Abstract: According to the deep analysis of the brain of decision -making dog products, this report explains the reason why the Bioderma/Bidma brand becomes a well -known brand of makeup remover. The strategy and other levels comprehensively analyze the product planning strategy of Biodema/BIDRMA/Bidma. The report has a guiding significance for the precise market decision -making of the beauty industry, reducing costs, expanding sales, and getting out of marketing dilemma.
1. Basic research
1. Industry scale judgment and choice
Decision dog data shows that the total sales of makeup removal in the past 12 months were 2.425 billion, and the year -on -year growth rate was 36.18%. The sales of makeup remover this month were 276,791,776 yuan, and the sales increase in the past three months was 32.88%. Among them, the total sales of mild and non -stimulating makeup remover in the past 12 months were 177,181,700, and the year -on -year growth rate was 50.87%. The monthly sales accounted for 76.24%of the entire makeup remover market, and the increase in the past three months was 39.39%. The gentle and non -stimulating makeup remover market is a comprehensive analysis of the market’s search heat, purchase heat, brand competition index, and market growth trend, and finally refine the market segment from the overall makeup market. Mild and non -stimulating makeup remover has a wide range of market demand among consumers of makeup remover; there are strong brands in mild and non -stimulating makeup remover markets, so competition is also fierce. The mild stimulus -free makeup remover market has considerable market growth compared with the overall industry.
2. Mild and non -stimulating makeup remover market competition
The sales of the TOP10 brand of mild and non -stimulating makeup removal market account for about 49.21%of the entire mild and non -stimulating makeup remover market. The top three brands in June are Byphsse, L’Areal /L’Oreal, BIODERMA /Bedma, respectively. 8.79%, 7.51%, 6.16%of the market; HANAJIRUSHI /Flower Seal, L’Oreal /L’Oreal, and NURSERY market share increased fastest.
3. BIODERMA/Bedma industry layout
BIODERMA/Bedma mainly laid out sub -skin care/body/essential oil, makeup/perfume/beauty tools, hair care/wigs and other sub -industries. Among them, makeup remover, facial care set, lotion/cream are the three categories of BIODERMA/Bidma’s market sales this month, with their sales of 30.863 million yuan, 555,100 yuan, and 482,400 yuan; Bioderma/Bedma The category with a large market growth this month is handmade soap/essential oil soap, lip glue gel, and makeup remover, which has reached 155.03%, 78.31%, and 27.06%compared with the previous month’s market scale.
4. BIODERMA/Bedma Subsidine Layout
BIODERMA/Bedma has four segments including mild stimulating makeup removal, water/liquid/milk/gel makeup remover, and moisturizing makeup remover. Among them, the largest market segments in the last month are water/liquid/milk/gel makeup removal. The monthly sales were 30.3695 million yuan, accounting for 13.86%of the total sales of all segments. The largest growth rate in the market segments of BIODERMA/Bedma is moisturizing and removing makeup. The market share in the past three months has increased by 13.59%.
5. BIODERMA/Bedma’s different price segments market layout
The price distribution of BIDERMA/Bedma is mainly concentrated in the 100-250 yuan market, and the sales share of the 100-250 yuan market reached 33.23%. The growth rate of the month reached 1.38%. (Low-end price: 0-50.0 yuan mid-range price: 50.0-100.0 yuan mid-to-high-end price: 100.0-250.0 yuan high-end price position: 250.0-1500.0 yuan)
2. Product assessment and optimization suggestions (only the directory, check the decision dog official website)
1. Brand hot -selling product line layout strategy
2. Sales monitoring of each single product
3. Each single product reputation and advantages and disadvantages
4. Performance monitoring of various items
3. Brand marketing promotion strategy recommendation (only catalog, check the decision -making dog official website)
1) Monitoring of brand sales trend
2) Brand design trend dynamics
3) Brand publicity dynamics
4) Brand reputation and advantages and disadvantages
Consumers’ demand is constantly changing, and it is constantly changing in a healthy, safe, and convenient direction. Only by grasping market trends and providing products that meet consumer needs, can companies develop rapidly in market competition.
(Register a decision -making dog, accurately control the operation of consumer goods such as cosmetics removal products)