A piece of furniture, initially born from the design, and then be selected by the buyer shop, and then accept the buyer to be certified, and finally one house in one house – this is perhaps a life experienced by most furniture. Unrelated to the price, it is also unrelated to the shape, which is a nomadic course belonging to them.
Casa Casa is founded in 2006 by Mr. Nelson, founder, is one of the earliest furniture buyers in China. In the case of an interview and shooting, Mr. Liang launched a relaxed chat with us on the sofa of the self.
As the surface, the furniture has produced several displacements in the physical space; but we want to say not only here. After all, it is displaced, except for the possible transportation cost, does not add additional important significance to the furniture.
It is a good source of nominal, and the temperament is the source of people, emotions and time. Buyers choose furniture, buyers choose furniture through the buyer shop – is a nomad, and begins to establish a relationship between furniture and people.
Green plants are also one of CASA Casa’s unique “furniture selection”. Many guests entered the store, in addition to buying furniture, there will be one or two favorite plants.
The Fork floor lamp is from the brand Diesel & Foscarini, designed by the designer team Diesel Creative Team in 2009, the rear Sticks screen from the brand EXTREMIS. The shiki sofa in front is designed from the brand Zanotta, designed by the designer Damian Williamson in 2019.
Today, this relationship is certainly not necessarily based on the face-to-face knowledge – watching a stool from the online platform, order, waiting for it. Unusually simple. The simplified process allows us to know this stool into the store across the store, and pick it up to our people who send it to us. Who is the details of it, what kind of choice of choice. But even if so, we can also pass a online shop style, typographic form, shooting samples, and determined whether this store is tasted with us, and there are some desires when they confirm the above points: if If you have a physical store, I want to see it.
Touching entities are always different from the illusions of the network cable, but this is also an aftermath in a sense. The furniture is originally sold, and the author can pass the space constructed in the furniture – after all, the effect of furniture is this – let the person can maximize the style of the style of shaping in a space, This is undoubtedly a more efficient communication between the line.
The modular furniture of the brand USM in the Casa Casa store, its flexible assembly method can be seen.
At this moment, the owner of the buyer shop became the main role of guiding the nomad, and the treasures of the treasures that were excavated from all over the world, they were short-lived in the store, completed the first nomad. After that, he will help find the ultimate place of these furniture and complete the second nomad.
The buyer shop may be more like a land harbor to the boat, just in the increasing age of the leather lease, began to be extravagant; but do not affect this point, big people are there.
Shanghai’s famous furniture buyer shop Casa Casa’s name of Nelson is one of them. In 2008, Casa Casa landed in Shanghai. Site selection is now very lively and extraordinary Anfu Road, but at the time of Nelson may be a trip. “Opening such a store in 2008, a bit gambling means, because there is no such thing in the market,” Casa Casa contacts the home design brand from all over the world, the price is in 2008 At that time, it was a high home product class. “I still remember, starting in 2008 I did 3500 plastic chair … so you understand, this is really like gambling.” Nelson said.
Nelson and we tell us the founding story of Casa Casa, the rear is his desk in the store.
“We will also sell the leather sand in the luxury route. Such a type of product is actually self-contained in the market: consumers look at this skin, he is actually a number of people who have to pay.” The transaction is reached, 80% The result was seen at this moment. Casa Casa is not lacking such a process, but Nelson is clear, as the guidelines of this nomad, what you have always adhered to.
He is standing in the space of Casa Casa. “I have a texture, a designed home. So I think, can guide the element of design thinking, what should I presented here?”
Let consumers see the design instead of the price, Nelson makes guided considerations in space display. “For,,,,, Light. But plastic is transparent, which will become very interesting. “The former is very good but there is limit, and it can collide with the latter, which is the design instead of stacking.
The idea is cooked, then, Nelson will guide the occurrence of several nomads.
If you have a person, you will not be born enough. The relationship between buyers and customers, also relying on communication, repeated understanding, can confirm the taste, generate “chemistry” and inspiration.
USM – a Swiss family company since 1885.
Its landmark USM Haller system is a synonym of modularity and eternal quality design.
“Generally speaking, before buying furniture, everyone does not have to think about what I like, and then I will know that my home is arranged. This is a very easy to understand; because people are watching a product When this product is put down under an environment. It follows some kind of discipline. “Nelson said.
Mater Society and Wang Jiazhao are one of the cases. Two years ago, the new family was still in the stage of handling, and they went to Anfu Road with excitement and uneasiness. There is no established product, nor does it want to frame your own ideas and hands and feet, and they pushed the gate of Casa Casa.
The work desk, side tables and lockers from the home are from the brand USM, and the left side is reversed is the pH chandelier from the brand Louis Poulsen.
Blue Mariposa Sofa is designed by the brand Vitra, designed by designer Edward Barber & Jay Osgerby. Adjusting the high NES TABLE in front of Vitra.
“We just want to see, probably how to design it. In fact, it was very confused at that time, as a decoration whitening, many things don’t know how to get it. I don’t even know what kind of hard work I like, What is popular in popularity … “Wang Jiazhen said with a smile. “But when we walk into the store, it is really like open eyes. When that time, I feel so good. At that time, I really didn’t look at one or two furniture. I actually went to see the style. I was looking for it. Location, make an attempt. “
PH chandelier in Casa Casa store
They and Nelson have also been an allegation. They went to the store, Nelson walked through the shoes and enthusiastically introduced the product. After the time, Madei South and Wang Jiayi knew that it was the boss – but no matter what to say, the results of the story have proved that their inspiration is explored, and there is a big found.
