Nandu News reporter Yang Liyun On November 25, Chongqing Market Supervision Administration announced the typical type of false illegal advertisements, and the content involves multiple key areas such as medical, food, real estate. Among them, the illegal advertising case of L’Oreal (China) Co., Ltd. was named. According to the announcement, Chongqing a department store company “L’Oreal” counters release print advertisement, fictional use of goods, ordered to stop illegal behavior, and fined 200,000 yuan.
Chongqing A Department Store Co., Ltd. “L’Oreal” counters released print advertising, advertising content fictional uses the product.
“8 days of skin is like new students …”
“L’Oreal” counters release false advertising
The supervised department fines 200,000 yuan
According to the announcement, the parties released print advertisements in a department store in Chongqing, its contents contain: “French Biotherm 8 days, skin is like new students, elastic, translucent” The brightestness of the source of the source, miracle water The essence of the muscle, regardless of age, no matter the skin state, 8 days of skin is like a new life, the star is loved, and everyone witnesses 8 days miracles, skin problems, 68,800 people have witnessed the skin of the miracle water … … “and so on.
It is found that the party is the effect of imaginary use of goods, and its behavior violates the provisions of Article 28 of the People’s Republic of China’s Advertising Law of the People’s Republic of China. According to the provisions of Article 55 of the “People’s Republic of China Advertising Law”
L’Oreal has been accused of publishing false advertisements
What is “false advertisement”? False advertisements, referring to the content of the advertisement or is easy to misunderstood, one refers to the content of the product propaganda and the actual quality of the goods provided or the actual quality of the service, and the other means that people who may affect the propaganda object or propaganda. The real situation of the goods produces erroneous associations, which affects the commodity propaganda of their purchase decisions.
This is not L’Oreal first accused of false advertisements. According to the French “Express” reported on March 13, 2013, it was exaggerated with the effect of L’Oreal Revitalift 10 anti-wrinkle cream, and the French cosmetics giant L’Oreal may be sentenced to 120,000 euros. It is reported that L’Oreal is accused of exaggerating the effect of large anti-wrinkle beauty cream, involving six kinds of creams.
As early as in February 2012, the British Advertising Standards Bureau (ASA) identified L’Oreal anti-aging moisturizer pictures, and later computer modification, exaggerating the wrinkle effect of the product, so it prohibited its publication in the magazine.