Once the Banni Road, Giordano’s children have already gotten up into adults …
Even the children who have already begun to buy trends in the TA.
“Crazy Stone”
There is no powerful Internet impact in the adolescent period after 80,90, and there is no flowering tidal culture throughout the ground, even H & M and ZARA are also subsequent shipping products.
Prior to this, it was a large number of unpacking brands of the country, and said the following names, see if you can evoke a bit drop in your depths:
Banni Road, Giordano, Jerevis, Baishlong …
In my memory, the enthusiasm of shopping in Benny Road and Giordin may only appear when there is a joint sales of joints today … It can be said that these high streets have been greatly affected by 20 20 years ago. There are now any overseas high street brands.
However, things that escape the reincarnation of destiny, this is the result of market selection. I have grown up “Banni Road” in the class, the children of the scenery grow up, they began to pursue a higher-level brand; overseas high street brands settled, people began to seek more design; the birth of a treasure is even more Let everyone have more cost-effective choices … Some scenery has fallen into a 10-year “trendy high street”, which is almost a group of disappears in a first-tier city overnight.
Not long ago, the Sub-branch of the Sub-Australian subsidiary declared bankruptcy, which seems to mean that this batch of thoroughly lonely. Although there is still a touch of feelings – their costumes are really a test of time ~
Sighs from Weibo netizens
So are they really disappear? Still still seeking a line of life silently? With a feeling of memories, take a look at the brands who pass through these children today. How is it today.
Jeans Jeanswest
Enter the Mainland Time:
1993
Features:
Known as “King of Jeans”, China’s “GAP”
Many people may not know that in fact, Zevis belongs to the Australian brand. It is established in 1972, Australia, in 1990, was acquired by China’s upstream suppliers, and opened the first store in the Mainland in Shanghai in 1993.
Zhenvis really actually in the middle of the 1990s and Millennium, it is almost blank before it is, it is almost blank, and youth and even young people are hard to find a fixed template. Zhen Weis just fills such vacancy, especially jeans, can be said to be the domestic “GAP” of that era.
Such a scenery continued until the end of the 21st century, from the sales of several tens of billion to a loss for a few years, it was a short period of time, until the national store closed over half last year.
A month ago, the Australian subsidiary officially announced to enter the bankruptcy liquidation procedure.
Survival status:
Goodbye, youth.
Baleno Baleno
the year 1995
Once “Asia, a brother”
Banni Road is very similar to the path of the Mainland market, and a brand initially born in Italy, the transfer of Macau, Hong Kong company, eventually settled in Guangzhou.
In the first-tier cities in the Mainland of 1996, a T-shirt sells 200 pieces or very “extravagant”, but Benny Road can still become a fashion brand that has become a stylish brand in all young people, which is also related to its star strategy.
In the most hot in Banni Road, the brand will be big in the endorsement. Please go to Liu Dehua, Zhang Manyu and Huang Xiaoming, and the most fire. Of course, for consumers.
In addition to Banni Road itself, Banni Road also cultivated many son brands. If you remember enough, it should be no stranger to them. Every brand is different, there is a street trend, and there is also a fresh girl:
S & K, I.p.zone, Bambini, EBASE, etc.
After the brilliant past, the Hong Kong parent company today has sold the business to the Shanghai subsidiary. Although the brand is still there, it is no longer the trend of the trend in us, and there is also a little strange to LOGO.
Maybe you don’t know, Benny Road also quietly operates online flagship store.
Different from the past.
Giordano Giordano
1992
High-end quality of adult children like
Say that Giordano is still a thorough local brand. It was established in Hong Kong in 1980. In 1992, he entered the mainland market in 1992. At that time, a white-collar man wearing a Giordano shirt has been known.
Unlike Banni Road, Giordan’s costumes do not have a new tide taste of young people, but pay more attention to the quality of the fabric. Over the past, he often listens to someone who is a piece of Giordan’s sweaters that you can wear it under the words, not to play jokes.
Densano in the Dingsheng period also spent a big hand and asked the star to endorse, or the Korean superstar of the speech fees at the time, there was no air in the air.
