Source: Southern Daily
Just in the past New Year’s Day holiday, tourists around the Pearl River Delta are weaving. According to the public data of the Guangdong Provincial Department of Culture and Tourism, 71 rural tourist spots and historical villages were included in the monitoring of 393,000 people; public data from the Guangzhou Culture, Radio, Film and Television Tourism Bureau showed that rural tourists received 2.3882 million citizens. The increase of 14.82%, and the reservation rate of Conghua and Zengcheng rural boutique before New Year’s Day and Zengcheng rural boutique reached 90%. In the context of the increasingly abundant rural tourism products, the increasingly diverse cultural tourism experience, and the increasing tourism services, the Guangdong -Mei Village is drawing a picture of a beautiful life to contribute to the village’s revitalization of cultural tourism.
“B & B+” Create a new space for consumption
On December 31st last year, the homestay owner Jingmu had an unforgettable New Year’s Eve in the homestay he founded: they dance, barbecue, and fireworks on the open space outside the homestay, and the atmosphere is easy and active. Essence As a woodworking teacher, Jingmu often leads guests as a carpentry, as small as music boxes, chopsticks, as large as wooden instruments. The reason why many guests choose this homestay 50 kilometers away from Guangzhou City, in addition to the quiet and elegant environment, more importantly, a rich interactive experience, which makes people very “gain”.
The reporter’s investigation found that the interactive experience, especially for the experience activities of parent -child families, is a big selling point in the homestay. The development model of “B & B+” is gradually rolling around the province. Qi Xinghua, chairman of the Guangzhou Sacred Host Association, found that the demand and longing for urban people in good rural life are reflected in two aspects: business and education. The homestay is not only a place for accommodation, but also has cultural leisure and entertainment functions, which can not only meet the business needs of the enterprise, such as the annual meeting and team expansion. The main reason why rural homestays can develop against the trend. ” In Qixinghua’s view, rural homestays are clusters, converters, and amplifiers of revitalizing rural ecological assets. The pastoral scenery and wormbirds have become new scenes for urban holiday consumption. Village houses and farmland have become efficient production of agricultural tourism industry. Elements and production units, a beautiful rural life experience achieved the value of ecological assets, and villagers and tourists enjoy a rich ecological “premium” at the same time. Taking the stone house of Guangzhou boutique homestay as an example, there are 7 villagers’ self -operated homestays, 3 small commodity shops, and 5 farmhouses, and 5 farmhouses. They create about 2 million yuan for the villagers each year; The annual year of less than 10,000 yuan, the annual income of the villagers is less than 5,000 yuan. By 2020, the total village collective income exceeds 800,000 yuan, and the per capita income of farmers exceeds 24,000 yuan.
In the background of “B & B+” to place rural revitalization, its long tail effect is worth looking forward to. In addition to weekend and holidays, the homestay itself has served as a tourist attraction, more consumer scenarios, more employment opportunities, more beautiful lives created by “B & B+”, are creating more value to satisfy the people’s longing for a better life.
New connotation of red and green combination injected into the cultural tourism experience
During the New Year’s Day holiday, the visitors of the ancient post road in Nanyue were endless. According to public data from the Guangdong Provincial Department of Culture and Tourism, 387,000 tourists were received in key areas along the 14 sections of the ancient post roads included in the statistics. The protection and utilization of Nanyue Ancient Post Road is a livelihood of Guangdong’s innovation. After more than 6 years of continuous promotion, Guangdong has completed the repairs of more than 1,200 kilometers of ancient post roads in 18 cities in the province, and further promoted the mining and activation of red cultural resources along the line. A number of classic red experience lines such as the journey of the trip to northern Guangdong, the journey of Pingyuan’s “Xunwu survey”, and other classic red experience lines have continuously innovated the supply of nature and human resources, bringing new momentum to the revitalization and development of the old districts in the old district of our province.
Red resources and rural tourism resources are combined with the “red and green” combination of “traffic” to form a more attractive tourism product and enhance the experience and competitiveness of rural tourism. In Zhuhai, Zhaoqing and other places, through the “ancient post road+tourism”, “ancient post road+culture” and “ancient post road+sports”, the ancient post roads distributed in the territory and the rural areas along the line were repaired and activated. And the culture and landscape resources scattered along the ancient post road, promote the prosperity of rural industries, increase farmers’ income, and help rural revitalization.
Along the ancient post road, there are many urban young people who campers camping in the village. This kind of tourism and leisure method that re -links people and nature in harmony with nature through leisure is becoming the new favorite of the market. From hiking to camping, from indoor to outdoor, the epidemic has changed the way people travel, and the countryside is providing new scenes, products and services for these changes.
Multi -symbiosis build a new engine of common wealth
Under the premise of the normalized epidemic prevention and control, how to release the elastic needs of sightseeing, leisure, vacation, etc., while stabilizing the rigid travel basic market, is a challenge facing the tourism industry. Dai Bin, Dean of the China Tourism Research Institute, suggested that the “tourism+” and “tourism ×” format cultivation plan for “tourism+” and “tourism ×”, which is easy to implement, pays attention to new needs of tourism, expands new types of tourism consumption space such as scattered passenger and self -driving, and uses it. New supply stimulates new demand.
The countryside is becoming a venue for new leisure space. The Chunmuyuan Town, located in Heyuan, will deeply bind the art of the building and build a poetic rural complex. Thousands of people … projects like this are still running up one after another, the superposition effects produced by “Cultural Tourism+” are continuously appearing -through the integration of the industrial integration of cultural and business travel farmers, promote the development of ecological tourism agriculture, enhance agricultural scientific and technological innovation capabilities, create new new capabilities, create new new capabilities, create new new capabilities Premium.
The research and analysis of the China Tourism Research Institute pointed out that due to the epidemic, with the trend of accelerated contraction with the distance of travel, destination recreational radius, and per capita consumption, local tourism and short -range tourism are “close -up, shallow demand, demand, and needs, “Low consumption” has become the basic market for the survival of the tourism industry. With the increasing supply of rural tourism products, how to further enhance rural tourism services in Guangdong, build boutique rural tourism products, stimulate new needs, and let local tourism, short -range tourism, and rural leisure release more effectiveness. The question to be broken.
Dai Bin believes that rural leisure focuses on the industrialization empowerment of agricultural products and the leisure use of infrastructure. When the nostalgia complex of urban residents is gradually transformed into market momentum, and rural life becomes a quality space parallel to the city, the normal rural leisure has a market foundation and practical possibility.
The Guangdong -Hong Kong -Macao Greater Bay Area is becoming a key area for the cultivation of the leisure market, the extension of the industrial chain, and the innovation of the ecosystem. In Dai Bin’s opinion, promoting the high -quality development of leisure tourism can rely on the daily life of urban and rural residents to create a group of new space and new scenes and new scenes that can be close, experienced, and touching. Become a new engine for urban and rural integration and common prosperity. “
● Southern Daily reporter Zhou Renguo
Coordinating: Zhou Renguo Bi Jiaqi