Foreword
There is such a saying in the jewelry industry in our country: “10 jewelry dealers, 8 Putian people”, “10 Putian stores, and 8 North High -opening”. Sea town.
At present, there are more than 20,000 North High dealers engaged in the gold jewelry industry across the country, with annual sales of more than 200 billion yuan, accounting for one -third of the total jewelry sales. 70 % of China’s top ten gold jewelry brand franchise stores are also controlled by Beigao.
01 strange people
The northern high -man who controls the “Golden Jewelry Empire” in China is so powerful that all the unexpected this is from one person. Who is this person?
Lao Xianfang
Essence
This person is thunderous in Putian, especially the jewelry industry in Beigao, and no one knows. He tried to relieve his fortune and help the crisis and help.
Let’s talk about the origin of the Putian jewelry industry.
Putian, facing the sea on three sides, facing the sea. The land is mainly saline -alkali and hills. There are few people and many people, and the lack of agricultural foundation. Coupled with the instability of fisheries, Putian people need to find more survival skills. Since ancient times, Putian people have adhered to the creed of “not iconic art”, and they must always master a skill and discuss life.
From the folk of Beigao Town, the gold and silver production tools and molds of the Ming and Qing Dynasties of the Ming and Qing dynasties in Shangzang can see that from the Ming Dynasty, there were people in Beigao who had engaged in gold and silver.
In 1902, the 15 -year -old Bei Gao Zhang Aham went to Hong Kong to discuss the craftsmanship of Jin Jiyu.
In 1926, the head of Beigao was born, and a boy was born, named Ye Xianfang (Xianfeng). He was smart since he was a child, and loved knowledge and craftsmanship.
After 1949, with the completion of the socialist transformation of my country’s opponent industry and capitalist industrial and commercial business, many old -fashioned shops together with gold and silver and molds were collected by state -owned state -owned, and the craftsmen were basically withered and deserted.
The process of publicization did not wear out Ye Xianfang’s enthusiasm for learning art. The barrenness and suffering of life prompted him to be more diligent, and even at the expense of the dowry of his wife and mother as a learning art.
Smart people learn everything, Ye Xianfang has studied sculpture, painting, gold and silver technology and other technologies. It is often used for treasures for creation. Old battery cores and old mirrors can be clever for clay sculpture art. He has painted lanterns, plasticized bodhisattvas, made up iron tripod, fishing iron sand, and refining steel.
During the large steel period in 1958, Ye Xianfang served as the head of the furnace at the Toutou Iron Factory. He watched the iron water rolling in the furnace.
The following year, he started to study the gold and silver technology. He is smart and can create a variety of bracelet models. In the early days, many gold and gold tools were from his own handsome hand, which can be called a generation of craftsmen.
After Yicheng, Ye Xianfang began to make a living. He picked up the pot, irrigated copper scoop, and hit the silver, and kept it all over Putian’s Lingchuan, Zhongmen, Dongzhuang, Jiangkou and other places.
In 1964, the “Four Qing Movement” spread throughout the country. He returned to the village to avoid disasters. During the Cultural Revolution, he rely on making quotes in the team. He also earned considerable scores and was repeatedly rated as advanced individuals.
Since 1965, Ye Xianfang, who stayed in the village, began to provide silver processing services for villagers in the villagers in the village. At the same time, several small apprentices in the poor family were successively brought.
In 1970, Ye Xianfang returned from the rivers and lakes, and took his apprentices to Guangdong all the way to Guangdong. They walked the streets and lanes, took the production, and charged folk silver crushed gold. They became the earliest 10,000 yuan households in the village.
Seeing that Ye Xianfang got money with silver and gold hair, the villagers who were afraid of worshiping him as a teacher. Ye Xianfang, who has always been in the hot sausage of the ancient road, did not refuse and taught each other. Also bring apprenticeships for free, especially apprentices who have difficulty families, not only do not collect tuition, but also have a disciplinary self -made self -made gold tool, and also given 300 yuan per person (equivalent to 30,000 yuan now) (equivalent to 30,000 yuan) Toll for money to go out.
