Recently, LEOs were accidentally seen in the two Japanese trend brand giants, and I don’t know how it feels a bit.
Yes, it is indeed accidental, in the era of the current amount of information, I still afraid to live the latest developments of each of my favorite brands, but now in the face of various brands, there is also a joint plan,
Everyone has changed from self-feeding to the feeding, fast food model
After that occasionally, the trend feed can be said to be normal.
Saying Mastermind Japan and the 19SS joint name of A Bathing APE®, you first show the elements and designs of the first time, it can be presented in this series, nothing more than the trend brand consistent logo logo, and of course this is also two giants. Reasons for a long-term disease –
Take BAPE, it is indeed a more rich in both. After all, in addition to the head and shark’s image, the camouflage has been playing. But MMJ may only have the image of the head, dark and expensive. Although the speech like “Will Will Fish and sells Logo” is endless, but these two advertisements are exaggerated, and the eye-class brands of eye-catching elements are still changing in the trend of the trend.
Why is the second life?
In line with the end of the 1990s, HIPHOP epidemic aesthetics, limited models have made products, plus the ICON models of both music trends, with
猿 人 彩
Shark head hood
BAPE can be described as two days in the early days of the millennium.
However, in its lack of excessive expansion and changes in the trend market and consumption culture, the operation of BAPE has emerged until 2009 and 2010, respectively, 2009 and 2010, a loss of 1.19 billion yen. Until 2011, A Bathing AP was finally returned by I. Trumbered $ 10.8 million, it is to know that tens of millions of dollars revenue can bring than previously BAPE, which sufficiently proves that the urgent situation of BAPE at the time.
Two years later with NIGO’s departure, the BAPE is completely easy to be the I.T fashion group led by Shen Jiawei. Although it is subsequently fled from commercial brand strategy, it is like adding a AAPE pricing secondary line to enter the young market, and the reflection of the water and soil is not met, and the quality of each case is better, plus rare radon is no longer The situation also makes numerous loyal fans don’t leave our original trend enlightenment.
However, it is undeniable that a few distant BAPEs have indeed survive, and only in the second year, they will turn to the group. With the rich market resources and sales channels, plus multi-product secondary line quickly captured more market share, from the small market that focused on the street trend, it was obviously rapidly improved in performance. It is developed to see the trace of this trend giant behen, whether Europe and America or Asia.
While NiGo left his own “child”, in 13 years MMJ is also announced by the main chapter of the intercourse, this is undoubtedly a smart initiative at the time – can be rushing to retreat when the brand is most brilliant.
It is important to say that Mastermind Japan can be said to be one of the pioneers of the high club before 13 years. In the consumption environment in the priority priority, MMJ has another way to play the concept of luxury street costumes, like Swarovski water drill logo, use pure cashmere (cashmere), silk and rare leather, all the coats, etc. The view of the street brand. As for why the brand was established in a Diablock, the official chapter I also admitted to some extent to be affected by the work in Yohji Yamamoto store.
Compared to the so-called boundary of the street and fashion, when MMJ appeared, both were still in parallel relationships, mutual interference. Of course, with the high quality of expensive materials and Japanese craftsmanship, pure hand-made MMJ products naturally also rose high, so the beginning of the brand, whether Japanese local or foreign countries are not worthy of design.
After the local exhibition will hit the wall, even if the Paris exhibition is still being criticized with the retailer, it is too high. However, compared to the price, this is determined to improve the quality to match the price, and to create a brand with the highest quality Japanese craft, make a better costume product than the luxury brand. It is this insistence that it has brought the first order for MMJ, which also allowed this brand from a few dead dead belly to twenty years.
However, although it is twenty years, the “DREAMING” series before the mastermind japan in 2013 prompted the numerous pretty pretty pamp to harvest, and only after the 2 quarters of the 2 quarters were returned to the form of the Black Comme des Garcons. With a series of joint plans, I have made “Borrowing Identity”, which also interprets the brand slogan of “Don’t Give Up your Dream Until you”.
Mastermind Japan 2013ss showcase held in Tokyo Fashion Week
Mastermind Japan × Adidas
Mastermind Japan × Fear Of God
And until 2017, MASTERMIND World, the resurrection of “name is not right, false” is correct, but this does not mean that Mastermind Japan disappears here, Mastermind World is a brand project that is entangled in the overseas market. And Mastermind Japan will insist on building a Japanese local limited product with top Japanese techniques and fabrics.
Now whether it is BAPE or Mastermind Japan, it has continuously planned to meet the young markets after the new year, and has a high exposure product structure, which has a short-lived trend memory of young consumers in a short trend memory of young consumers. . Now the BAPE store can also attract the attention of theft, and the joint name of MMJ can still be lined up, at least in the current, the opening of the second life is successful.
In the case of a distinct design language as the mainstream context, the “骷髅” and “猿 人” of the same generation of the trend is obviously not easily flooded by the popular wave, and continue to open the second life, why The way is continued, and the nets left in the trend of cultural long rivers have never disappeared.
This article is started from topmen men’s clothing net: