Joe Qi Di
Greater China continues to become a PUMA performance growth engine.
Local Time February 24, 2021, Germany’s sports brand PUMA announced the financial situation of the fourth quarter of FY201.
According to the financial report, the company has been promoted by the Asia-Pacific region, in particular Greater China, the company’s overall sales increased by 9.1%, reaching 1.52 billion euros (about 1.84 billion US dollars).
This headquartered company, in the quarterly interest tax, 63.3 million euros (about 77 million US dollars), rose 14.6% over the same period last year.
However, PUMA still issued a warning saying that the epidemic will continue to have a negative impact on the results of the last half of the year in 2021.
Previously, the PUMA was slowly affected. The net profit in the first quarter decreased by 61.6%, which resumed sales in the third quarter after a huge loss of up to 95.6 million euros (about $ 116.3 million) in the second quarter. Amount and gain growth.
In 2020, PUMA sales were 5.23 billion euros (about $ 6.36 billion), a decrease of 1.4 percentage points from 2019.
Pre-tax profit was 162.3 million euros (about $ 197.4 million), while the same period of the previous year was 417.6 million euros, which was 61.1%. Net profit has also fallen from the previous year to 78.9 million euros from the previous year (about $ 319.3 million) (about $ 95.9 million).
PUMA CEO Bjørn Gulden is sigh: “2020 is definitely the most difficult year.”
He said that the new crown epidemic will put PUMA in an unprecedented situation. “We feel that we have made efforts in this crisis, but also constantly solve the problem without hindering the mid-term development momentum.”
In the fourth quarter, sales in the Asia-Pacific region increased by 11.8%.
In November 2020, the company has worked with Japanese heavens to introduce a series of shoes from “Super Mario” to celebrate the birth of the 35th anniversary.
According to the integrated data of the Medical Consultation, during 2020 “Double 11” period, PUMA has the highest heat in the clothing shoe package commodities, and the e-commerce sales index is 83.2.
Under the case of PUMA sales in the second quarter, the Greater China has achieved anti-growth growth, and the sales volume rose by 15.6%.
However, although the Greater China has a strong performance, the sales of the Asia-Pacific region fell by 3.2% year-on-year.
In Europe, many countries have implemented Fengcheng measures since November 2020, but sales in EMEA (Europe, the Middle East and Africa) are not too big, achieving 9.8% growth. In 2020, the EMEA region also achieved 1.5% growth.
From the point of view, the sales of footwear and clothing fell by 3.1% and 1.5% respectively, and the sales of accessories rose by 3.5%.
In fiscal, PUMA wholesale business fell, but the face of consumer business (DTC) was raised, an increase of 6.4% to 1442.5 million euros, and the proportion of the overall business was raised from 25.4% to 27.2%.
Outside the business, there is still legal disputes in the hands of PUMA.
US Time February 23, 2021, Sportico reported that the US Olympic Committee recently made PUMA to court, the PUMA was suspected of infringement and suppressing the trademark of the US Olympic team, resulting in consumers to produce the respective roles of the Olympic Committee and PUMA Confusion, direct PUMA’s behavior is “declared”.
On March 24, 2020, the International Olympic Committee announced the day of the Tokyo Olympic Games, and PUMA registered the “Puma Tokyo 2021” trademark, and then submitted the “Puma Beijing 2022” and “PUMA PARIS 2024” trademark applications, but PUMA is not Olympic official sponsor, so these behaviors may violate the sponsors’ exclusive rights.
Outlook for 2021, Bisen Gulden predicted: “We do expect the negative impact of the epidemic to continue until the first half of this year, but it is expected to improve in the second half of the year. I firmly believe that for us 2021 Will be better than 2020. “