Recently, the high temperature that continues to decline has made the people of the Spring City completely feel the “heat” feelings of midsummer. Recently, the reporter saw in the process of visiting Changchun’s major shopping malls that not only summer products such as cold quilts, seats, air conditioners, and fans are selling hotly, and major brands of down jackets have also “returned” one after another, “special prices” and “one -bodied price” When the promotional activities attract the attention, it also brings a lot of “surprises” to the mall, and consumers who come to buy down jackets are endless. In this midsummer promotion, consumers are more consumed than the style of the anti -season down jacket brand, quality and price advantage. The cost -effectiveness is the king!
The popularity of the product is “hot”
Compared to buying fur and down jackets in winter, it is indeed wise in summer. From the price point of view, some commodities are in winter and summer. A person in charge of a brand of fur in the Middle East Xintiandi Shopping Park said that consumers will also count the accounts. The same fur is more than 10,000 yuan in winter, but when it is sold in the summer and anti -season, it may only take half of the price or even lower. Therefore, although the summer is not the season of wearing fur and down jackets, it has achieved good results in sales.
Reporters from the Outlets of Outlets, the Outlets of Eurasian Merchants Outlets, saw that the brand down jackets such as Bosideng, Xuezhongfei, Kangbo and other branded down jackets all posted a variety of fashion down jackets. As low as 40 % off, 30 % off, and 20 % off, many special offers posted 119 yuan and 199 yuan to snap -up prices. Although the season is out of order, seeing such attractive prices, the major brand showcases still attract a lot of customers. It is understood that these special sales products are mostly last year’s tail goods. Many merchants said that in the past week, the popularity of this brand’s special sales activities has risen a lot, and sales have also increased by more than 20 % compared to the beginning of sale.
Consumers value high cost performance
It is not difficult to find a lap for a special store in the season. Most of the middle -aged people who come to buy fur, while buying down jackets is mostly students. In a certain brand of fur shop, a 50 -year -old Ms. Li said: “I just wait for the fur and sell it on the anti -season. Many brand -name fur is discounted and the price is affordable. On the other side, a mother was choosing a down jacket with her son. She said that boys grow fast and have to change a new one in almost a year or two, and it is more cost -effective to buy down jackets while the off -season. For people who are pursuing the trend, the special sale of fur and down jacket does not seem to arouse the desire to buy. Fashionista Ms. Zhou said that the young people now look at the styles and trendy styles. Although the price of anti -season sale is very attractive, there will be a new listing in the winter and the price is more expensive, but she won her heart with the style.
According to industry insiders, consumers should pay attention to buying big brands in the mall when buying anti -season down jackets. The quality is guaranteed and after -sales service is good. Even if there are any problems, the merchants will deal with it in time to relieve consumers’ worries. In addition, the reporter suggested here that everyone pays more attention to the classic and generous basic models when buying. In this way, even if it will not be outdated next year, the cost performance is higher.
The online mall also set off “clearance heat”
When major shopping malls have brought out the hot sales signboards of the season, some online malls also see business opportunities and launched various clearance activities. Because online shopping reduces the intermediate link and reduces the cost of commodity, it increases the discount space. In addition, the storage capacity of middle and small sellers is limited, so they are often more willing to “bleed” more than traditional merchants in terms of seasonal promotion. The reporter searched for “down jackets” on platforms such as 58 City, Ganji.com, and transfer. The results showed that a large number of related information published by businesses and sellers. Limited time special sale down jackets, it feels good! “Miss Huang, a online shopping expert, told reporters that as long as you choose the right merchant, she can save money every year. So it is not easy to find the same model in the mall.
However, it is worth noting that although the discounts of the major online malls and portals have a large discount on the clean position, consumers should also avoid impulse consumption, and decide to click the business license published by the merchant online before buying. Only the three consumers can get the greatest benefit.
New Culture Reporter Yu Qian Ao