Put on a warm pajamas, squatting in front of the TV, the face is applied to a moisturizing mask, waiting for the sound of the corn grain in the microwave, this is a good time in the winter. With the arrival of the lunar calendar “Laba”, the temperature dropped, and the enthusiasm of consumers did not lose. In order to resist cold, everyone took out “18th martial arts”, and they were prepared for winter in the e-commerce platform.
On January 10, the new e-commerce platform has released a lot of “Yu Cold Guide – Hot Product List”. The list of the list is a statistical analysis of the platform consumers since November 7, 2021 (all), and consolidated consumer search, share and order index.
The list shows that winter consumption is based on “warm” and “warm stomach”. In apparel products, women consumers share more, with different style of dressing, unique fashion ideas. In the food type, the “Tao” of the north and the north showed a certain difference. In the hot commodity list, plus velvet Martin boots, thermal underwear set, down jacket ranking clothing shoes boots, the top three, “full-deputy armed”, has become a prostitute, the prostitute of the platform, “To the style, more temperature”.
“With the decrease in temperature, the warmth effect has become one of the primary considerations of consumers to buy clothing. After the era of epidemic, consumers are more aware of the importance of health and keeping health. Therefore, the characteristics such as thin, body shaping are no longer The consumer’s single pursuit direction. Under the blessing of the billion subsidies, dozens of warm and fashionable clothing single sales increased by 90% from the same period of the previous year. “Chen Chen, a researcher Chen Chen, a lot of researchers.
In addition to the practice of work in the wear, basic care is also valued by consumers. Mask, hand cream is welcomed by most consumers, and the national skin care product recognition has greatly improved. Traditional home appliances such as small sun is still selling, books, flowers and other sales have increased significantly, bring more spiritual pleasure and warmth to consumers.
Fashion keeps warm, royal, cold, food, eat in the stomach
In the winter, the down jacket, the party, and the woolen coat becomes the royal three treasures in the wardrobe. “Royal Han List” shows that since the mid-November, the “thickening” “down” “warm” such as the keywords, the number of clothing and home products such as coral velvet, shake fleece, have a rapid growth of the household consumption Welcome.
“Is it a ducklings or goose down?” “Can fabrics can prevent windproof?” Fine, according to the high temperature changes, scientific warmth, do not seek “wearing the thickening”, only to “wear the most”. In addition, medium and high socks increased by 68% from the same period of the previous year, and the new fashion mixed with plus velvet Martin boots, the young people no longer let the ankle “coldly.”
Aimei is not just a patent. “Royal Cold List” shows that the platform male consumers purchased the “national tide sweater” “Slim sweater” “tooling down jacket” is significantly increased. Near the Spring Festival of the Year of the Tiger, sweater with tiger head printing or embroidery is one of their necessary buyers. More and more new youths join the “exquisite BOY” team, wear “yearless children”. For 70 men, cashmeirts are their first choice. In June 2020, the Ordos Municipal Government announced that many strategic cooperations with spellings, and the platform will also provide more quality cashmere products for consumers.
“People take food for the day.” According to platform data, sweet potato, strawberries, popcorn, hot pot substrates and 枸杞 become the first choice for “food big army” in winter. “When you are in elementary school, winter parents pick up my school will also buy a roasted sweet potato, hot. Now I will go home, I can use the oven.” In this research, from Heilongjiang Province Xiaowen said, see snow scene, eat sweet potato, is a unique landscape in the north winter. “It is very convenient to use microwave, turn on the TV, turn it on the light, and the four rounds is equal to moving the cinema into the house.” Mr. Liao from Chengdu has purchased 20 packs of rice in the platform.
For the north-year consumers who have more foods such as scorpions, Yuanxiao, tofu brain and other foods, the choice of hot pot bottoms form a unified front. According to research results, Chongqing Niu-oil hot pot bottom material is the most popular in the north and south, with spicy and cold has become a consensus of the hot pot enthusiasts in the north and south. After a hearty hot pot feast, the sweet and tender Dandong “99” strawberry became a “meal dessert after meals”.
There is also a “treasure” that is affected by consumers in the two places. As one of Ningxia Quality Agricultural Products, the Chinese Ning Production Zone has attracted thousands of consumers through a lot of live broadcasts, lending new e-commerce to go out of “Sutra Jiangnan” and send it to the country.原 原 浆, 杞 包 and other goods are also popular in the platform of 90 after 90. In addition, osmantan, lotus seeds and beans such as food materials are ushered in substantial growth. For the family, a pot of sweet and soft, the Laba porridge, and give the tiger year a good sign.
Domestic skin care brands hot sale, you have to be cold and more
Since winter indoor and outdoor temperature differences, rational skin care will effectively relieve skin drying and sensitive symptoms, and skin care products with moisturizing effects have become essentials at this time. “Royal Cold List” shows that moisturizing mask, cream and water extracts such as moisturizing mask, cream and water milk essence have ushered in a substantial growth, SK-II “front boyfriend mask”, SPA snake toxic eye film and other commodities are faster.
There will be a lipstick in your portable pocket. Even in the cold wind, painting the lipstick will also make the popular field open, keep a good color. Many female consumers say that darkness is the best choice for “unlocking without loss”, Dry maple leaves, brick red, bean sand color and cinnamon more wide. Moisturizing, not dry is also an important criterion for women consumers choose lipstick.
End a day of work, most hoping is to lying on the bed, sleep, eliminate exhaustion. With the continuous innovation of science and technology, single-function electric blankets can no longer meet people’s expectations – plumbing with low noise, low radiation, overheating protection, etc., is more consumer. The formation of “black technology” in modern heating equipment has static contrast, and the “Tang Pozi” of Retro Palace Fan is also captured by female consumers. With “赐 取 取 取”, “The Break Take War”, the anti-scalding set of embroidery words, fully demonstrates Chinese aesthetics, and is a must-have for young women who love the national style.
In addition to being a full-time warmth, the inner heart is still not neglected by consumers. During the “Mu Duo Reading Month” in late December, During the year of reading, Mr. Zeng, who came from Beijing, purchased the British writer Graven, and shared the road, “Reading is powerful, it can disperse Cold, give people warmth. In winter, it is more suitable for reading with precipitation, heavy book. “According to” a lot of reading month “2021 book,” Here is China 2 “and other 10 books, the last year of reading week The list of bookings that are most reader.
Bay, outdoor river water, but with flowers blooming in the house, you can still be warm as the spring, add a wire in winter. “The family has silver willow, the more it is more.” At the time of New Year’s Eve, there is a month, more consumers buy annual golf willow as the “atmosphere” in the home. Special data shows that since the end of November, Sili Liu sales increased by nearly 40% year-on-year, and its cold-resistant characteristics were prejected to northern consumers. In addition, sunflowers, daisies, lily, and GOG, and Australia are also hot products in winter. [Promotion]