Qianjiang Evening News · hour news reporter Zhang Rong Liu Qiao said Huang Xiaoxing
“Welcome to Hello (welcome to hell)” “Let Me Touch You (let me touch you)” “I just need a foot (I only take one foot)” “I will take this gun and blow the pieces ( I want to use a gun to make them fragments) “Oh! PAPA! Oh! Mama! I’m dying (Mom and Dad, I’m going to die)” … “
Recently, some netizens broke the news that many uncomfortable Englishs were shocked on the children’s clothing brand “JNBY BY JNBY” under Jiangnan Bubai, and it was equipped with Satan, skulls and suspected car cracks, nail hammers, children’s falling, broken hands, and swordsmanship. Torture and other weird patterns, the style of painting is too gloomy.
One stone stirred thousands of waves. Subsequently, more netizens pointed out that there were similar problems in the brand’s children’s clothing they purchased. Netizens questioned that these patterns are suspected of child abuse and sexual hints, which belong to the “children’s evil classics” and triggers a strong resistance.
On the afternoon of September 23, the official Weibo of “JNBY_BY_NBY” posted “A Letter to Consumer” officially responded to: inappropriate patterns on individual products caused deep apology for consumers. Consumers who have purchased related products can go to the original purchase channel for return. (Call news visit to Hangzhou Headquarters: Course accepts returns, employees are silent)
This time, the Jiangnan Bubai children’s clothing was accused of the uncomfortable storm of patterns. The source was that the two Baoma took the lead in voicing online and attracted a lot of attention. On the 24th, Qianjiang Evening News · Calculators conveyed the two news people.
Zhejiang Baoma: I started complaining last year, but it has been gone
In the past four or five years, the Zhoushan people Chen Li (pseudonym) has been purchasing “JNBY BY JNBY” children’s clothing for children. “The clothes version is really good.” Chen Li’s 6 -year -old son, the most dressed clothes from a young age is “JNBY BY JNBY” and Maladin.
But in retrospect, as early as 2018, Chen Li had faintly found that the pattern design on the Jiangnan cloth clothing children’s clothing was uncomfortable.
That year, Chen Li went to the Jiangnan cloth clothing counter on the way to Hangzhou. When his son went out for the first time, someone asked curiously, “What is the pattern on this clothes?” Chen Li stared at the down jacket, but was surprised to find that someone in the pattern was being worn by Wan Jian. With a nap in his heart, since then, Chen Li pressed the down jacket to the bottom of the box, and no longer let the child wear it for the second time.
Last year, Chen Li discovered abnormalities again on the Jiangnan Buyi Circus series shirts and sweaters purchased for his son. Chen Liqi, who is generally English, did not pay too much attention to the English characters on the clothes. But when browsing on the official website, Chen Li accidentally saw in the buyer’s comments. Some netizens said that this clothes were printed with English- “Welcome come, please come, please come on. Go to hell. “Chen Li took a closer look, and the messy patterns on the clothes had all kinds of death, there were strangers, and there were broken hands …
Chen Li questioned the customer service of the online store angrily: “What does it mean in English on this clothes?” “Welcome to hell?” The other party only replied: “Yes.” “The above pattern is still various ways to die.” The designer does not know what thoughts? “After a spit, Chen Li was determined to complain about this series of products.
Chen Li dialed Jiangnan cloth clothing after -sales call and only got a reply -the clothes that had been dismantled could not be returned. Then, Chen Li posted a comment or a private letter complaint on the official Weibo and official shake on Jiangnan Bobe. In the end, Chen Li couldn’t bear it. She posted a post on a social platform, but still failed to arouse a little wave flower.
Until September 19 this year, another treasure mother Liu Ling (a pseudonym) in Beijing issued a complaint on Jiangnan’s clothing children’s clothing on multiple social platforms- “Take the child out to play today, stare at the child’s back, and suddenly look at the back of the child. Suddenly It was found that the old man bought a Jiangnan cloth children’s clothing last year was all this kind of picture and text: Welcome to hell. Excuse me? Who do you welcome? There are various purgatory pictures … “
Chen Li’s complaint on social platforms.
The shirt that Liu Ling was exposed in the picture, Chen Li is familiar with it, “It is the Jiangnan Buyi Circular Drama series that I complained last year. However, she bought beige and I bought green.”
Immediately afterwards, Chen Li complained on the social platform again, showing out the abnormal patterns on many Jiangnan cloth clothing children’s clothing, and a relay accused the storm of Jiangnan’s uniform costume patterns.
The complaint of the news: I hope the corporate recalls, investigations, and sincerely apologize
The official Weibo of “JNBY_BY_NBY” posted “A Letter to Consumer”.
With the fermentation of the incident, on September 23, the official Weibo of “JNBY_BY_NBY” released “A Letter to Consumers”, which officially responded.
But for this apology, Chen Li believes that she lacks sincerity. “I thought it was just a problem with individual series of products before, but in the past few days, I looked at many products on the official website of Jiangnan Buyi official website, including many other netizens contacted me and exposed it. It was found that this is not an example. With this kind of violence, bloody, and horrible elements, this shows that it is not an accidental mistake. “
Chen Li believes that the original committee of Jiangnan Bobo’s response to products explained clearly and gave consumers an explanation. At the same time, it gives a clear processing method of these problems and make certain compensation. “For example, which series of products can be returned and exchanged? Can it be clearly notified of consumers if it can be returned and exchanged.”
After many communication, on September 23, Chen Li went to the Jiangnan Buyi store to complete the return of three clothes. “There are actually a few more at home, and the English on the clothes pattern also has the meaning of curse. Return and exchange. “Chen Li said that half a month ago, he just bought a new sweater of Jiangnan cloth clothing children’s clothing. Recently, he learned that the English on the back of the clothes is violent text such as” no matter how life and death are wanted “. Essence
Liu Ling told Qianjiang Evening News · Hours journalist that she had received an apology and return commitment from Jiangnan Buyi. “I personally accept this apology and solution, but as a consumer and a child’s mother, I still want to say. My original intention is to hope that the company will recall these children’s clothing, internal check, and sincerely apologize.”
Liu Ling said that she also heard some voices and accused him of doing a lot of questions. “But this is wearing the child, the child will point to the picture on the clothes and ask the mother what this is. The impact of dressing and dressing in childhood. I think I have the obligation to hang out this dress, so that the company realizes that this aesthetic guidance needs to be eliminated on the source, and all mothers will be more careful when they buy clothes for their children in the future. Go to screen and screen. “
Liu Ling’s complaint on social platforms.
“The mistake of design reflects many aspects such as design, production, market, and after -sales, as well as the control of the product and the neglect of after -sales. From 2018 to 2019 Thousands of children were wearing this dress. Last year, more than one mother had complained, and it was not there. It was not until this time that it caused greater public opinion that the brand contacted me and this mother for return. ” Liu Ling said that if this is just a piece of clothes that breaks the hole, the one -way “return” can be understood, but as a aesthetic orientation for children, Jiangnan cloth clothing should carry out after -sales tracking of other series of buyers.
“Back to the enterprise itself, Jiangnan cloth coat is a rare ethnic enterprise that can open branches to overseas. From this point, I admire and support. In all, most of my children’s clothes are Jiangnan cloth clothes. From this perspective, I don’t want to make Jiangnan cloth clothing cool because of a series of products. It is not easy for a Chinese fashion brand to achieve international achievements, especially behind this company. This incident is the opportunity to start again after checking the vulnerability, so that the brand can strictly control each link in the future, and also be vigilant. The tolerance attitude and rationality treat the brand itself. “
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