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“Life” imported food is sold at a fold, or is the gray zone or a new fashion?

Posted on July 16, 2022 by ArticleManager

In the past two years, the number of imported food has increased, which has objectively increased the “tail order” of the present period. (IC Photo/Picture)

31 bottles of imported red wine in Italy and France, only one thousand yuan after folding. A lady kept telling the clerk to put the wine into her own Mercedes -Benz car. “I want to take a five -star hotel banquet, and the taste is better.”

In this imported food store in Beijing, the green snacks and drinks are piled up like hills. Because of the shelf life, these “high -end goods” that cross the ocean have been sold “cabbage prices”: 10 yuan 3 boxes of Thai instant noodles at 8 yuan, a box of 40G Philippine fruits and vegetables for 7 yuan, 7 yuan Native

Among them, the highest discounts are the food that is about to reach the shelf life, but it is still safe to consume and sell safely during the shelf life.

For a long time, these “tail goods” have been in the gray area of ​​the circulation -it must be destroyed as animal feed or garbage when it expires, but some people always find a way to return it to the table. In July 2019, the Shanghai Market Supervision Department investigated and dealt with an importer who modified the shelf life of food, with a amount of million involved.

In fact, there is no problem in selling or consumption of food -oriented foods. Manufacturers have cleared their positions to reduce damage, reduce food waste, and consumers have received benefits.

Southern Weekend reporters understand that Internet giants are also close to this track. In July 2018, the parent company with the “good food period” with “the closer the date and cheaper” as the selling point obtained Alibaba’s exclusive Series C financing; In March 2019, it received 35 million yuan in strategic investment; the WeChat Mini Substitute Good Food Alliance, which regarded the campus as the primary landing scenario, was also opening up the food market.

“There are many platforms for the sale of food -based foods, and most of them have died. I don’t think they are careful to reduce food loss.” Lei Yong, founder of good food, told the southern weekend reporter.

“临期”进口食品一折特卖,灰色地带还是新时尚?

The flowers and green imported snacks and drinks are piled up like hills. (Southern Weekend Reporter Cui Huiying/Picture)

“There are no products that can’t be sold, only the price that can’t be sold”

Thailand’s seaweed, German beer, Italian cookie, Bulgarian juice … more than a hundred types of products are connected to a world map. Each product is close to the shelf life. Only due, most of the market price was sold at about 30 % off.

Since 2019, imported food offline stores have begun to emerge in Beijing, Shanghai, Hebei and other places. The opening model of joining the store is the most respected. Sign the contract and give the preferential conditions for 10,000 yuan of goods.

“临期”进口食品一折特卖,灰色地带还是新时尚?

Near residential areas, schools, and business districts are the characteristics of the site selection of food discount stores. Regular customers include students and young white -collar workers, as well as uncle and aunts who are carefully calculated.

This is the sinking market in the trend of consumption upgrade in first -tier cities. With the popularity of cross -border e -commerce and the promotion of various Internet celebrity snacks, imported foods have become more and more from gift consumption to personal quality consumption, and the market size and cognition have continued to expand.

Snacks are not only a certain food, but also a way of communication for contemporary young people. “I will share various net red snacks with my friends in the group.” At the age of 27, Yiyi entered the “pit” of snacks from college. The shopping cart was lying on two or three hundred snacks, most of which were imported goods.

Of course, although many food discount stores are full of dazzling stores, some “tip children” do not often appear in the stores. The number of domestic foods in some stores is even more imported than imported, mixed on the shelves. Although imported foods have been discounted, the unit price is still high.

“My favorite one of Italian hazelnut chocolates. It sells more than 40 in imports of imported supermarkets, and Tmall direct stores are also 28 yuan. In discount stores, you can buy 2 bags at 15 yuan. In the WeChat group of a certain offline store, a customer asked if it was available every few days, waiting for nearly a month.

“It is not that there is no goods in the market, but too tight and no discounts.” The owner said.

A material obtained by the reporter from the Southern Weekend shows that a special food store imported (including domestic) food stores are expanding franchise stores nationwide. It claims that single stores have a monthly flow of 200,000 and can get 30%to 50%of comprehensive gross profit.

“There are no products that can’t be sold, only the price that can’t be sold.” A shop owner said.

Within 2 kilometers in a street in Chaoyang District, Beijing alone, there are two imported food discount stores. They are opened next to college or elementary schools, and they also sell cold drink ice creams or sell lottery tickets. (Southern Weekend Reporter Cui Huiying/Picture)

From taboos Mo Ru deep to more transparent

Compared with offline, Southern Weekend reporters searched for “Live Foods” on Taobao on Taobao. You can find 2891 related stores. The highest sales of Sanjin Crown Store: Naked Price Sale imported food discount supermarkets were founded in January 2016. Currently There are 700,000 fans.

However, the food business is still a niche. The entire food industry is as deep as the word “presentation”. Online platforms and offline stores are more willing to use discounts, promotion, tail orders, and clearance to replace the “date”.

The handling of the tail order causes a headache for many operators. This stems from the expensive food of the sales of the sales of the sales. According to the Food Safety Law, in addition to requiring compensation for losses, consumers may also require ten times the price of compensation. The operator is fined according to the value of the goods. The circumstances can be seriously ordered to suspend or even revoke the license.