Brand Diesel & Foscarini’s Fork series luminaire, the picture above is the exhibition in the Casa Casa store, and the following picture is in the home of Madodacid South and Wang Jiazhen.
The home of Matersective South and Wang Jiayi, the design is not cumbersome, but it is simple and fun, some kind of single product jumped off. Vitra Nestable and USM Haller are bright yellow, lined with velvet sofa, heavy blue, walls on the wall, and the Dalu lights of the Artermide are distributed in a large and small circular disorder, chaos. “I also have seen so many, I suddenly thought that since we liked a home home, then the hard work was going to be pushed,”
USM’s flexible application has been well reflected in the home of Madodoo South and Wang Jiazhen.
Finally, they chose to brush the house, for interesting soft furniture as much as possible, give them a comfortable foothold for their nomads.
“After all, we feel that the family is alive, it will also change.” Mado South and Wang Jiazhen said, “Furniture can also follow the mood, change with life needs. If you put the center of gravity, this change can be very flexible.”
Verpan is the same as Verner Panton, is a representative of Danish design. It makes Denmark account for a place in the international focus on features, modernity and unique.
Of course, there are also buyers before planning the entire home, I can’t read a light in the middle – this means that the guidance of this kind of nomad must surround this single product.
Both pictures are from VP Globe chandeliers from Verpan, the left side of this at Casa Casa’s guest Siyi home, this note on the store of Casa Casa.
Nelson said: “Generally, in this case, I will follow the color of this single product, communicate and create a harmonious environment. After all, the first, this is the guests you like; but in addition, this is actually very It is easy to make mistakes. For example, guests look back, but sometimes I will forget that the status of the carpet is lining the sofa, it should be lined. It should not be grabbed, it should not be. “This is the discipline belonging to the carpet It is also the truth of Nelson to give buyers.
Siyi is the guest of the lamp in Casa Casa. At that time, the store was in the store, hung a few Verpan’s VP Globe chandelier, and the first look was amazing to her. Siyi quickly took a photo of a friend circle, and I didn’t forget to remember it. I don’t forget, I naturally be echo. With this lamp, it will become a result of natural.
She is an architect on the sofa that she only sits at the TV.
With a light, you have to create a space for it. Siyi searched a search, or touched the picture of the same brand. “I saw the brand’s picture, I think I will find a material similar to this stainless steel, with a table with a circular combination. Finally, I found it. Product. “She smiled and said. Casa Casa’s design consultant also provides a lot of suggestions for this decision of Siyi, which can be said that communication between the two sides is also crucial. So, now in VP Globe, it is placed in the Series 430 table and chairs, color restraint, and the line clean, and echoing in a homologous uniform style.
The table and chairs in the restaurant area are from the brand VERPAN, and the rear is a “wild” USM.
This is also a homage, or most of the brand that includes fashion can provide the clever approach – when you can’t think of something else, buy a set.
The overall light tone background, puts the beauty of Verpan out.
In 1969, the Italian architect Mario Bellini has designed a flat-packing floor lamp for FLOS, which is a layer of shiny stainless steel coat. After 50 years of advent, FLOS re-issued this iconic product.
But sometimes there is also a choice of guests, between different models of the same brand. Cyan and Bion of the Connais Toi Studio, in the face of two CHIARA in the face of FLOS, at first sight. For this space, the size of this landing Chiara is obviously too large. However, if the leaves of the leaves are still tightly hit their hearts.
In the indoor structure of Fang Zheng, Chiara is rounded in the round shape.
CYAN took the initiative to find Nelson ordered, they prefered to buy landing. The worker master handled the wall paint mild, and the feeling of Chiara metal is in home space. The lights with the flourish walls, dark orange sofas, the material and color of the three collisions simultaneously.
Chiara’s desk lamp version, on the left of the Casa Casa store, the right picture is on the table of the Connais Toi studio.
In fact, when Cyan and Bion saw Chiara and liked it, Zi Chiara was produced again after 50 years, and I don’t know if it is fate. Although this lamp allows them to wait for half a year, they are not too eager. CYAN has described “Connais TOI is a buyer who is a completely similar to the net red shop”. The wonderful thing is waiting. This idea that does not follow the wave seems to resonate with the idea of operating the Casa Casa.
After a sentence, then they did not resist the appeal of desktop version Chiara. After all, the best way to cure the difficulty chooses, is still all in.
Cyan works in the studio table
As a buyer shop, there is a special locker room in the Connais Toi studio.
Complete a furniture nomadic course, choose a good life, need excellent creation, excellent leading, temperament, a truth, is also a matter of Tiantians and things. But occasionally, nomads may also have some unexpected interception – after all, Nelson admits to us that when there is product declaration or only the last one, he often has the idea of selling. “It’s really not reluctant, unless you have a special understanding, special appreciation people …” He smiled and said. Perhaps finding the furniture in the nomads, it is also the nomadic process of the homesses of the homes of Casa Casa. It is a very poetic thing.
At the scene of the Casa Casa window, the lush green branches on Anfu Road played a summer concert in the store in the store.
Thanks to Mr. Casa Casa, Mr. Liang, in-store design consultant team
And the southern and Wang Jiazhen, Siyi couple and CONNAIS TOI studios
Photography: Each article
Interview, Editor: PIIPER
Room room, visual visual: Coconut, LL