It is the world’s premier crystal manufacturer, and its exquisite ornaments have been sought after by many ladies. Its family businesses have been in a hundred years, and their crystal production process is still mysterious.
In the play of “Beauty and Beast”, the play of the beast dance, the Yue’s yellow dress is inlaid in the yellow dress of Swarovski to show a sense of shining, and the classic fairy scene is real reproduced, and it is extreme. Swarovski is the world’s premiest crystal brand
After five generations, this old and mysterious company still maintains a family management method, and the crystal production process is passed on by trade secrets, and the patents and wealth related to crystal cutting.
Today, tourists can learn how much these products are close to people in the “Swarovski Crystal World” in War Tessia. In addition to fashion, shoe cap, watch, the crystal decoration on the jewery, Swarovski also introduces a single-tube telescope, aimer, and other precision optical instruments, even New York Metropolitan Theater, Paris Versailles, and the Chinese People’s Great Hall of the People Hall are Swarovs. Shiqi produced. Swarovski’s crystals have been recognized worldwide as high quality, daisy and highly accurate incarnation. Pure, unique cutting and proofing and numbers of Swarovski shine shine. In fact, Shuovo Shiqi is not natural crystal, but an imitation crystal. Even so, people who can’t resist the beautiful crystals, countless girls are lingering in Swarovski counters, lost in those bright and small jewels and small animals, but also want to have a crystal shoe.
In 1862, Daniel Swarovski was born in a small village in Ishan Bohemia, where he has been a traditional crystal glass processing zone, and his father is like most of the local practitioners, and operates a crystal cutting small workshop. Daniel grows up, it is exactly the age of human industrial civilization. The young Daniel is also a matter of injection into some fresh blood into the traditional crystal processing industry. After 9 years of burying experiment, Daniel finally produced automatic cutting machine that can perfectly cut crystals, this cutting function will be able to smigate crystals. Dozens of cuttings make the crystal have excellent refraction capabilities to the light, so that the whole crystal looks dazzling. In order to ensure that their inventions are not stealing, Daniel applies for patents, and the Hoi is coming to Wapens in Austria. There is rich in hydraulic resources, which can provide adequate driving force for cutting machines, in addition to this, it is closer to Paris, the largest crystal consumption, fashion capital. In 1895, Daniel established Swarovski Company with two partners. At this time, Daniel’s crystal empire has been prototype.
However, the stock of crystals is limited, and this natural property does not limit Daniel’s ambitions, he began to intend to “against the sky” – production of artificial crystals. He and three sons have built a laboratory, spend 3 years of design and production of melting furnaces. At the beginning of the 20th century, Swarovski has begun to produce flawless artificial crystal stone in large-scale production, and it is soon being enthusiastic to the market. After a battle broke out, Swarovski fell into the dilemma of lack of mechanical equipment and raw materials. After two years of development, it has finally launched an automatic grinding machine to process crystal products. In the 1920s, the European and American fashion communities began to decorate the dress of pearls and crystals. Daniel saw this emerging market demand, and then went to develop a stone strip with a beautifully crusstal crystal, which can be sewn on the clothing.
Swarovski came from this and Chanel, Gucci, Dior and other top fashion brands and Hollywood blockbuster began to cooperate, there was a fascination show in Swarovski in the “Green Wonderful”: Audrey Hepburn in the movie “Dragon Phoenix” and “Ti” Swarovski elements are also used in Fanny Breakfast. In the early 1970s, the petroleum crisis and hippie, the prevailing of Bohemian wind once Swarovski has been hit hard. But soon, it launched a new technology – HOTFIX, which allows crystals to attach them directly on the fabric, precisely cut zircon to achieve better imitation. It hasn’t long been a problem for the company.
In 1976, Swarovski’s designer MAX uses fragmented materials to take a crystal mice in accidents. It is the first crystal finished product in the history of the company. It has also become a popular souvenir of the Winter Olympics. . Inspired by this, Swarovski wins the chasing to launch a series of “silver crystals” ornaments for small animals, flowers and other themes. Subsequently, Swarovski chose the swan as the company’s logo, in the mythical story of the West, swans symbolizes pure, strength and noble. It is the story of this series of brands to achieve a dazzling Swarovski crystal world, making it a leader in the industry.
Daniel has left an extremely huge family, and now I have completed the fourth generation to the 5th generation. As the family is growing, the differences between family members have become more and more. Although Swarovski is uncommon in the artificial crystal field, but in the entire jewelry industry, its influence and competitiveness are far less than other brands. In the Chinese market, consumers are more keen on jewelry collection and protection. However, Swarovski sold is the original process and design, which allows more young and fashionable middle-income people to buy exquisite jewels. The fifth generation family member Na Jia began to reposition the company’s brand image, boldly innovate, and positively crossover. It works with multiple brands such as Philips, Disney, providing decorations in the fields of electronic products, shoe packs, office supplies, famous cars. In 2009, Swarovski launched a watch and began to enter the brand into the luxury line.
It first entered the watch industry to launch the Lovely Crystals series watch charming and elegant, the circular case has 16 shiny active transparent zircon, compact heart-shaped decoration with the 8-point position of the pearl fake dial. Hui Ying, plus stainless steel strap, so that this unique timepiece is more elegant, this series of watches have been launched, and immediately sought after by consumers. However, Najia’s transformation tried to have been questioned by other members of the family. To make Swarovski family companies really soar in the sky, the fifth generation family members must guarantee the continuation and development and persistence of brands. Get better balance between bold innovations.
This year, Swarovski can be said to be the eye of everyone. When the family gorne Victoria Swarovski arrived, the wedding shirt with a felling of 500,000 crystals worth more than 6 million yuan was amazed. Global Fashion Jewelry Exhibition Swarovski cooperates with many domestic brands, including liquor, motorcycle, etc. Jinlong Pattern, with a complicated cloud line, creating a feeling of flying high in static, such a fashion and technology perfectly combined product, just a debut attracted the entire field.
Last month, Swarovski announced that it will work with MasterCard Credit Card and Technology Company Youvisit to provide consumers with a new VR shopping experience. I hope this initiative can attract more young people to buy their products. In the future, Swarovski hits the cross-border to more consumers, allowing Swarovski elements to apply to more products, passing the international fashion concept to more people.
Swarovski is unique in the artificial crystal field, and its unique charm and design make it grow in more than two hundred years. When Daniel Swarovski made the “Diamond Suitable for everyone”, no one can think of his influence on the future. Although Swarovski currently has some difficulties in the development process of brand development, such as the market promotion, brand repositioning, etc., I believe that through its unique core competitiveness and its family continue to advance, it will be more in the jewelry Large light color.