China News Network, April 23 With the opening of the two-child policy, it will be “two years old” in 2018, which has driven the entire family’s consumption focus to be child-centered, which in turn is reflected in the growth of demand for children’s clothing. At present, the platform with a dominant position in the market has not yet been formed, and children’s clothing can also extend the adult clothing of a family of three after the development of children’s clothing.
From a market point of view, China’s children’s clothing has developed later than adult women’s clothing and men’s clothing. According to statistics, there are more than 10,000 children’s clothing enterprises in China, with an annual output of 5 billion pieces and a market size of more than 150 billion yuan. Stimulated by the two-child policy, it is expected to add 1.5 million newborns every year, and the capacity of the children’s clothing market continues to expand, so children’s clothing is also known as the last blue ocean of the clothing industry.
It is understood that Gome will focus on the development of children’s clothing categories in the future. Recently, Gome children’s clothing officially launched the Gome online mall. At present, the children’s clothing brands that have been launched include Balabala, Yonggao people, ABCkids, Snoopy, B.Duck, Piggy Banna, Hello Kitty, Nike, Adidas and other well-known brands, including Handu Clothing House, Red Son, Babu Bean Children’s Shoes and other brands will also be launched in the near future. In order to implement the company’s “Home & Life” strategic goal, the children’s clothing category will be the only way for Gome’s “Home & Life” transformation.
At present, the brand awareness of “post-80s” and “post-90s” parents has increased, and the style and quality requirements of children’s clothing products are higher. Therefore, the quality consumption trend of the children’s clothing category coincides with the “home and life” consumption scene currently created by Gome, which is a beautiful pursuit of life.
In addition, in order to break the stereotype of traditional home appliance retailers in the minds of consumers, Gome has segmented and refined sales categories as an inevitable transformation.
Gome platform itself has higher requirements for the quality of the products it sells, children’s clothing, due to the particularity of its wearing objects, product quality has become the focus of widespread attention of the whole society, comfort, health, safety is more and more valued by people, so consumers in Gome to buy children’s clothing will be more assured.
It is understood that in order to quickly open the children’s clothing category market, Gome launched the children’s clothing opening ceremony from the 20th to the 23rd of this month, and there are second-sale items every day. From April 24 to April 27, the children’s clothing opening activity entered an explosive period, with all goods over 199 minus 100 yuan, 99 minus 50 yuan, the first 1,000 orders, and then 50 yuan children’s clothing cross-store coupons.
In March this year, Gome announced its entry into the fresh food market and signed a contract with Youguo United to launch the “fresh season” throughout the year. In one month, Gome vigorously expanded related categories from fresh food to children’s clothing around the “Home and Life” strategy. In the future, it is believed that Gome will continue to provide consumers with more and better products and better services with the accelerated implementation of the “Home and Life” strategy, and help consumers achieve a better life with “Home” as the core.