stocks for this.
After entering the vice president of Apple,
Her annual salary is as high as 24.2 million, and the annual salary of Cook is $ 12.39 million, and the gap between the two is twice.
– She is the former Burberry CEO, former Apple Vice President, Angela Allenz.
To say a woman who engages in luxury, the technology circle, and the man fights the world, is she?
If you know Angela, you will find that she is from a small to big, and it has always been.
In 1960, Anjira was born in a town in Indiana, USA.
Dad is a businessman, mother is a model, there are 6 children at home, Angela in the middle, rank foreigners.
“My mother always encourages us to do what they want.”
Angela is different from other children from a small child, and she has a unique momentum.
Other children play to catch the dragonfly, she gives cloth dolls;
Other children play with mud, she gives the doll brand;
Other children have played home, she gives cloth dolls.
Don’t see that she is only four or five, the skirt is sewing.
Mom thought she liked cloth dolls, she said she said: “I am actually interested in dress up the doll, I just want to make her beauty, be more beautiful.”
Again, when Angela is at the age of 10, other children have taken the money to buy snacks, comics, toys, what is the money, she will buy the money and buy fashion magazine, see Chanel, the old Buddha She is 16 years old, I am determined to make a fashion world.
After graduating from Angela University, there will be no suitable career for a while, it is ingenious, there is a underwear company lacks marketing, this is her first job. At that time, she was particularly happy, I feel very lucky, but I don’t know, it is more fortunate than her is this underwear company.
Angerat’s diligence, effort, plus her uniquely a keen to the market, soon she did the sales director of this underwear company, under her lead, 5 years later, this underwear company became the largest Underwear supplier.
After that, Angela has been working in fashion brands, in Dkny, Kate Spade
Two brands have jumped several troughs, they don’t accept it. Who is she, who is selling.
In those years, she worked for a lot of fashion brands, and she has not left the retail industry in 25 years.
In the US fashion circle, Angela has been very angry.
At this time, a bigger chance hit her.
Everyone in Burberry knows that English Burberry is an old luxury brand, very expensive, dream of every woman.
At that time, Burberry CEO Rose Mary found Angela.
“Come to me, do the marketing director. If you do it, you may make my position for a few years.”
Very sincerity, that is Burberry, one hand personally invited, and the average person must not ask, Angela refuses. She said that she is very satisfied with the current work and life in the United States, there is no need to go to the UK.
Ross invited her several times, a bit like our Chinese “San Gu Mao”, Ross “Gu” four or five times.
Why is so sincerity? It is not good to catch up with Burberry’s marketing at that time, the market’s growth rate is only 2%, and it is not very good to one tenth of LV.
Burberry is inappropriate, urgently need an Angola who is in a talent.
In 2006, Angela joined Burberry.
The new official took office for three fires.
Angela’s first fire: only one star product is the windbreaker. The brand logo is not so obvious, but it has saved its status as a high quality symbol.
The second fire: push the new, big brand easily dare to do this decision, which means some of the achievements to push into the past, the average person does not dare to act, she dare.
Third fire: position the consumer group in a young population, join the online sales.
She has transformed the Burberry flagship store in London into a virtual and reality of the Burberry experience, allowing customers to feel the brand history and design characteristics when walking into the Burberry store, from the employee service to the store, all created an extraordinary brand Experience.
In this way, under the leadership of the Angola big knife, Burberry’s performance is like a rocket. This British old style windbreaker brand has become a global luxury giant, with an annual profit of more than $ 3 billion.
Of course, with the increase in Burberry brand, Angela also did the CEO of Burberry, and the salary was amazing. In 2012, according to CNN Money report, Angera is the highest in the UK.
Here, if you think this is the peak of Angela, then it is wrong, then she created a legend.
“Apple” doesn’t have to say, you have not used its mobile phone, and it has also used its computer. It has not used its computer and has also wear its watch. Into it.
In that year, Jobs created an apple in one hand, but unfortunately he was earlier, leaving the Cook and did a successor.
In 2014, Cook invited Angela to do Apple’s global sales director, to tell the truth, this move, even Angela is also a bit vague.
“I don’t understand the technology.” She said honestly.
“It doesn’t matter, there are more than 10,000 good engineers.”
“I am not even a great sales staff, I just hire a great sales staff.”
“You just need to be yourself!” Cook and quietly replied.
Also, the salary cracks opened by Cook, which was higher than that of Cook himself and RMB 500 million.
This operation is really shocked.
Is Cook stupid? how come! He value the insight and sensitivity of Angella on the market. It is also because Anjira is not a person who knows technology, it can make her an opportunity to analyze Apple Market and Development.
