On February 22, 202, the CAI content realistic protocol standards, and Microsoft advocated, the Project Origin content belongs to the Coalition for Content Provence and Authenticity, Content Sources and Authenticity Alliances.
As a formal alliance in standard development, C2PA uses the Joint Development project development model and has received support for the Linux Foundation.
Image from: Adobe
It is widely believed that after C2PA was established, false information on the network will greatly decrease, and the breakdown news report will also converge. Adobe Total Legal Adviser Dana Ro said that C2PA will accelerate the rebuilding of the public’s key work on online content trust.
However, recovery consumers’ trust in online content, there is enough technical means to have enough techniques, and there is enough participants, which is why CAI and Project Origin “merge” becomes C2PA.
The founding members of C2PA include Adobe, ARM, BBC, Intel, Microsoft and TruePic. C2PA said in a statement that organizational members will work together to set content source specifications for common asset types (including images, video, audio, and documents) and formats to keep publishers, creators, and consumers to track online content. Origin and evolution.
C2PA means that in the next time, more related technologies and media platforms, chip manufacturers and software developers will be absorbed.
CAI (Content Authenticity Initiative) is a content authenticity protocol standard that Adobe is born after the content authenticity initiative released by Adobe Max 2019. Announcement of CAI white paper in August 2020 and issued the first teaching case at the end of 2020. CAI is intended to build a set of digital media and historical systems.
Project Origin is a content belonging and verification plan initiated by Microsoft with Washington University, USA Today, etc., which is targeted by news making and communication. The direction is to attach the label of the authenticity of the content to the content and allow the user to see the log information, thereby solving the false information problem in the digital news ecosystem.
CAI and Project Origin have a “common bottom line”, that is, anyone can initiate content credibility verification on the online content. Therefore, based on this “common bottom line”, C2PA is established, technical standards will be unified, and the above two entities will continue to promote, prototype design and education in their respective communities.
In addition, C2PAs also have similar starting points: the block chain technology is a substrate, record the content information that cannot be tampered with, and modified records. This is also why there will be a small entrepreneurial company that TruePic is not seen in a large group of technology giants.
Image from: CAI
TruePic is an entrepreneurial company in California, a product positioning image certification platform, and a multi-Silicon Valley technology big cattle is in this small entrepreneurial team. Based on block chain technology, TruePic has developed a range of block chains + photo + online verification solutions. After Qigft 5G Product Marketing Director Sheriff Hanna entered TruePic in 2018, TruePic responded to ADOBE and other major technology companies entered a series of end-to-end grand plans.
Dana Lao believes that in addition to promoting more major technology companies and online media platforms to add C2PA, more to absorb chip manufacturers and software developers, and open the content traceability experience from shooting equipment to content consumers. .
This sounds a “subversion” idea. Once successful, maybe the online media industry will reshuffle, the block chain + shooting + verification combination will also open up new tracks.
So far, the block chain has some initial application in the authentication, forensic, and traceability. Domestic also born some of the ruins of the block chain concept, such as 360 launched “diagram”, Baidu launched “Totem”, and after the lacemium in the ant area chain. But the block chain + shooting + verification field, there are fewer people involved. The Wuhan time-sprints with TruePic are also established, as well as NumBers Protocol from Taiwan, has developed block chain cameras and open to the public.
It is worth mentioning that after Adobe releases the CAI white paper, the Time and Space Print has called on major Internet companies and media platforms to jointly and prepare content traceability.
Image from: CAI