Remember the “delicious cord noodles” of the red -bottomed blue -border paper packaging bag? It is one of the earliest instant noodles in China, from Shanghai, accompanied by the growth of a generation. Recently, good news from Guanshengyuan Group came out of the Chinese market, entered South Korea, and was welcomed by local consumers.
Don’t look at the “ancestor” of Cistanche noodles, but it is the “ancestor” of Chinese instant noodles: In 1967, Shanghai Yimin Food Fourth Factory organized the power to make fast -food noodles, which is now called instant noodles. After repeated experiments, workers successfully produced the “ancestor” of this Chinese instant noodle in 1970 through high -pressure steaming noodles and fried processes. Soon, the cordon noodles have their own brand “Happy Card”, expressing the experience that the manufacturer wants this new type of food to bring consumers.
(Source of this picture: Zhihu user “Li Da Bake”)
The current instant noodle ingredients are becoming more and more complicated, usually seasonings, vegetable bags, oil bags, etc. But there are different noodles. In addition to the noodles in the packaging, there is only a bag of seasoning powder. But this bag of flavoring powder and noodle cakes have won the trust of consumers: the cooked noodle soup is generally thick white, slightly brown, pork with strong flavor, and a slight pepper flavor.
Many consumers think that this is the uniqueness of the cordon noodles: although it is delicious, it will not “grab the drama”. It can match various dishes, and it is also suitable for different edible scenarios, including cooking, frying, mixing, and shabu -shabu -shabu -shabu -shabu -shabu -shabu -shabu -shabu -shabu -shabu -shabu -shabu -shabu -shabuous pot. Wait.
51 years have passed, and the cordon noodles have never faded out of the market. Near the Taiyuan Railway Station in Shanxi, there is even a small restaurant specializing in cooked cordon noodles. Since its opening in 1988, it has used this “Shanghai taste” to welcome passengers in all seas. Faced with this classic taste, Guanshengyuan Group took the idea of trying to try in July this year, and exported the first 500 boxes of “happy cards” instant noodles to South Korea trial selling for instant noodles. Packaging is simple and seasoned, with only one pack of cordon noodle fruits. With the unique noodle cake and delicious soup base, it quickly gets welcomes of local consumers. South Korean dealers sniffed their business opportunities and placed the entire cabinet order in early September. Recently, a total of 1250 boxes of instant noodles have been packed in the factory and will reach the Korean market.
The introduction of Guansheng Garden International Trade, which is responsible for export matters, in order to make Shanghai convenience noodles more in line with the local market needs, there are export packaging of adding Korean descriptions, but it still continues the packaging design of red, blue and yellow.
It is understood that Cistanche noodles are another “Shanghai taste” that “go global” this year. Under the Guansheng Garden’s parent company Guangming Food Group, there are big white rabbit ice creams in the United States and Singapore markets, as well as big white rabbit coffee milk that will soon enter the Southeast Asian market. Guanshengyuan International Trade said that there are many good tastes that carry the memory of generations in Shanghai, and there are many new products launched according to new consumption habits. They are all valuable resources for “going out”. This year, it will continue to cooperate with overseas dealers to increase the export speed of these “Shanghai flavors” and play a role in building a new pattern of domestic and international dual cycles.
Editor -in -chief: Wu Weiqun Text Editor: Ren Ye
Except for the labeling of this article, they are provided by Guangming Food Group.
Source: Author: Ren Yan