Pocket Qujing News
On April 8th, “Love Poverty Alleviation, I have me” 2019 precise poverty alleviation into Baoshan and Baoshan District counterpart support area tourism culture and farm special product exhibition will open in Shanghai. Among the exhibitors selected by the Qujing City Cultural Tourism Administration, some poverty, disability, and minority embroidered mother of the women’s professional cooperatives in Zhanyi District, the city, attracted the majority of tourists and exhibitors Focus and favor. And their success patterns and experiences explored in the poverty campaign is a unanimous praise from the Baoshan District government in Shanghai, and the exhibitors in the mouth area are also inspired.
Embroidery finished product display.
Zhanyi, this work is established by the home woman, disabled, and ethnic ethnic embroidery. Embroidered mother uses farm hours to study, study the embroidery, and complete a beautiful work and organize sales. All hand-made works combine Qujing local characteristics culture and advanced crafts. After the launch, it has been favored, and the team is very strong. Gradually develop into a cooperative center integrating design, research, development, training, production, and sales, brought new opportunities for local rural women’s employment and income. Nowadays, 294 members are all from the embroidery enthusiasts of 11 townships (towns, streets) in Zhanyi District. There are 12 people in the communists, and 92 individuals in the poor, 11 people, 11 people, and ethnic minorities. Embroidered mother 68 (including 63 “Yi people, 2 Miao nationality, 3 people of Hui people), constantly growing embroidery team, laying a solid foundation for local development and farmers.
In the past two years, Zhanyi embroidery industry has developed the “cooperative + women group + base + embroidered mother” operation mode, “physical store + online shop + attractions” combined online sales mode, in Dashi Township, Linggu Township Two women’s embroidery groups were established, and the two trademarks of “Huayuan Embroidery” and “Zhuyuan Embroidery” were registered, and the 30-local pattern of local traditional meaning applied for national pattern copyright protection. Focus on scarves, shawls, wool shoes, pillows, bed flags, table flags, pendants, and jewelry, more than 40 products are deeply loved by consumers. As of the end of 2017, the cooperative achieved more than 5 million yuan, and the “win-win” of cooperatives and embroidered maiden was initially realized.
Two embroidered young women who came to Shanghai were Zhang Lianqiong and banquet, and they showed tourists in the exhibition. They introduced: “In the next three years, we must strive to build ‘Evely Embroidery” embroidery Brand, in 11 townships (towns, streets) in the district, and cultivate more than 2,000 embroidered children, providing new platforms for women’s home entrepreneurship, let women stay, keep their homes, have money to earn. The embroidery industry has become a new platform for local women’s income and demonstrates the new business cards of humanity. “
In recent years, Qujing Municipal Culture and Tourism Bureau has continuously explored the new model of Wenbao Industry to help the Wenbao Industry to help the Wenbao Industry, which is preferred to use a large-scale private handicrafts, using cultural and tourism integration. Advantages and departmental functions, provide policy support and promotion, the work of Poishang Huangfang embroidery peasant professional cooperative as a characteristic cultural tourism product, with the support of the Culture and Tourism Bureau, many times in various exhibitions, have achieved extreme Large response.
Chen Linbo Lang Xiangxi