After more than 10 years, Ye Xianfang brought out hundreds of apprentices. Ye Xianfang’s craftsmanship has been passed on between relatives and friends, and has become a housekeeping skill in almost the village. Due to the exquisite craftsmanship, the selflessness of the people, and the respectful Ye Fangfeng, everyone’s name has become an old fairy wind.
02 gold
The apprentices who got Ye Xianfang’s true biography and funded to go out one after another, penetrated all over the country, and the team continued to grow.
In the fission growth of this “bidding belt”, family relationships have become the most important relationship between the North High School. As more and more people have mastered golden skills, more Bei Gao people have begun to travel in business.
A small hammer, a iron pier, and a small Tianping said that the North High -ranking goldrs carried their homes and lived along the street. A team of the North High -ranking Golden Artists traveled throughout the country, swept the village to sweep the streets during the day, and rested at night. According to the market situation at the time, each village set up a processing point. Generally, it is not half a month. The processing points set up by the Bei Gao people in various places can use the gold and silver ornaments of the surrounding men, women, and children.
After thousands of hardships and tempering, the technical craftsmanship of the golden craftsmen has become increasingly exquisite and the processing styles are becoming more and more diverse. These “golden people” have become the founders of the Putian jewelry industry later.
In the mid -1980s, many goldrs had accumulated hundreds of thousands of wealth.
However, the issuance of finance will remain low -key. Once who comes the first bucket of gold, I can’t help but review it, and no one knows how much gold has been hit for himself and how many old ladies’ big golden teeth are said to be false. Leave.
At that time, the state implemented high control over gold and silver, and it was strictly forbidden to freely circulate in the market. Private trading gold is a “speculative” behavior.
Putian’s well -known merchants did not collect gold on the surface. They were only engaged in processing and playing the ball. Even so, they are still the targets of public security and industry and commerce. Public security seize people, and business and commerce confiscated things.
Because of his reputation too much, in 1980, the old fairy wind, as a leader, was detained for more than a month with “speculation”.
After being released, he returned home to buy and sell gold raw materials.
Even if the risks are huge, how can Putian North Gao people who are not afraid of the sky be willing to give up this rare opportunity to get rich. After all, this money is easy to make, and there is no need for money.
Over time and the increase of employees, the radius of the golden craftsman’s travel has gradually expanded until it is scattered throughout the country like dandelion. Wherever there is a market, the North Gao people go. From small villages in the south, to Lhasa in Tibet, to Yanbian Korean Autonomous Prefecture, and even the Benba State of Myanmar, the officer’s wife there was urgent need for gold service.
In the late 1980s, some of the developed and business -minded travelers began to have a fixed stronghold. After renting the facade on the street, they began to process various gold and silver processing business. Inadvertently, the husband and wife shop, brother shop, family store, and even family stores came out like mushrooms. For a while, the city was full of “golden shops”, and Bei Gao people ushered in the golden period of gold jewelry processing.
This is how many North Gao people have initially completed the original accumulation of capital.
03
With the improvement of domestic people’s living standards, it is no longer rare for men and women to wear one or two gold jewelry. Whose daughter is married, and if she doesn’t wear a set of hand -made gold earrings, gold bracelets, and gold necklaces, who old people will have a big birthday, if the children do not respect one or two gold jewelry, it will be very cold. At the same time, the per capita sales of gold in mainland China are only 0.16 grams, which is one -fifth of Taiwan. Market demand has spawned more and more high -ranking high -people to learn gold processing technology.
It is not satisfied with the high -ranking people in the streets, and they have come into contact with the source of wealth, the gold mine.
Soon their main businesses shifted from gold to gold transportation. The main path was from Chengde, Hebei Chengde, Shaanxi Tongguan and Shandong Zhaoyuan to Putian North Gao Town. Bei Gao people began to operate the underground trading market, turned to dangerous gold trading and long -distance trafficking, and talked about “dragging gold”.
