On July 26,

2019/20 Autumn/Winter China Textile Fabric Fashion Trend Proposal Meeting

Initiate. The event is hosted by China National Textile and Apparel Council and Shenzhen Longhua District People’s Government, jointly organized by China Textile Information Center, China Garment Association, National Textile Product Development Center, and Dalang Fashion Town Construction Leading Group Office, bringing together China Textile Fabric Fashion Trend Research and Release Alliance (hereinafter referred to as Trend Alliance) enterprises and well-known clothing brands, famous fashion trend experts, etc., crowdfunding fashion wisdom, crowd-creating fashion trends, and working together to look forward

2019/20 China textile fabric fashion trend points

, to establish the general direction, popular colors, styles, fabrics and sub-category trend characteristics of textile fabric trends for autumn/winter 2019/20.

As one of the series of design summit activities held in Shenzhen Dalang Fashion Town on July 26~28, this proposal meeting effectively echoes the “2018 China Textile Innovation Annual Conference – Design Summit” (referred to as the Design Summit)

“New Era, New Trend, New Design”

theme, showing the professional fashion leadership of Chinese popular fabrics from the perspective of fashion trend research.

Li Binhong, director of the National Textile Product Development Center, Xian Xinmin, vice chairman of the CPPCC of Longhua District, Shenzhen, executive deputy head of the Leading Group for the Construction of Dalang Fashion Town, Qi Mei, vice president of China Fashion Color Association and director of the fashion trend department of China Textile Information Center, and Cao Yuxin, deputy director of the Office of the Leading Group for the Construction of Dalang Fashion Town, attended the proposal meeting.

As the representative of the host of the event,

Xian Xinmin

Held in Da Lang Fashion Town, it can not only be based on Da Lang’s deep industrial accumulation and strong creative atmosphere, but also lead more corporate forces, creative talents, consumer demand, etc. to gather in Da Lang, meet the development needs of regional industrial clusters represented by Da Lang, promote the innovation and development of the textile and garment industry, and help enhance the cultural confidence and international discourse power of Chinese fashion.

Trend points point to direction

In a fast-paced proposal process,

Jiang Rui, a trend researcher at the Fashion Trend Research Department of China Textile Information Center

Firstly, from the dimensions of lifestyle, color, fabric texture and function, the fashion trend of Chinese textile fabrics for autumn and winter 2019/20 is systematically prospected, combined with the design characteristics of the world’s major runways and the analysis of the current global fashion trends, and the trend content with “boundless” as the core concept is pointed out. “Whether it is the change of style and the regeneration of reshaping style, it is people-oriented, focusing on the change of people’s hearts, rather than imposing the so-called style and fashion on consumers.” The clear trend analysis points out the future direction of fashion development, and also paves the way for the proposal to be classified from the three dimensions of fashion women’s wear, business men’s wear, and sports and leisure, and further push the trend proposal for autumn/winter 2019/20 to the climax of the collision of creative thinking and production practice.

Women’s fashion is more than just coquettish

The guests who participated in the fashion women’s textile fabric trend proposal came from 3 clothing brands with considerable market influence, namely:

Fanghua Liu, General Manager and Project Director of Style-vision Asia and Guest Lecturer at the School of Fashion and Art, Donghua University, Hu Qi, Design Director of Koradior, and Fang Ying, Creative Director of Fang Ying Design Studio

。 Liu Fanghua pointed out that the key points of women’s clothing trends and fabrics for autumn/winter 2019/20 include, boy styling, mix and match style, soft silhouettes, sports city, among which “oversized design” may become a characteristic logo. Hu Qi pointed out according to the experience of serving consumers for many years, thinness and youthfulness are the ultimate fundamental needs of every customer, and the comfort of the fabric is the first priority, followed by the value and sense of quality. Fang Ying said that at present, we are in a lifestyle consumption era, each brand in the face of hedonism, human relations, information age and other consumer needs, will pay attention to their own personalized target group positioning, corresponding fabric trends are also subdivided, regardless of color, style and other characteristics, enterprises research their own target consumer groups is very important.

