It was delayed by the main business.
Article Source: Indian Period Aesthetics
Edit: 卝 卝
In the Internet era of traffic competition, the surfing life of young people is a process of gradually surrounding, irrigation and penetration by big and small brands.
When we shouted “need a little freshness”, the talent of the brand’s big brothers could not bear it. They did a good job of big business, while we strongly crushed their peers, worked hard to engage in the side business, and put the Lao Wang’s class next door. It’s all over, and even the side business is sounded!
McDonald’s advertising creativity is always very good.
If it is not for hamburger, fries, and holy generations, McDonald’s can also make a large creative company, playing with stalks and chasing hotspots, and there are a lot of excitement.
As one of the world ’s fast -food brand giants, McDonald’s graphic design can always make people shine, and every visual poster released every time attracts the attention of the global design circle.
In addition to spending a flat design, in order to integrate different cultural backgrounds, McDonald’s also boldly switched to artistic works, so that McDonald’s hamburger, fries, and McLe Chicken and other famous fast food will not be disobedient at all.
McDonald’s advertisement plays the golden arch logo. The familiar LOGO can appear in any unexpected place. McDonald’s everywhere is to surpass your imagination.
Chocolate beans that do not do business
M & M Chocolate Dou Company has launched four limited edition album art packaging this year, Cosplay four classic or pop singers’ record album cover.
Yellow M Bean represents the British singer David Bowie’s album “Aladdin Sane”, which is painted with the iconic lightning red oil on his face;
The green M bean covered with a paper fan reproduces the “Golden Hour” album of American rural singer Kacey Musgrastes.
The green M cloak in the clouds is inspired by a white cloak in the clouds, the album “El Mal Querer” of Spanish singer Rosalía;
There is only a black mysterious M silhouette on the peanut -flavored packaging, which is the cover design of the first album of the same name H.E.R, the American singer H.E.R.
M & M chocolate beans have exerted the power of IP to the extreme. For decades, these six large M beans have become one of the world’s most recognizable images.
Because six M beans have different personalities, netizens around the world are keen to vote for their favorite M beans and even set up a fan forum for them.
M & M continues to make the product itself as the target of consumers. It has shot a series of advertising videos for M Bean. Many customers will designate chocolate beans to purchase M bean packaging in order to collect the expression and shape of various characters.
In addition to shooting advertisements, M & M also cooperates with Spotify Music Software. As long as you scan the barcode on the chocolate bean packaging, you can play songs, let M bean pass love, and speak your lover’s voice.
I don’t know how many people are like me. I always take a booklet “IKEA product directory” when I go to IKEA. Until 2021 IKEA officially issued a notice of publicity that this small printed matter has been published for more than 70 years.
Since the 1950s, the “IKEA Product Catalog” was published in Sweden. The circulation has surpassed the Bible and Harry Potter, becoming one of the most widely distributed publications in the world. How the trend and lifestyle change.
In the first year of Ikéa-NYTT (IKEA), in addition to seeing furniture, there are also many cosmetics, bags, stationery, clothing, etc., more like a lifestyle magazine.
On the cover of the “IKEA Products Catalog” in the second year is the classic brown high -end armored sofa chair “Strandmon Chair”, which is the favorite of IKEA founder Ingvar Kamprad.
This sofa chair was described as a “royal family experience”. The design characteristics and comfort of the throne were retained. Until now, I can still find this sofa chair in IKEA.
Unlike the publishing style of the 1950s, the style of the IKEA product catalog became colorful in the 1960s.
By the 1970s, the design of the 1970s was changed from the horizontal version to a vertical version. The cover style of the annual journal began in 1977 was basically set.
From the 1980s to 1990s, the IKEA home style has gradually changed to a warm and comfortable family style, and its home style is gradually setting.
The IKEA product catalog is based on the 1994 directory as the watershed. The font of the logo is regulated, which is now familiar to the IKEA style: fresh and simple.
After entering the 21st century, IKEA’s product website began to open, and the product directory of this paper was still retained.
The “IKEA Catalog” of nearly 300 pages is made by more than 280 indoor designers and photographers. It has been carefully created for more than 10 months, and it has also become a boutique for paper printing enthusiasts to stay on the bookshelf. Essence
Isso skin care
AESOP, this organic skin care brand from Australia, is the first to implement organic concepts on the basis of natural plant skin care. For more than 30 years, they have never made advertisements and refused to standardize.
The most important thing is that AESOP cooperates with major architects in the world to design stores, select building materials and lamps from local, integrates the local culture and historical background into the design of each store, so that every store in the world will become a unique design space in the world. It has also become a classic case shared by many interior design brands.
AESOP believes that design philosophy is closely related to the brand itself. More than 200 stores opened around the world are given a unique style to each store, and the brand’s aesthetic spirit is truly integrated into the local cultural characteristics.
Without billboards, the personalized style of global stores is the best advertisement of AESOP.
The space design of the Kyoto store is light and shadow, and the intersection of bright and dark is the integration of modern and traditional, inspired by the traditional House House in Kyoto.
Combined with Japanese literary writer Tanasaki Kunichiro’s “Yin Yin”, Japanese life aesthetics from the book is also reflected in the space.
Edinburgh’s second AESOP store design is mainly pure warm yellow monochrome. The store is covered with orange -yellow fabrics, with yellow display cabinets and creative lamps to strive to create a warm yellow atmosphere.
This highly saturated and warm orange is inspired by the local Jingdou flower. This is a kind of golden flower blooming throughout the year, driving on the Arthur ’s Seat of Edinburgh.
AESOP Store is located in Montreal’s famous Jazz-Bourgogne, which brings together many classic old-fashioned jazz clubs.
In order to better integrate the jazz culture, the designer adopts low -key dark ink -colored velvet leather as its main with brass metal and light -colored oak to create a retro texture of the Jazz Club.
AESOP opened 9 stores in Seoul, South Korea. Even in the same city, the store style opened in each block is each has its own advantages.
As the founder Dennis Paphitis once said in the interview: AESOP does not want to choose a standard color like orange or green for the store, but integrated into the streets of the city to express what the brand wants to do with local design language.
However, AESOP will have a sink in global stores, and there are various products for trials to ensure that customers choose product trials.
Moreover, the designer will also spend on AESOP’s sink design. For example, the Berlin store in Germany uses a sink of the 1950s, which is recovered by the designer from an old local farm.