Exhibit the Republic
The Republican Jun said:
Making women’s clothing starts with knowing shop props!
Every day said that the product display skills or something, but the president found that many shop owners did not even understand the most basic display props in the store, and even many people faced opening a store, did not know what shelves to buy?!
As the saying goes, if you want to run, you must learn to walk! In order to save the little white who opened the store, in order to make the old shop owners make a better store effect, today the president came to talk to everyone
Essential props for clothing stores
What are there ~
A must-see for Xiaobai! Old driver replay!
Help you sell intangibly: models
First of all, I am curious, if you want to open a store, what are the props you need in the first store in your mind? The president believes that the façade of a shop is supported by models!
The model serves as the most direct prop to display the product
, must be exquisite enough!
The model can visually show the effect of our upper body products, so it is also called
Silent shopping guide
Models are well chosen, and customers are indispensable
！ So what are the models? How do we choose?
1. Full body mold
One of the most common forms of modeling, often used for the display of clothing, can
Nice, intuitive, complete display costumes
of wearing effect.
The reason why full-body models are so popular with stores is because the product outfit on the model is what customers can learn from in their usual clothes, so the attraction to customers is incomparable with other props, showing the versatility of goods, and sometimes no matter how much sales are said, they are not on the model so station!
2. Bust model
Busts are more commonly used in addition to displaying merchandise outfits
Accessories such as handbags, scarves, necklaces.
It generally appears next to the item for display, as well as the VP point display of the store, which can help attract the attention of consumers.
3. Local models
Local models can meet the display needs of different products, better reflect the characteristics of goods, and let customers’ eyes focus on products.
: Display of jewelry and bags
: Exhibition of trousers, pantyhose, stockings, long and short socks
Chest mold/buttock mold
: Display of underwear and underwear
: Display of hats and hair products
Gold sales area: Nakajimatai
It is very important to choose the right shelf in the merchandising of goods. To select
It should not only demonstrate the advantages of the product, but also be able to carry a sufficient number of products
The shelf is not an easy task, but this prop can just take care of these two problems, that is, Nakajimatai.
The Nakajima cargo platform is placed independently, it has not only
The function of placing products
Guide the direction of the customer in the store
, and it allows customers to buy products from all directions, so it is a very useful sales tool, which is crucial!
Nakajima is broadly divided into three types:
▽ Mother and daughter platform
The table close to the customer is lower than the table behind, forming a double booth that does not block each other. There are many goods on display, and there are also pressing conditions.
The display table is generally relatively high, which is more friendly to customers, and is mostly used to display stacks, shoes and other products that are convenient for customers to try on.
Shorter than the exhibition table, it is generally a box display, such a booth visually looks more weighty, and is used to display more pressing goods.
These three are just the form of the foundation, and there are many variations on these three bases that the store can according to its own
Decoration tonality, functional requirements
The most commonly used reference for selection is
The length of the side of the shop
Single product concentration area: single clothes rail
Clothes rails are used to hang garments of various sizes and styles, so to speak
The most items are displayed in the entire shop
It is an indispensable prop in the store.
1. Monorail clothes rail
The monorail clothes rail is now the most common form of clothes rail in stores, and it is suitable for display
Same series, same color, same style
Monorail clothes rail
It is important to pay attention to the relationship between commodities and commodities
Don’t display too densely
It is ideal to leave a seam one to two finger widths between the garments. The color of the clothing also follows
From left to right, shallow to deep,
The size should also be determined by
From left to right, small to large
2. Ring clothes rail
Compared to straight monorail clothes rails,
The ring clothes rail displays more products
There are also relatively few positions
, but because it is more difficult to obtain, so it is general
Ring clothes rails are used for discounted or low-priced items
Ring clothes rail
Pay attention to the color distribution of clothing on the display, you can follow the color order from light to dark, it will look neat and attract attention.
Style positioner: wall
A well-designed wall is not only good for selling goods, but also serves as something special
The background decoration of the product
, so it can be seen that the wall display is very obvious for shaping the style of the store, so how to choose and customize the wall display props? This has a lot to do with the space of the store itself.
1. Strip wall/grid display stand
Large chains often use this prop because they are really flexible. The goods displayed on it are generally some goods that have a faster turnover or are smaller and lighter in size and weight.
2. Fixed clothes rail
A sturdy fixed clothes rail covered with clothing will look much more beautiful than strips and grid display stands, but it is not flexible, meaning it cannot be easily moved and adjusted.
Fixed clothes rail
Therefore, in the early stage of our decoration, we must pay attention to determining the fixed clothes rail and the overall store style, so as to avoid the situation that the wall and the store style are incompatible in the later stage.
And when determining the fixed clothes rail, be sure to make sure that the clothes rail and bracket are hard enough to bear the weight of the clothes, especially considering that winter clothing will be heavier.
3. Fixed partition
Like the fixed clothes rail, it is a prop that cannot be moved when mounted on the wall. It’s anyway though
The cost is lower, and it looks simpler and more beautiful.
There are many products displayed on the partition, if your store uses partition props, you can consider displaying it with reference to the color of the product, so that you can achieve an eye-catching effect.
For example, Uniqlo loves this kind of props, and the walls around Uniqlo are made of partitions, matching Uniqlo’s display style, and the advantages are also obvious~
Pay attention to the choice of partition: if it is wooden
It is best to use lamination or spray painting
Hand painting or latex paint can easily be scratched
, the later maintenance can be worth the loss.
Props play a role in promoting the effect of displaying goods, and no matter how particular a store displays, there is no proper prop to carry it for nothing! Instead of blindly pursuing display techniques, it is better to lay the foundation first! The basics of these shops are a must-know for clothing makers!
Chest mold/buttock mold
Fixed clothes rail