Putian women have transformed stockings after another, helping the husband “drag gold” to achieve the real waist entanglement: go to the banknotes, and return to gold. Starting from the early trafficking poultry seedlings, the Putian people are geniuses who take the train and can always pass the level.
Ye’s Gao Wenbing grew up in dangerous transportation again and again. The bigger and bigger the business, the stockings are stretched. After the danger over again and again, Weng Wenbing accumulated a lot of experience. In the later period, he simply packed the money directly with travel, 50,000 at a time.
The other young people in Beigao are not willing to fall behind. They have averaged a few times a month to and from the gold mine. Although they are daring, they can be shipped to three or four hundred grams of gold every time. In addition to the digestion of the market within Beigao Town, it can also be resold to Zhejiang businessmen.
In the rigidity of a round of rounds of the country, many golden artists were caught in, and the fear of “speculating down the shot” was shrouded in the hearts of these men sitting on the train. However, even during the Ming and Qing Dynasties, the sea ban could not stop the Fujian people to go to Nanyang to do business. The policy ban never stopped Putian’s desire and pursuit of money.
Later, the policy was loosened, but the gold processing and retail business were still controlled by the People’s Bank of China systems in various places. At that time, most of the domestic gold processing enterprises had a small scale, old style design, and backward marketing.
Pure is a difficult point for making gold jewelry. In the past, the masters of Beigao used soil alchemy. Weng Wenbing studied hard and mixed the golden jewelry received from the nation into the accurate proportion of silver and pure sulfuric acid. The purity could reach 99.6%, which was the highest level of artificial purification at that time.
At the same time, some Putian people have started cooperation with banks with the gold processing technology they have mastered, but before 2002, this cooperation is limited to the processing level. Putian people with golden business qualifications are rare.
On October 30, 2002, China’s gold retail business began to open to individual operators. With the foundation of early cooperation, some Putian people with advanced ideas and strong funds contracted some gold shops in a logical manner, and quickly occupied the core channels and development opportunities of China’s gold jewelry terminal retail market. Today, Weng Wenbing mentioned in the previous article is already a super gold tycoon. His gold shops are distributed in Mainland China, Hong Kong, Macao and Taiwan, with dozens of self -employed stores and hundreds of franchise stores.
2004 old age
There is no gold and silver mine in the North High, but with the spirit of “nothing to be born”. help.
Lao Xianfeng usually saves money and is reluctant to spend a penny, but when he encounters family difficulties, he is very generous and the money is given to him. Many difficult families have asked him to help. There are contradictions and disputes in the village. He came to mediate from it and sometimes secretly posted money. Many people did not understand his behavior and the help of the old immortal Feng not only covered Beigao Town, but also spread all over the 30 towns and villages in Putian County. In particular, it is precious that the old fairy wind has been on the age and can still insist on doing good things.
Lao Xianfeng once donated 1 million yuan to Putian Education Foundation, which was used in Beigao Town to help the poverty and help the poor, prize and scholarships, etc., and promoted the development of local education.
In 2017, the Laoxianfang family raised more than 800,000 yuan in funds, and used his old house to rebuild the Putian Gold Jewelry Museum.
This is the first folk gold jewelry museum in the province. The main exhibits include old -fashioned photos, gold shop photos, golden shops, and the burden of the streets and lanes. The evolution of gold tools and the sharp changes of the entire industry reproduce the history of the North High School’s gold, leaving a valuable spiritual wealth for future generations.
Since ancient times, Putian people have adhered to the creed of “not iconic art”, and they must always master a skill and discuss life. Today, the golden technology of the Laoxianfang family has inherited the three generations, and it has developed it, and the business territory has continued to expand.
05 “Jewish”
“Fortune does not show your eyes”, it is the family training of Putian businessmen. Perhaps this is the truth of their older generation in the world.
