The Coca -Cola that the little friends like will launch a new flavor of mass production type. Coca -Cola recently announced that it will launch a new flavor “Orange Vanilla Coke” (Orange Vanilla) and “Orange Vanilla Coke Zero Sugar” (Orange Vanilla Nugin) “in the United States. From February 25th, the United States will be launched in all, and we look forward to it together.
· This new flavored cola is packaged with orange elements to the classic red tank, which will launch a normal version and sugar -free zero version. Strictly speaking, this is the first new flavor developed in Coca -Cola for more than ten years. The new taste of Coca -Cola last time was 2007 -it re -released vanilla flavor cola, and this cola was launched for the first time in 2002. The new orange vanilla flavor Coca -Cola has been tested and released in Canada in 2018. The response is quite good. Therefore, the Coca -Cola headquarters decided to mass production.
· In fact, the diversified development of Coca -Cola products has begun since 2018. The main application of this strategy was Diet Coke. In January 2018, Jianyi Coca -Cola conducted a thorough brand upgrade: the tank body became thinner, and the color matching was more vivid, and the four new flavors of lime ginger, cherry, blood orange and mango were added. These four flavors were screened from more than 30 alternatives.
· The brand upgrade has largely promoted the sales of Jianyi Cola last year. According to its financial report in the third quarter and nine months of the first nine -month 2018, organic returns increased by 6%year -on -year, exceeding the expectations of US $ 8.17 billion in Wall Street. Cola’s sales increased in double -digit.
· Coca -Cola Global CEO James Quincey said to CNBC: “The design and new taste of the new bottle body gives young people to a large extent.”
· When the new orange vanilla cola has been introduced to the Chinese market, it has not yet been released. Looking forward to it first.