The strict expired food supervision causes consumers to misunderstand: Near the shelf life means that food is about to break, and even those who buy discount foods are also regarded as “shabby”. Wanting to make a more transparent business, it still takes time to educate consumers.

“I support the circulation of duration of food. As long as the storage method is proper, the food -consuming food is completely fine.” Said Zhong Kai, deputy director of the Cord Food and Nutrition Information Exchange Center.

A number of experts in the field of food and nutrition told the southern weekend reporters that pre -packaged foods such as biscuits, beverages, and even if they eat for one or two months, there is basically no food safety risk. Essence

In the imported food store, the citizens who came to “picked up” became light, but the owner seemed to be worried. “Our wholesale food has complete customs clearance procedures and has not expired, but domestic consumers are not impressed by the presence of food, and do not want a tree.”

“The gap that the industry and consumers understand the understanding of the” Life Food “really need to be flattened.” Lei Yong said that the good food period is the first e -commerce platform in the world to pricing food in the form of shelf life and automatically countdown to sell. At present, 10,000 brand food manufacturers, importers, and dealers have settled in.

Lei Yong hopes to serve those “smart, money -saving people.” According to the information he provided, 70%of the consumers on the platform are women, and nearly 70%of the orders come from cities above the second line, which is a population with strong ability to identify the value of goods.

Guests are buying imported red wine. (Southern Weekend Reporter Cui Huiying/Picture)

“临期”进口食品一折特卖,灰色地带还是新时尚?

The secret of “Tail Single”

In fact, the increase in imports in the past two years has objectively increased the “tail order” of the period.

In 2018, the “China Import Food Industry Report” released at the China International Import Expo shows that in 2017, China’s imported food sources (regions) rose to 170 countries and regions, with imports of US $ 61.6 billion Food consumer.

The “tail order” products in the pre -packaged food industry are complicated. The southern weekend reporters spelled such a layout according to the introduction of a number of insiders: large commercial super -sectional foods will be refunded to suppliers to change new goods; dealers no longer will no longer be replaced by suppliers; dealers no longer will no longer be replaced by suppliers; dealers no longer will no longer change Acting a certain food requires the clearance of funds to recover funds; some domestic well -known food production enterprises have overcapacity and products are slow.

“The inventory cost of dealers is very high. If you don’t want to smash the low price on the e -commerce platform, we need a relatively niche circulation channel. Our commodity price will be cheaper than the Internet.” Say.

In response to the supply and sales path of the temporary food, reporters or individuals who visited many related recycling and distribution services to the southern weekend were rejected. Some people in the food industry revealed that the recycling of the time -to -date food is a low -key “gray” business that earns money -returning to the factory to refurbishment, remove the pre -packaging and sale of bulk goods, and sell the restaurant canteen. Not new.

“临期”进口食品一折特卖,灰色地带还是新时尚?

“Generally recovered at one to two % discounts of retail prices, it depends on the shelf life pricing. If the time is very close, it must not even be one fold.” A vendor who is a sequentable food recycling business in Shanghai revealed to the reporter from the south weekend that he mainly mainly focuses on himself that he is mainly mainly because he is mainly mainly that he is mainly mainly that he is mainly mainly in that he is mainly mainly that he is mainly based on himself. For imported food recycling, there are special commodity stores in cooperation. You need to see the number of photos and types of goods, and then talk about the recovery price.

These imported food recychers are in the eastern region. There are many places in Beijing, Shanghai, Tianjin, Hebei, Guangzhou and other places. It is mainly based on the surrounding regional market. Materials Recycling Co., Ltd. and other institutions appeared. They gathered and exchanged on platforms such as “Food Imported Food” and “Foods” and other platforms to find supply and sales.

Southern weekend reporters contacted nearly ten recyclables, three of which said that they could be recycled during the period of time and expired foods. Feed; olive oil is more valuable, one ton is three or four thousand, and can be recycled as cosmetics.

The manager of a large imported food dealer has also encountered someone asking him to go to the product. “These recychers make differences in the middle, and competition with each other is also very fierce. They will contact them through exhibitions and other methods.”

Because of the shelf life, these “high -end goods” discounted promotion. (Southern Weekend Reporter Cui Huiying/Picture)

“No active logo reminds, there are always reasons for special offers.”

“Once the food has passed the shelf life, it becomes a negative asset for enterprises. Assuming that the cost of a bag of instant noodles is 1 yuan, cutting and recycling of 1-2 corners, it is not cost-effective.” Lei Yong told the South that Weekend reporter. The last surplus value of expired food is to make animal feed, otherwise it can only be used as compost or incineration.

The trouble is that the shelf life of the temporary food will not be obvious. Many imported discount food stores visited by the Southern Weekend Weekend did not make a sign of the presentation situation. “If consumers ask the shelf life, we will inform the date, but we will not actively sign a reminder. There is always a reason for the special offer.” A shop owner said.

