Wen | Yang Niwa
Editor|Chang Yan
Today’s Weibo hot search seems to have been contracted by the second-hand idle platform “idle fish”. First, Wu Xin closed the Xianyu account, and then Shen Mengchen sold “original” shoes in Xianyu.
The reason for the matter is this: On May 26, sharp-eyed netizens broke the news that the second-hand dolls sold by Wu Xin on the Xianyu platform were dolls that Zhong Hanliang gave to each host when he was recording the happy base camp before, and each doll represents a different meaning, which is Zhong Hanliang’s heart. However, Wu Xin put it on idle fish for sale, and 60 yuan was also shipped for free. Many netizens questioned Wu Xin’s “plastic friendship”.
Wu Xin responded that the account was handed over to the staff to manage, but he had an unshirkable responsibility, saying that he was willing to accept all criticism, which was his fault. And apologize to Zhong Hanliang.
But Wu Xin’s apology does not seem to be forgiven by everyone, after a day of fermentation, Wu Xin closed his second-hand resale platform on the 27th, and said: “Sorry everyone, this is really not suitable for me, I don’t know how to close the account, hereby notify, sorry everyone.”
This is not the first time that Wu Xin has closed his Xianyu account.
Last year, Wu Xin chose to close the account because the clothes hanging on the idle fish were complained of poor taste, and closed it again shortly after recovery, which also made netizens comment that Wu Xin is really a “girl next door” like a casual personality.
Immediately afterwards, I don’t know if it was because of Wu Xin’s influence, netizens picked up Shen Mengchen’s recent sale of “original” shoes on idle fish.
As a result, netizens with different views had a fierce debate on Weibo, some netizens thought that the “original taste” was indecent, and some fans insisted that the taste of idou was the most attractive, so Shen Mengchen was also on the hot search.
More and more celebrities are “diligent and thrifty”
In fact, there are many stars who show their true side on idle fish.
The founding ancestor is the “idle fish couple” of Shen Mengchen and Du Haitao just mentioned. Once, “Shen Mengchen sells goods, Du Haitao is trusted” has become the most fashionable way to show affection. For a while, Shen Mengchen’s idle fish number rose by hundreds of thousands of fans, and the idle items hanging out were all killed in seconds. What is even more unexpected is that while cleaning up the idle “return blood”, Shen Mengchen, who has always been not very popular with passers-by, actually made a lot of fans by seriously selling goods.
Domineering feminist spokesperson Zhang Yuqi, the first product hanging out on idle fish is diamonds. On the product detail page, she wrote, “Write your own most inspirational story in the message area, and I will choose the one that moves me the most and give you this diamond.” Less than 12 hours after the product was released, the number of views exceeded 500,000, and more than 20,000 people clicked “want”. Netizens left a lot of heart-to-heart inspirational stories, and the number of messages soon exceeded 10,000.
There is also Lin Yilun, who is selling goods on the surface, but is actually fancy pet fans. Selling scarves also promised to iron the buyer before shipment; Some netizens said that they wanted headphones, so he ran to sort out the headphones for everyone; Reply to each message personally; Also send free hot sauce to buyers, sign on the courier, the user experience can be said to be excellent.
Chen Qiaoen’s idle fish account is called the account number: Chen Qiaoen’s nest. Selling is to participate in the event only wear once or twice clothes, and many of them are affordable and good-looking clothes, and even HM, if not looking at the product details I didn’t find, I have to say that Chen Qiaoen’s clothes are still OK. The most touching thing is that the product details clearly state that all income will be charity, which is very good.
Of course, there are also some celebrities who go off the beaten track, sell some strange idleness, and also circle a number of fans.
For example, Sheng Yilun sells “Tang Pozi”, Qi Wei sells corn, Ma Dong sells XXXL size autumn pants…
But there are also some like Qi Wei,
Liu Genghong
, Ying Caier, who plays tickets in nature, only comes out to sell goods during the publicity period, and usually disappears.
Popular ranking battles in idle fish
Selling idle itself is a very daily behavior, and with the addition of star artists, it has also become a channel for alternative interaction with fans.
In fact, looking at the idle of these stars, from clothes to headphones to bags and other luxury goods, they are all big brands, but the second-hand price is only half or even lower than the original price.
Although buyers know that celebrities cannot make money on this, they inexplicably create a “thrifty household” character. The thought that the person who bargains with you on idle fish may be a certain star, and a sense of satisfaction arises.
More importantly, celebrities no longer have to be as “restrained” as on the “grounded” idle platform, but can show their true selves more freely. Nowadays, celebrities no longer need to be high and maintain “distance beauty” from fans, and “affinity” is also an important criterion to measure whether stars can go on for a long time.
“When will I love beans to open an idle fish account, you can sell whatever you want.” When more and more celebrities show their personalities on Xianyu, fans also regard Xianyu as an important platform to interact with fans.
Take Shen Mengchen and Du Haitao, the “idle fish” couple, who have 420,000+ and 140,000+ fans respectively, and the transaction rate is almost 100%, and most of them are seconds.
Every “hello” before the new one will also attract many fans to watch.
In fact, whether it is Weibo, Xiaohongshu or Xianyu, stars are committed to breaking the image of being high, and getting along with fans more and more as netizens.
Weibo trumpets let go of themselves, Xiaohongshu shared beauty, vlogs shared life, idle fish shared idleness, all proved again and again that celebrities are really ordinary people, and the various personalities generated in empathy are the first elements of circle fans.