Gordano did not “die”, although it seems that the mainland market is smaller, but it has expanded enough business overseas overseas, and now it can rely on repurchase. If you go to Southeast Asia or the Middle East, maybe it will find that the Giordan slaves seem to have incredible vitality.
The mainland is no longer, survive overseas.
Fort Lion Dragon Bossini
After 1993
New, real wear, in line with young people
Don’t forgetting the Bao Lion Dragon is also a generation of trendy high streets in Hong Kong. The scenery is completely unspeakable. In contrast, its style is more cute, and it is more loved by young people.
“Desolation” of the Boshi Lion Dragon, in addition to the elimination of the market, the disputes of family business rumors are not originally. It is still difficult to continue the mainland’s business, but we have been difficult to see its store in a second-tier city, and occasionally can search online and cartoon IP cooperation online, and there is no big publicity, children’s clothing It is a plate that is better selling more than the adult.
Cooperation between Sanrio last year
Need of the year, the loss is also a huge pressure, in addition to the Base Camp in Hong Kong and Macao, it is still difficult to turn over.
Survival.
G2000
Workplace newcomer must
The G2000 is also born in Hong Kong in the 1980s. In the 1990s, the G2000 entered the Mainland market in the 1990s, named G2000, which is actually meant to generate 2000, Millennium generation. However, this is different from what we understand, and the G2000 is hoped to grow together with Millennium.
Unlike the few familiar brands mentioned earlier, G2000 you may have impressions, but not necessarily bought, because its positioning is very clear: workplace, there are many men’s shirts, men and women Suit suites, etc. suitable for garments in formal workplace. Once is also a street alley in the mainland, now it is only easy to see in the Southeast Asian business district.
With the transformation of the Mainland market, G2000 is also silently adapted, such as for e-commerce, you can find a lot of online flagship store promotion promotion in its official. The last big move is in 2018, please come to Han Dongjun as a spokesperson, so there is little news.
Playing with men’s light positions, silently cultivating.
Sena Semir
Foundation time:
year 1996
Strong financial resources, keep pace with the times
Finally, Sen Ma, the situation can be said to have a big difference with all the brands mentioned above, not only does not encounter the market hit, but the development is like the day.
In most 80, 90 years, the brand and other brands such as Senma and Banni are almost in the same period. However, different brands of Sino-foreign joint ventures and Hong Kong, Sen Ma is completely Zhejiang local enterprises, and therefore owns It is unique in the Mainland to adapt to changes in various environmental and policies.
Just when the majority of the same brand has been shattered, Sen Ma can also go to Jin Xiuxian, Li Zhongshuo, Yang Yang, Bai Yu, etc. in recent years. when.
Last year, Double eleven, Sen Ma set a result of 1.38 billion, and its children’s clothing brand Barabra also has more than 500 million records. The peers are asking, what do Sen Ma is doing?
In the changing changing in the market, Sen Ma has changed his position to the “national tide”, although many people do not buy, but its live marketing strategy, publicity means are catering to market demand. In September last year, Sen Ma also boarded the official schedule of Milan Fashion Week, although there were many “ridicule”, but there were several identified brands to have such strength.
During the Spring Festival, Senma Group also donated 10 million supplies for Wuhan epidemics, and has also become an example of many domestic fashion companies.
Ok, I can’t say anymore, as if I will say it, I will become “Sen Liu” …
Such as the day of the day, like a fire.
In today’s flowering market, we have rarely see half of the classmates who are in the same class’s clothes, but this is indeed a part of the memories, and the whole domestic clothing market. The traces left behind.
Speaking of this, I am sensitive to find that I like to use the “clothing market” to describe their situation when I mention these people who are being forgotten. – I only need to wear a market in the market. And, now, I prefer this more great concept with “Fashion Industries”, maybe this is also because more and more brands are increasing, everyone pursues the inevitable results of self-individuality.
This is a common problem facing China or overseas, and is also a survival of high street brands in mass production. Forever 21’s bankruptcy, Topshop overseas, Old Navy exits the Chinese market, etc. … It is inevitable that it is difficult to adapt to the environment and to meet the interest of consumers. This topic has exceeded fashion production itself.
It’s been a turn, no matter if you are 80, after 90 or 95, you must have a brand that I have not released my heart. Is it still found?
Text | Lingbo Li
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the year 1995