In 2012, the former State Administration of Industry and Commerce issued a clear request that food operators should make eye -catching reminders to consumers who are about to expire. That is to say, foods at the critical period of the shelf life need to inform customers and sell them separately.

According to the standards announced by Beijing, canned food, candy, biscuits, etc. marked foods with a shelf life of 1 year or longer, with a critical period of 45 days before expiration; The sterilization box installed bean products, etc., the critical period is 1 to 4 days before the expiration.

Lei Yong believes that the “temporary food” is understood in the food industry -suppliers cannot enter the commodity of conventional circulation channels (such as Carrefour, Wal -Mart, or Tmall supermarket online). For example, most domestic food shelf life is one year, and it usually exceeds the agreed period just 4 months, but in fact, there is still 8 months left from the shelf life at this time.

“临期”进口食品一折特卖,灰色地带还是新时尚?

However, at the consumer level, the tolerance of “presentation” varies from person to person. Some people can accept foods that have expired one month later, and some people buy foods of 3 or 4 months left in the shelf life. They also feel that it is “expired”.

Some netizens commented that online e -commerce will not tell customers that which products are about to be available, and they must be bought home before they know. Some netizens are worried that the food they bought, whether it has been modified the production date, or reinstalizes the old renovation.

On July 5, 2019, the Market Supervision and Administration Bureau of the Minhang District of Shanghai received a report and seized a dens to produce and sell fake and shoddy products. The batch of imported foods that were seized at the preliminary statistics on the spot were more than 4,500 boxes, mostly imported from Dubai, Latvia, Britain and other places.

According to the information obtained by the reporter from the Southern Weekend: Li Jin (Shanghai) International Trade Co., Ltd., the legal representative of Lijin (Shanghai) International Trade Co., Ltd., re -packaged the expired nuts and chocolates and other imported foods. For 10,000 yuan, it has been transferred to the public security department, and the parties have been criminally detained by the police.

The staff of the Shanghai Minhang Market Supervision Department responded to the reporter of the Southern Weekend that the main inspection enterprises of imported foods and records of accounts and ledger records, including customs clearance orders, inspection and quarantine certificates of immigration goods. The requirements of laws and regulations, etc.

In this case, law enforcement officers arrested employees at the site of the case to modify the falsification date and shelf life, and the word “changed date” was written on the carton. However, how difficult it is to achieve the product that has been modified in daily life. “Not to mention that it is difficult for general consumers to find, and law enforcers may not be identified.” A grass -roots regulator said.

Some stores in some stores are even more imported than imports, mixed on the shelves. Imported red wine and domestic liquor are also cheap. (Southern Weekend Reporter Cui Huiying/Picture)

Make eating “Food” a fashion

“China’s regulations on the shelf life of food, which is close to some imported foods ‘” taste periods’ (generally referring to the best tasting time period of food taste). Let it return to the dining table, “an expert said.

From the collection of food raw materials to the entire industrial chain of processing, production, and circulation, there are huge “invisible consumption”. Joint research reports from Harvard Law School and the American Natural Resources Protection Commission showed that 40%of food was thrown away without being eaten.

Lei Yong introduced that compared with foreign countries, domestic food waste is slightly better, but even if it is a food manufacturer that controls polar science, the loss rate of pre -packaged food is about 1%in circulation. Fresh foods have more than 5%of the loss.

“It is very sad to add up to about 100 billion foods worth more than 100 billion yuan each year. We hope to use innovative and digital models to improve circulation efficiency and reduce the loss of 100 million yuan in this industry every day. One year is the year is the year. 36.5 billion. Let customers buy it clearly that food manufacturers, dealers and suppliers sell them frankly, and no longer cover up. “Lei Yong said.

In fact, it is a fashion to eat foreseeable foods and reduce food waste. The public welfare project named “Food Bank” is popular all over the world. It accepts donations from food operating units and provides food for low -income people. At present, it has appeared in Shanghai, Xiamen and other places.

On March 12, 2019, the Xiamen Market Supervision Bureau joined hands to see the Fortune Convenience Store to launch the “Love Food Bank” charity project. The first batch of pilot 10, citizens can scan the two -dimensional code through Alipay to receive free duration food.

Not only is it a period of time, the expired food also begins to find business paths. One of the Japanese chain convenience stores that Chinese tourists like to sweep the goods, Tang Jide, will also have independent container sales that exceeds the “taste -appreciation period” food. In 2016, the world’s first remaining supermarket Wefood was opened in the Danish capital Copenhagen. In 2017, the supermarket “The Good Food” opened in Germany was discounted to sell various foods that exceeded the preservation period.

In terms of domestic, market specifications and consumption concepts still need to evolve. Food Safety Law stipulates that food raw materials and food additives that exceed the shelf life cannot be operated, nor can it be used for the production of other foods. Even the “presentation” foods have made many consumers jealous.

“When buying a temporary food, you will feel a little bit miserable. But think about it carefully, the cost -effectiveness of discounts is more cost -effective.” Yiyi said with a smile, a sense of shame for fear of “shabby” was still in her heart, “herself Just buy it, you still don’t want to be known by others. “

“临期”进口食品一折特卖,灰色地带还是新时尚?

(Source: Southern weekend WeChat public account)

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