Contemporary cultural people, who has never chewed slowly and chatted several “Thirteen Invitation”?

It is different from all the dialogue columns that have been swept by “Lu Yu to have an appointment” and “Yong Lehui”. Ignoring the top stream stars, the title of the master, and all the aura of the business legend, regardless of the chair opposite the chair, sitting in Feng Xiaogang, Li Xuan, Cai Lan … Xu Zhiyuan questioned the “prejudice” straight top geology and intended to cut everyone. The background color.

Few of the guests who count the “Thirteen Invitations”, who rarely let Xu Zhiyuan truly recognize from the heart. If you really say yes, there are only a few masters. But just a few days ago, Xu Zhiyuan received a special spiritual confidant -Volvo.

During the 2021 Chengdu Auto Show, Volvo officially announced the sixth season of “Thirteen Invitations”. One is a persistent intellectual, and the other is a dedicated luxury car brand. What kind of resonance will they produce between them?

Xu Zhiyuan’s people: Not prejudice, but the humanistic spirit concentration is too “strong”

Since the launch of “Thirteen Invitations” in 2015, it has been accompanied by a thick and smoky verbal word. A large number of spearheads are first aimed at Xu Zhiyuan’s “prejudice”.

Talking to Yao Chen, he easily smelled his vanity about the thought of the star group and the lack of poverty. In the face of mass entertainment people like Ma Dong and Li Xuan, he did not hide his dissatisfaction with vulgar entertainment.

Soon, Xu Zhiyuan and his embarrassing personality and dress style became “prejudice itself”. People began to criticize that this man who did not change his words had a sense of superiority of “everyone is drunk”. And this sense of superiority originated from the natural spiritual consciousness of knowledge elites.

When the storm of public opinion comes, Xu Zhiyuan is not shocked, and there is nothing “burden” in his heart. He had no intention of providing the public with cheap “emotional value”. Because “Thirteen Invitations” is not born for entertainment. On the contrary, this belongs to a bold attempt to enter “elite culture” for “mass entertainment”. He insisted on exploring the possibility of the deep culture of any corner of the world, and intended to fill the most scarce cultural depth and aesthetics of this era.

Walvo’s way: stick to the bottom line, as “strong” like Xu Zhiyuan

If it is said that the knowledge elite Xu Zhiyuan wants to guard the upper limit of the public. What Volvo wants to protect is the bottom line of the life of the times.

Xu Zhiyuan felt that the character dragging on the word represents freedom, so it was his favorite, but Volvo said that wearing slippers and driving is not safe. Between freedom and security, Volvo always insists on: each car is first of all “the guardian of love and life.” Different values ​​adhere to, the same humanistic spirit, which may be the root cause of Volvo as a sponsors in the sixth season of “Thirteen Invitations”.

For security persistence, Volvo is not just talking. As early as 2015, the Volvo XC90 became the first mass -produced model equipped with L2 smart driving assistance. Although adopting radical strategies like new forces will gain more goodwill. But Volvo insisted on the long -term vision of “zero collision” and maintained his own rhythm.

This seems to have a clear contrast with those players who shouted L2.5, L2+and even L2.9 autonomous driving early.

In fact, the most important reason why Volvo can make people equal to the security painting is to bring a real “security” to users. Essence

Volvo can bring a sense of determination to the owners, relying on the accumulation of nearly a century and a set of systems that can achieve a safe system. For example, when others start learning Volvo’s active braking technology, Volvo has created intelligent avoidance technology. Security is a standard for others, but security is faith in Volvo.

The sense of order refers to finding coordinates in the exploration to make the direction clear. At present, everyone is depicting a lot of possibilities, but the determination is often very limited. Volvo pursues certainty, treats new technologies involving life, and always maintains a prudent attitude. The application of all new technologies is based on security. Only when the safety of the security is guaranteed can there be infinite possibilities to pursue speed and technology.

The ultimately courage to explore uncertainty and order are finally brought. Such courage is solid and full of power. Volvo’s first United Nations Climate Conference in 1972 made it clear that “we are part of the problem and must also be part of the solution.” Over the past 50 years, Volvo has invented the ternary catalytic device with oxygen sensors, becoming the first car company to announce comprehensive electrification. It also clearly proposes to become a pure electric luxury brand by 2030, and achieves climates zero load in 2040. This is evolved from a sense of security, constantly pursuing the future and good power.

There is no ambiguous zone, no avoided sacrifice, and maximize the commercial value of the game without any life risk. This is the “bottom line” that Volvo car adheres to.

The “Thirteen Invitational” named by Volvo is likely to usher in an unprecedented peak of ratings, because in this world, almost every humanistic spirit believers have a “common problem”: long -termism. They can always maintain “prudent” in the current lively, and they can always be “awake” at the earliest at the climax. The resonance of the two kinds of values ​​that complement each other will definitely collide with a different kind of excitement.

The reason is very simple. The value they can see is much higher than this moment; their ideal ideals are far beyond the next moment. That’s the case for Xu Zhiyuan, as well as Volvo.

Love and life cannot be disappointed

In the Chengdu Auto Show in 2021, in addition to the brand’s best friend Xu Zhiyuan, the Volvo brand ambassador Gao Yuanyuan also appeared on the booth. Volvo Global Brand Experience Ambassador Lang Lang and the brand’s best friend Luo Xiang appeared through the video to convey the brand of Volvo’s “love and life cannot be disappointed” Value. It is not difficult to find out that these four stars are based on their own professionalism to produce outstanding industry elites in their respective fields. In this era, they maintain an independent side and do not converge; they all have a sense of social responsibility and have their own their own own own. manner. Such an image coincides with the image of the owner of Volvo, and it is precisely because of this that Volvo’s spokesperson choice can be “safe” as the brand characteristics, understand Volvo, and understand the meaning of “love and life cannot be disappointed.”

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