A few months later, after a serious consideration, she became an apple, she became a global retail company, and she is the only woman in the senior management of Apple.
This news came out, Burberry’s stock should fall, and it is important to see her.
This news came out, the entire Silicon Valley suddenly.
“I have a woman, I haven’t done it.”
“Bachelor degree, it is equal to no academic qualifications.”
“The fashion circle, can it be?”
Just when everyone is watching how she “play”, “playing”, she has disappeared.
Just two months before Apple, I won’t see Angela.
She hired and took into account.
What she considering is: “How to let a person use an apple, use Apple for life.
“How to build a different Apple experience store.”
With Angela, it is a sharp sense of smell in the fashion world, she discovered the retail loopholes of the technology company, and there was a feeling of cold technology, but lacking warm humanity.
Angel launches “Town Square” retail store.
She started from the details:
For example, add WiFi in the store;
For example, add tables and chairs, trees, large glass doors in the store;
For example, let employees take the badge;
For example, let the customer experience code write and iPad graffiti, etc.
All of this is to encourage customers to stop longer, build a connection between customers, increase consumers’ viscosity.
She said: “I hope the clerk is not a salesman, but the image ambassador of the brand.”
“Consumers should feel self-in, safe, not laughing by others, real experience to their intentions and concerns about them.”
What is intended and careful? When you stand in front of the shelf, there will be a pair of waiting, quiet eyes look at you, but not act, don’t leave, he is waiting patiently, this is intentional, care.
Women are natural and delicate, let Angola do very good in such details.
She also borrowed the innovation of Apple Watch again, combined with fashion and technology, and Apple also became a fashion trend brand that everyone sought after from the simple technology company.
In 2015, Angela was active in Apple, the 25th of the “100 Authoritative Female” in the World, and is the political person in the front of German Prime Minister Merkel.
In the apple, Angela has a depth combination of her brand concept with digital media. She let Apple retail store enter the store more than 500 million, and sells nearly $ 6,000 per square foot. Online The sales growth rate is 40%.
In 2019, Angela resigned from Apple, and the sounds of various discussions between:
“Take the technology products as a luxury goods, wrong.”
“The stock price is indeed, she is hard to blame.”
“She finally was opened by Apple”
In this regard, Angela is completely ignorant. After she resigned, he accepts Bloomberg’s interview: “One of the reasons for apple is to have the opportunity to increase the experience of Apple store to a new level, I leave Apple, customer retention rate and The loyalty score has also reached the highest level of history. “
She said that it is very none of the past, but she does not regret it in Apple.
After that, Angela joined the Airbnb board and continued her brilliance.
“A woman, the cause is doing such a water, wearing the female magic of Burberry, then she is definitely not to go to the family.”
No, Angela has a very stable and very happy feelings.
She and her husband
It is the kind of primary school classmates and green. University graduates, they talk about love,
Angela lives in a apartment in Manhattan, while Greg works in Indiana. Until the two finally decided to get married in 30 years old, GregG moved to Manhattan and set up a small company.
After Angela went to Burberry,
Gregg is even
I gave up my work and followed her to the UK.
In the past few years, “the woman is outside, the male master”,
It seems to be mainly taking care of their three children, renovating their homes, and stepping on the 5-inch high heels in Angella to return to her dining table.
It is said that it is difficult to repair the fruit, not something wrong; all say that the female strong male family will imbalance, it is not a thing for them; all say a love, a loveless shot, and they are not a matter.
At the time of career, Angela’s family also operated well, she and her husband, accompanied by 40 years of love as early.
To Angela: “It is Jiangshan in front of it, behind the mountain.”
Angera got up 2 hours a day, she took the busy busy, for more time to accompany her family.
She never puts the busy work as an excuse to ignore the family, and many things are still pro. She will make breakfast for the child, and she will also sweep the hair of the dog.
She said: “Work is very important, but more important is the family, I hope all my mother should sacrifice the family for the cause.”
She is the CEO of the wind cloud, is the other half of the thought, but also the mother of wisdom.
Angela has said to her daughter: “Don’t allow anyone to shake your determination. To know, love and focus can ignite the possibility of success than anything.
Look, the real woman is like this life, you think she will only be in the outside, in fact, she is separated from her home.
I have seen such a sentence: “If one day we drowned in the crowd, mediocre life, that’s because we didn’t work hard.”
Angela from a small town girl, go to the fashion circle, make Burberry CEO, and then go to Apple No. 2, a woman, mixing the wind in the man’s world, and she is also magical to do family and business It is very discerned.
Her story tells us that as a woman, happy family and success can be a package, you don’t have to do it!
Our Author: Chunchun
Editor in charge: Liu Ye