Ding Bo, a reporter from the world online merchant
Dongguan has changed from a small fishing village to a strong economic city in the Pearl River Delta. This inspirational story was ups and downs in early 2020.
With the continuous raging of new crown pneumonia, the foreign trade market continues to be cold. In the first quarter of 2020, Dongguan GDP fell 8.8%, and the total exports decreased by 13.3%. In this city, known as the “world factory”, a number of foreign trade companies have encountered a single tide, and they are also facing problems such as tight capital chains, dare not produce after receiving orders, and dare not ship after production.
Dongguan bosses are losing their guests.
However, things have been transferred. These days, the first online exhibition in the field of cross -border e -commerce since the epidemic is held at Alibaba International Station. Every day, there are about 200,000 global high -quality wholesalers who come to watch, inquire, and purchase.
“Just 15 minutes of live broadcast, from the afternoon to 5 am. The live broadcast effect is amazing, the cost is lower, and the inquiry is 10 times.” Fan Xuequan, a foreign trade manager of Dongguan Doffen Duofen Daily Products, told reporters.
The bosses in Dongguan can “open up and pick up customers.”
In the past six months, Dongguan has experienced two days of ice and fire.
In late March, Dongguan’s precision table industry issued an internal announcement stating that the most important American customer “Fossil” has stopped placing an order and canceled and stopped the original production order.
The precision table industry is not an example. Dongguan Panda toys announced their graduation due to a sudden decline in business and broken capital chain at the same time. The epidemic gave this 28 -year -old toy factory a fatal blow.
This is not “Dongguan”.
This large foreign trade city and manufacturing town have always been the target of many provincial capital cities. In 2019, Dongguan GDP surpassed provincial capital cities such as Hefei, Kunming, Jinan, and ranked 19th in the country. Among them, the contribution of foreign trade is great. The total import and export of Dongguan annual imports and exports reached 138.165 billion yuan, and exports accounted for 862.878 billion yuan.
The importance of Dongguan to the world can be seen from a widely circulated statement, “This city is out of stock when the city is blocked.”
With the deepening impact of the epidemic on overseas, cities with high export dependence are affected by a large area. According to official data, the GDP of Dongguan fell by 8.8%in the first quarter of 2020, and the total export volume decreased by 13.3%.
“World Factory” is losing its guests.
At the beginning of May, Binhao, who was a big international luggage and other international luggage, revealed that the company’s total shipments are currently only about 40%of usual. Chairman Lin Wenbing publicly stated that although the factory is still operating, the payment to the supplier is millions of yuan per month, and other costs such as salary, the pressure is very high.
When the cash flow began to be under pressure, the days of the company are difficult.
The crisis and opportunity on the edge of life and death
The bosses in Dongguan couldn’t sit still and started survival.
Many foreign trade enterprises plan to increase the proportion of domestic sales. Binhao has received orders for many domestic IT and 3C products, such as computer bags or drones. Romance, which produces electric toothbrushes and other personal care products such as electric toothbrushes in Dongguan, has also shifted to more attention to the domestic market and continuously increased on e -commerce platforms. In the first quarter, Roman’s online sales increased by 160%compared with the same period last year.
There are also some foreign trade enterprises, or they have begun to lay out for cross -border e -commerce, or speed up cross -border e -commerce.
It mainly rely on Ali International Station to do cross -border trade in Dongguan City, Gilluo Outdoor Products. The overall sales in the first quarter increased by more than 50%, of which the procurement of children’s tents of indoor products soared hundreds of times.
“The search volume of the background data of Alibaba International Station shows that the search volume of the keywords of” survival emergency items’ is constantly increasing. The exposure of the platform. “Liu Shijun, chairman of Yosuo Outdoor Support, introduced.
Crisis and opportunities are always accompanied by each other. At this time, although Dongguan was facing a downward international market, the online space of foreign trade was very considerable, and it even accidentally spawned some new industry opportunities.
According to Alibaba International Station, in the first quarter of this year, Dongguan’s export orders increased by 10.8%from the previous month from January, and March increased by 31.4%from the previous month.
