Due to the impact of the epidemic on the retail industry, the sales revenue of the men’s clothing industry this year generally declined, and brand revenue such as Lilang, Hailan House, Jiu Mu, and Seven Wolfs fell across the board.
According to the company’s investigation data, there are currently 91,000 men’s clothing related companies in my country, of which Guangdong Province ranks first with more than 8,100 companies, and Henan and Jiangsu are ranked two or three. In 2019, there were 15,000 new registered companies in the industry, a year -on -year decrease of 9.4%. In the first half of this year, a total of 6128 were registered, a year -on -year decrease of 20.7%. In addition, 95%of the registered capital of men’s clothing related companies is less than 1 million.
Guangdong, Henan, and Jiangsu rank in the top three
Men’s clothing is second only to women’s clothing and is the second largest market in the Chinese clothing market. According to the company’s investigation data, as of September 2020, there were 91,000 enterprises related to “men’s clothing” across the country. From the perspective of geographical distribution, there are 8,193 ranks first in Guangdong Province. Henan and Jiangsu ranked two or three in 7,952 and 6207.
Judging from the development of enterprises in the past ten years, the company’s investigation data shows that the annual registration volume of men’s clothing related companies has grown year by year. Among them, 2018 is the year of the most registered volume in ten years. A total of 17,000 newly registered enterprises. The registration volume in 2019 has fallen, which is 15,000, a year -on -year decrease of 9.4%.
The registration volume in the first half of the year decreased by 20.7% year -on -year
According to the company’s investigation data, in the first half of this year, a total of 6128 men’s men’s companies related to men’s clothing, a year -on -year decrease of 20.7%. Among them, 2034 were added in the first quarter, and the second quarter rose to 4094. From January to August of this year, the number of registered companies related to men’s clothing in my country was 8,230, a year -on -year decrease of 18.7%.
From the perspective of the distribution of registered capital, the company’s investigation data shows that most of the registered capital of men’s clothing companies in my country is within 1 million, about 86,000, accounting for 95%of the total number of enterprises. There are 4,335 registered capitals between 1 million and 5 million. The number of companies with a registered capital of more than 5 million is the least, with only 532.
Chinese men’s clothing brands have begun. Under the background of continuous personalized consumption demand in the future, the dividend period of the original traditional men’s clothing brand will end, and unique brands will occupy the future Chinese clothing market. Under the influence of such a performance background and the influence of bumpy 2020, will men’s clothing become “easy to sell” in the second half of 2020?
Editor Wang Jinyu School against Li Shihui