Putian people do business and rarely recruit work. Generally, they are called relatives in my hometown. For example, in a family, someone is engaged in the gold industry. The cousin or cousin of the same family to follow the technology will not be regarded as an employee. In the contrary, it is not necessary to pay the training fee. On the contrary, relatives will promote their juniors to start a business after studying for one year. In other words, it is very easy for young people who want to engage in the gold industry to start a business because each young person who is new to this industry is very easy to master all production links and realize the operation of the entire industry chain.
Different from regional business gangs, it is formed by the gold industry: fellow villagers, people in the same area, relying on the network of local society to operate the same industries outside the country. It is difficult for outsiders to enter, so the gold jewelry industry always feels mysterious and unpredictable. Essence
There are only people in Putian in the world spoke Putian dialect. Putian people who have long been closed for a long time of self -ethnic groups also care about the evaluation of the Putian system. For the real Putian people, it is not important to lose faith or illegal outside or illegally. It is important that you cannot offend their own people, especially the family. Family ethics and regional identity surpass everything. Putian people attach great importance to the correlation of bloodlines than usual, and the emphasis on family and family interests can also be said to be supreme, almost the only correct “civil constitution” in the local area.
These cultural levels are not high, but they are famous for “dare to break through, dare to fight, diligence and filial piety”, and are now becoming the most indispensable force in China’s jewelry rivers and lakes. They are based on their families and relying on the connections of generations. According to their unique development logic, they weave jewelry stories with rich business characteristics, and also achieved the reputation of “Oriental Jews”.
06 store opening
Today, the Golden Jewelry Jewelry of Beigao is already a universal industry of tens of thousands of northern high -ranking people. The goldrs and jewelry dealers engaged in this industry have also expanded from several professional villages such as Tutou, Meilan, and Naishan to the whole In the town, the opening of the golden shop became the patent of the northern high school. Ten jewelry merchants, eight Putian people; ten Putian shops, eight north are open.
Opening a store has become the main means of occupying the market and gathering wealth in Putian Jewelry Merchants. With the accumulation of primitive capital in the early stage, the jewelry stores of the businessmen blossomed everywhere. At present, there are more than 20,000 stores related to Putian in nearly 60,000 jewelry retail terminal stores across the country. Especially the Milan Village in Beigao has been discussed by the whole people. The village of 2,000 households has more than 2,000 jewelry stores nationwide.
Putian people are rarely restricted by funds. If a person’s funds are insufficient, they often choose multi -person to open a store. This model of aggregating internal resource partnerships in the family, due to timely internal information communication and higher communication efficiency, at the same time, it can be quickly copied in product and business model, and the effect is more effective. The gold jewelry industry is a capital -intensive industry, but Putian people generally do not loan from banks. The most common is partnership with relatives or fellows. Putian has abundant folk funds and active financing. It is not difficult to financing hundreds of millions of financing within a day. After the funds are in place, quickly copy the business model and quickly gather new wealth.
07 Beigao
There are 300,000 Fujian people engaged in gold jewelry processing across the country, 80%of them are Putian’s North High School. Beigao Town, there are more than 400 jewelery companies and wholesale retailers, and more than 50,000 employees have become the focus of local economic development and characteristic pillar industries.
It is worth mentioning that the traditional characteristic product “Golden Jade inlaid” of North High Gold Jewelry Jewelry has always been in the leading position in the country.
At present, there are more than 20,000 manufacturers and distributors engaged in the gold jewelry industry across the country. Their retail marketing outlets are spread all over the country, towns and cities, and form a vast domestic and foreign market sales network. The annual sales of more than 200 billion yuan, accounting for one -third of the total sales of gold jewelry in the country, of which the retail sales of jewelry account for more than 60%of the country.
In Shenzhen and other traditional jewelry processing and manufacturing centers, Putian has occupied half of the mountains. In the most intensive Shenzhen Shuiba in the jewelry exhibition hall, 90%of the street shops are operated by Putian people. From gold, silver, to diamonds, gold inlaid jade, and colorful treasures, the categories are different.
