There is a loyal enthusiast of Swarovski around the editor. The salary paid every month will be made half of the purchase of Swarovski.
Even the Forbidden City series is not let go, it is the most crazy one among my friends around.
Although the Swarovski brand is known as an entry -level luxury, the shape of its little swan has attracted a lot of fans.
But people who love natural gems scoff at this brand ~
Speaking of Swarovski, the artificial crystal is the main person, and many people disdain that it names “glass”.
Obviously it is a “fake crystal”, but it sells more than 1,000 yuan, making many people feel worthless.
However, many girls feel that Swarovski’s crystal is shining, especially with a fan!
Even on the show’s show, Huadan AA was wearing crystal underwear clothing, shining the audience.
Coupled with the bringing goods of some big coffee bloggers at home and abroad, Swarovski’s reputation is greatly made. Even artificial crystals have gained a fan.
But very little people know,
In fact, Crystal is the sideline of Swarovski, and the main business is telescope.
As early as 1892, Daniel Swarovski, a Bohemian, learned the glass cutting process from his father.
At that time, most crystals and glass were hand -cut, which was not efficient.
Therefore, Daniel Swarovski considers whether it is possible to use some instruments to enhance the cutting ability.
In the later period, he designed a precise cutting machine and laid a good foundation for subsequent brand achievements.
In the later period, because of the expensive natural crystal, he began to try to imitate crystal. The so -called imitation crystal is not a nature with the glass, but to re -change the lead of the crystal.
It belongs to a lead glass, which was originally called “
Crystal cannot translate directly into crystals, but the crystal. However, its shape was more biased towards crystal, and later he shouted and turned into Swarovski Crystal.
At the beginning, Swarovski’s main business was not a jewelry,
Making optical equipment is their main business.
The telescope used in the war at that time was also one of their products, but because the texture of its crystal was too pure and the effect of natural crystal was almost the same, it was later tried to exist as accessories. Obviously it is a sideline, but has brought a new direction to the brand.
They found that transparent crystals can create a lot of shapes after industrial cutting
Therefore, at the beginning, it was mainly crystal -clear animal ornaments. In the later period, it was found that the effect was better and started to extend to the accessories.
Moreover, the cost of artificial crystal is a lot cheaper than natural crystal. The company hired a large number of design talents to start creating a unique artistic design for the brand.
Some exquisite and luxurious jewelry were born, although we see that such crystal jewelry exceeds 1,000 yuan is a bit expensive.
But for girls who can’t afford natural crystals, but also want to have the sparkling effect of BulingBuling, it is an entry -level luxury.
Another breakthrough in Swarovski is its cooperation with major luxury brands. It designs crystal design that can sewn to clothing.
Suddenly, the fashion circle was caused, and many luxury brands cooperated with Swarovski.
Of course, the most useful decoration on the wedding dress.
Those who wear this way can shine under the light and become the most eye -catching one on the stage.
The Swarovski family Qianjin is inlaid
500,000 crystals marrying
This shiny wedding dress suddenly became a global hotspot.
Now most girls hope to have a shiny tail skirt to attend their wedding, making them the most dazzling one.
With the success of the crystal, Swarovski began to be involved in various fields, and even created
Exclusive lamps and furniture design
In addition to its transparent texture, it is also the precise process that is comparable to diamond cutting. You must know that these are not generally possible to cut.
If you observe carefully, you will find that Swarovski’s diamonds will engrave your own exclusive trademarks,
Although it is imitation crystal, it has its own unique taste.
And those who know fashion do not dislike it. This is the artificial crystal and feels cheap, and it is more attractive for its uniqueness.
While people pay for it, they may sigh:
Really fragrant ~
(The picture comes from the Internet, if there is any infringement, delete immediately)