According to Zhang Kuo, general manager of Alibaba International Station, in addition to bringing a crisis, this epidemic has also brewed the next wave of foreign trade market opportunities -digitalization. In this trend, China’s foreign trade enterprises already have basic advantages such as product cost -effectiveness and abundant production capacity.
Zhang Kuo, general manager of Alibaba International Station
“In the past 20 years, the exports of Chinese private SMEs have grown from less than 2%of the entire export of China to more than 50%. After the next 20 years, China’s foreign trade will enter the end -to -end digital stage, digital and online trading fairs More than 50%of the overall export of China. “
“This is the general trend, and the epidemic is accelerating this trend.” Zhang Kuo said.
Re -“pick -up”
In order to help the majority of small and medium -sized enterprises through difficulties, Alibaba Group launched the “Spring Lei Plan”. Dongguan was the first prefecture -level city to sign an overall cooperation agreement. Among them, Alibaba International Station’s “Wan Global Travel” and online exhibitions are the focus of government support.
At present, new merchants without e -commerce experience can set up shops and products within 7 days through the help of the platform; those who already have Taobao, Tmall or 1688 shops can “move one click” to Alibaba International Station.
In addition, Alibaba International Station and Tmall Supermarket and Cainiao Network jointly created a “global direct supply” system to help Chinese factories go directly to sea. From the development of the project to the first order, it only took 6 working days.
Various offline exhibitions are canceled, Chinese sellers are anxious, and buyers around the world are also anxious. On May 11, the first “Global Online Exhibition” of Alibaba International Station opened. This online exhibition lasted for two weeks, and it was carried out around the health home category. More than a thousand high -quality businesses participated, and the average daily attracted nearly 200,000 global high -quality buyers to watch the exhibition.
This online exhibition fully restores all the scenes of offline exhibitions. The exhibition is equipped with a multi -dimensional interaction experience such as 3D shopping exhibitions, short videos, and electronic business card acquisition. It is particularly worth mentioning that the live broadcast.
“Just 15 minutes of live broadcast, from the afternoon to 5 am. The live broadcast effect is amazing and the cost is lower. Essence
Dongguan Yuanmanfeng Clothing Co., Ltd. participating in the exhibition has increased by more than 400%compared with the same period last year. Yuan Manfeng operated Daisy that a British buyer felt hurried. On the 12th, he asked the situation of the product twice and asked again on the 13th. “This kind of new buyer has rarely appeared, and the effect of online exhibitions is very good.”
Not just Dongguan companies participating in the exhibition. “The online exhibition was only 6 seconds at the beginning, and we received an order from nearly 3,000 goose -necked coffee pots.” Said the person in charge of Zhongshan Andan Electrical Appliances.
This is also a exhibition that does not need to be translated. Doffen also recorded multiple short videos in advance, and directly translated into multiple languages through “Ali Translation”. At the Alibaba International Station, real -time translation tools have covered more than 100 languages.
Some large -scale traditional exhibitions are also trying to transfer to online, but the security of online transactions has attracted much attention. Zhang Kuo, general manager of Alibaba International Station, introduced that cross -border wholesale pays attention to “door -to -house”. Based on the big data of the platform, Alibaba International Station implements hierarchical operations to sellers. Home, displaying content in a fully open, semi -open or invitation system, which not only improves the efficiency of transaction matching, but also protects intellectual property rights.
It is understood that this online exhibition will be reached from the transaction to all processes such as logistics, customs declaration, payment settlement, exchange, tax refund, and finance. “And the data will also be precipitated as a credit record of the merchant.
Zhang Kuo said that although the online exhibition is a product of the epidemic, it will also become a normal trade scenario in the future. This time, the home health online exhibition is only a concentrated test of large -scale online exhibitions. Such exhibitions have already this year. After 20 games, it helped the majority of small and medium -sized foreign trade companies through the “cold winter” of trade.
The foreign trade bosses in Dongguan and more cities are re -“picking up customers” in a new way.
Edit Guo Xiaoshan