Judging the “insoles” sold by Lilac Garden and Quan Jian, they get the problem, rather than the price of light ratio. Whether they are virtual standards, the key depends on whether the product is compliant and whether it is authentic.
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▲ The picture shows an orthopedic insole involved. Weibo screenshot
At the end of 2018, the media’s public account “Dr. Lilac” issued a post to question Quan Jian, which caused a huge response. In the end, Quan Jian CEO Shu Yuhui was detained. However, recently, some web articles pointed out that although the price of Dingxiangyuan accusing Quanjian’s “bone positive” insole is sky -high, a “orthopedic insole” sold by Lilac Clinic of Lilac Garden is 1980 yuan, which is more than Quanjian insoles The price is nearly doubled; the Lilac Garden is also accused of attacking Quan Jian, which is a larger market for its own products. This also aroused a lot of attention.
The Dingxiangyuan Public Relations Department responded to the Beijing News that the “orthopedic insole” is not insole. It is a national first -class medical device. The relevant qualifications are complete. The products have been launched in the first half of 2018. The price contains the subsequent service fee of the product.
Quan Jian’s “Bone Positive Insole” and the “orthopedic insole” of the Lilac Garden all advertised orthopedic effects. The question comes: Should the two be equal to the same amount?
From the medical level, those named orthopedic insoles in the market are indeed based on their basis. Due to flat feet, inside and outside, and Achilles tendinitis, it can cause special gait, which will cause local joints and muscles to withstand different pressures. If the doctor uses the principle of biomechanics of the foot according to the patient’s personal condition, the angle and curve of the insole can indeed achieve the purpose of correction.
From this point of view, the value of orthopedic insoles lies in the personalized design of its condition. The professionalism of orthopedic surgery is very strong. If you customize the insole according to the individual size of the patient, you need to involve the knowledge of biomechanics. Complex demonstration and drawing must be performed.
From the existing reports, Quan Jian’s insoles are sold on the online shopping platform. They are batch production. It is difficult to talk about personalized design. It is difficult to play a role in scientific correction, and the elevation price is lost. What’s more, CCTV also exposed that Quanjian’s bone positive insole claims to treat cervical spondylosis, lumbar disc herniation and other diseases, and can cure heart disease under the axillary. These claims lack of basis and are suspected of false propaganda.
▲ Recently, some networks questioned Dingxiang Garden to sell high -priced insoles, attacking Quan Jian for “opening” for his own products. The Dingxiang Garden responded that the insole was actually a medical device, and the qualifications were complete.
Whether the “orthopedic insole” of the “orthopedic insole” of Lilac Garden is reasonable, and it must be looked at it in many ways. The key is to see if it is genuine and whether the product is qualified. If these are reasonable, no matter how high the pricing is, it is also the category of independent behaviors in the market. As long as it is a clear price, non -false publicity, etc., it is understandable.
The response of Yidingxiang Garden also contains the service fee of the product in its price. In other words, its service pricing involves this deep problem of doctors’ labor value identity. Its pricing must also be comprehensively evaluated depending on the quality and effect of medical services. If the insoles are compliant, but the service is not good at water and the effect is not good, the price is also unreasonable.
In the final analysis, the “insole” sold by Lilac Garden and Quan Jian will be attributed to the problem, and it is not appropriate to take it for granted because the price is high. Two points are worthy of emphasis: First, if there are problems such as false propaganda in the insoles sold by Lilac Garden, it should also be renamed. The practice of “seeing others grow sores and cannot see pus” is unreasonable; There is a problem with the orthopedic insole sold in the garden. As long as it is not false for Quan Jian’s report, the Quanjian Kenhuo insole cannot be washed whitewashed.
As for whether the Dingxiangyuan exposure is a non -non -correct market competition, all parties should take out real evidence and cannot fabricate them out of thin air. This is also a positive attitude towards the “high -priced insoles” and related allegations.
Text/Qiu Shi (Doctor) Editor Yang Linxin Zhongming School Division Fan Jinchun
Duty editor Wu Yanzu Flower and Timan