Now when I go out to the mall, I feel that the business of the physical store is not very good, the customers are rare, and sometimes the shopping guide is particularly bored to swipe the mobile phone. A few years ago, the lively scene of a large number of physical stores was rarely seen, let alone crowded. This time I visited the mall in Changsha and found that a store was “crowded”, what happened? Let’s take a look together.
Through the large transparent window, you can see that the store is crowded, and the cashier is crowded with people and queues. Take a closer look, it turns out to be a MINISO store, what kind of activity is this, why are there so many people all of a sudden? With curiosity, I also walked into the store.
It turned out to be a promotional activity, and the full 100 yuan minus 40 yuan was actually equivalent to a 6 discount. Seeing this promotion, I feel that it is not cheap enough to “crowd people”, and sometimes you can see 3% off activities when you visit the mall, but there are not many people.
Since I had never bought anything at a MINISO store, I was curious to ask my friends with me. The friend replied that because the price of the things in this store itself is very cheap, and another 6% discount can actually be said to be a low price.
After listening to my friend’s reply, it dawned on me. Although the clothing stores in the mall also take advantage of various holidays to discount at every turn, but because the price of the clothes themselves is very expensive, like winter down jackets, now if you buy in the mall, the discount is more than 1,000, so even if the discount is very large, but the price after the discount still makes many ordinary people feel expensive.
I walked around MINISO’s store and found that most of them were young people, while there were many young girls, and many boys also accompanied their girlfriends to snap up. Most of the shelves are small goods, such as cosmetics for girls, daily necessities, snacks, small bags, decorations, and small electronic products, etc., and it can be said that this is a haberdashery store.
Looking at the price, it is indeed not expensive, it is within an acceptable range, and then put a 6 discount on the list price, it can be said that it is very cheap, no wonder the on-site store is “crowded”. Secondly, the promotion in the store is time-limited, and a large electronic screen at the cashier shows that the promotion has more than 2 hours left, which also creates an atmosphere for customers on the scene to hurry to buy and buy or not to miss out.
There were so many people in the store, and the shelves were crowded. Many popular products such as leggings have been emptied on the shelves. So in fact, as long as the price is cheap enough, the purchasing power of young people is still very strong.
MINISO promoted activities, stores were crowded “leakage”, shelves were “empty”. To be honest, it’s been a long time since I saw such a lively and crowded picture of a physical store, but taking advantage of the event to stock up on some good and cheap things is also a good choice, you say?