The well -known institution Strategy Analytics issued a report that officially announced the global smartphone shipments in the first quarter of 2022. The overall shipments were 314 million units, a significant decline of 11%last year.
The report shows that only Apple mobile phones still maintain a slight increase, and the remaining Android manufacturers have declined to varying degrees, and their performance is not optimistic.
Samsung ranked first with 7.45 million shipments, accounting for 23.8%of the market share, a decrease of 2.7%year -on -year;
Apple ranked second with 57 million shipments, accounting for 18.2%of the market share, an increase of 0.6%year -on -year;
Xiaomi ranked third with 39 million shipments, accounting for 12.4%of the market share, a year -on -year decrease of 19.6%;
OPPO ranked fourth with 29.8 million shipments, accounting for 9.5%of the market share, a year -on -year decrease of 29.2%;
Vivo ranked fifth with 25.4 million shipments, accounting for 8.1%of the market share, a year -on -year decrease of 31.2%.
Samsung and Apple brands have not changed much as a whole, and slight fluctuations are completely within the normal range. The former has stabilized the market with the Galaxy S22 series. Although the negative news has declined, it has significantly improved compared to last year’s S21 series. The latter benefits from the best -selling of the iPhone13 series models. It will drive the wave of old users and Android users worldwide. If it is not the overall growth rate of supply chain pressure, it will be larger, especially the contribution of Greater China makes Cook very satisfied.
The three brands of Xiaomi, OPPO, and vivo have fallen differently. The reason is nothing more than three factors: supply chain, competitiveness, and brand power. The best understanding of the supply chain and competitiveness. The lack of “core” in the semiconductor industry has been for more than a year, which indirectly affects the stocking of major manufacturers, and even promotes price growth. The price is more expensive. The user began to change jobs to Apple, and even the former Android user evaluated: Who can think that the iPhone has become “cost -effective” under the background of Android mobile phones!
As for the brand force, the only high -end brands that are currently recognized in the world are Apple, Samsung, and Huawei. Several other brands of influence is gradually growing, but there is still a certain gap between the head. Earlier, a survey of British users found that 80%of users believe that Apple and Samsung are high -end, 50%of users think that Xiaomi is high -end and 50%of users think OPPO is in the rise. stage.
In order to establish the high -end image of the brand, major brands have selected folding screen phones, such as Xiaomi MIX Fold, OPPO Find N, vivo X Fold, Honor Magic V, etc. It is hoped that through differentiated development of curve overtaking, it comes to compete with traditional high -end brands on another track. At present, at least the strategy of most brands is relatively successful, and the price line of 8,000 to 10,000 yuan is officially opened. It is hoped that in the future, it can increase the path of in -depth differentiated development and bring more room for choice to users.