08 brand
Beigao Township has emerged from the Golden Tower, Gatters, Dragon and Phoenix Jewelery, Liuxiufu, Liu Guifu, Huachang Jewelry, Love Jewelry, Golden Artists Family, Liuxi, Hong Kong Welfare, Famous Blessing, Qianchang, Nanyang, Nanyang, Nanyang, Nanyang, Nanyang, Nanyang, Nanyang, Nanyang, Nanyang, Nanyang, Nanyang Sanxi, Shuangjiafu, Zhou Xifu, Ka Diamond Family, Alice, Romani, Allan, Jin Jiali, Jin Zhifu, Zhou Baifa, Zhou Baifu, Zhou Zhifu, Hong Kong University, and old gold have excellent brands.
In recent years, the Gold and Silver Jewelry Industry of Putian City has successively won 4 “national names” signboards of “Chinese Jewelry and Jade Jewelry Featured Industrial Base”, “Hometown of Chinese Silver Jewelry”, and “Chinese Gold Jewelry Jewelry Towers”.
Because the jewelry industry is fashionable and classic. It is not a fast -selling product, it should not just face the wedding market and the aunt market, nor is it not just an investment preservation tool, but a symbol of taste and wealth.
The brand name and story telling is the general weakness of the Golden Man in the North High School. It always turns around in the words “Fu”, “Gold”, “Chang”, “Six”, “Send”, “Zhou” The name of a well -known brand.
Compared with European and Hong Kong jewelry brands, the Jewelry brand is too young. Since the birth of the Jewelry brand, in addition to the simple and rude pursuit of profits, it is running on the road of new, strange and fast design. There is no design center, but there is an information department that specializes in research on other brands, imitation and then pushing to the market. Some brands have collected all kinds of strange gems worldwide, purchased at low prices, promoted and sold at a sky -high price.
09 Doufu
Although the forces are increasingly huge and jewelry is bright, the businessmen in the north are a very low -key and mysterious group. In reality, they are also trying to “go to Putian to Hua”, trying to erase the regional label, and get closer to consumers.
However, in the Spring Festival, it was the annual arena and blind date of Putian people. These Putian people who were very low -key outside returned to their hometown without covering up. You can compare everything, nothing more than car, house, ticket, and mother -in -law.
They arranged the trailer business in advance, tens of thousands of times, and pulled their most proud cars back to Putian from all over the country, and the boss’s family took a plane back. Therefore, during the Spring Festival, there are many tens of millions of cars, and millions of cars can be seen everywhere.
As for the house, look at the mansion villas all over the villages and towns. I know who is more awesome. Not only higher, but also more luxurious.
When I returned to my hometown in the New Year, I drank a circle of tea, ate a birthday banquet, and communicated with this to do that, and found that I still made less money. So everyone was thinking: I want to be stronger than them! When it comes to faith, Putian people want to be more richer after they have money.
Compared with other places, the blind date of young people in the North High School is higher. Under the arrangement of the matchmaker, you can see more than a dozen girls in a week. See one in the morning and see one in the afternoon. The woman’s problem never abducts the corner: Where is the development? How many gold shops are opened? If the two parties look pleasing to the eye, the process of love is very short, they can get married quickly, and they are long and three months long.
As for colorful gifts, dowry. There are few million, and most of them are not sealed. The stores, equity, and villas are not proclaimed. Of course, of course, the most lack of gold jewelry, all are based on the pounds.
Conclusion
The rise of Putian jewelry dealers is behind ordinary people to get rich, but to a greater extent, the Chinese people realize the grassroots of the Chinese dream. They dare to fight and fight, smart and capable, and at the same time know how to borrow. Through the “biography” between relatives and relatives, the Putian Jewelery people really came out of a path of collective poverty alleviation and getting rich and eventually moving towards common prosperity. The hard exploration of this road is the perfect interpretation of the Chinese dream.
Between the wealthy and poor lines, we are rich first and then rich, and society is too peaceful.