There are 5 trend alliance companies that propose the fashion trend of women’s textile fabrics for autumn/winter 2019/20.

river

Fu Aifen, director of the product research and development center of Sudan Wool Textile Co., Ltd

The 2019/20 women’s worsted fabrics are divided into three squares: “niche extreme”, “focused on sports”, and “fashionable and young”.

Tong Jiaqi, designer of Haining Tianyi Textile Co., Ltd

The proposal revolves around the jacquard fabric that is often used in women’s wear.

Cheng Yuyan, marketing manager of Guangdong Jianye Textile Group Co., Ltd

From the perspective of sales, focusing on the main line of “fast fashion, integrating culture”, three trend themes of “bodybuilding life, natural aesthetics and multi-dimensional elements” were shared.

Wang Weiting, sales manager of Zhejiang Red, Green and Blue Textile Printing and Dyeing Co., Ltd

Combined with the research and development, production and promotion practice of digital printing fabrics, five trend directions are pointed out, each of which creates different popular effects.

Qiu Xuyan, R&D manager of Zhejiang Sande Textile and Apparel Co., Ltd

Introducing the interpretation of wool knitted fabrics on fashion trends.

Zhao Huizhou, chief designer of EACHWAY Fashion Group

The discussion content of this session is summarized, focusing on fashion women’s clothing, and sorting out the fashion trends of women’s clothing fabrics for autumn/winter 2019/20 that have been continuously developed “without boundaries” in everyone’s eyes. First of all, reorganization and regeneration are the core, and creative classicization should be the mainstream trend in the future; Secondly, iterative emotionalization, such as consumption-centered emotionalization, it is easy to highlight their own style; Third, sustainable systems, focusing on environmental protection and health. She emphasizes that there must be the individuality of the product, “without personality, there is no self.” ”

Men

Uncover business opportunities

For business menswear textile fabric trends,

Zeng Fengfei, Design Director of Xiamen Fengfei Garment Design Co., Ltd., Zhu Wen, Creative Director of Fashion Trend Department of China Textile Information Center, and Wu Xuekai, General Manager and Design Director of Shanghai Biaoding Garment Co., Ltd

Each expressed its views. “I think the fashion trend system is relatively independent, an overview of traditional Chinese culture and a reshaping of classic elements, which is also the subject of my research for autumn/winter 2019/20.” Zeng Fengfei said. Zhu Wen pointed out that paying attention to fashion trends, we should also pay attention to the intake of popular elements, the screening and application of wine red and pastel colors, in addition to the clever matching of print patterns, and the mixing and matching of color patterns can also stimulate a different kind of innovative perception. Wu Xuekai pointed out that the product design and listing cycle of clothing brands is getting shorter and shorter, and the research and development cycle of fabric companies is longer, and the extra time cycle is used in the optimization and development of textile fabrics such as yarns, materials, production, patterns, functions, and technology, which is a gratifying change in China’s textile and garment industry, “We no longer follow the trend, but begin to cultivate our own DNA.” He stressed that regardless of clothing styles or fabric products, it is more important to learn to express and show yourself more sincerely, and to create a stronger competitiveness of China’s future textile and garment industry with a serious attitude.

Among the trend alliance companies proposed in this link,

Shandong Ruyi Woolen Garment Group Co., Ltd

Li Feng, Director of the Fabric Development Department

said that alone, not confused and angry, these are the three consumption levels of the entire men’s wear market.

Ding Jihui, product design supervisor of Lufeng Weaving and Dyeing Co., Ltd

From the perspective of iron-free printing and dyeing fabrics, the color, pattern, texture, process and other characteristics of the 2019/20 autumn/winter men’s wear fabric were introduced.

Sun Yanliu, fabric designer of the design and development department of Lutai Textile Co., Ltd

From the perspective of energy-saving and environmentally friendly multifunctional shirt fabrics, the content of the latest fashion trends of men’s yarn-dyed fabrics in the future autumn is analyzed in detail.

Liu Yong, artistic director of Shenzhen Yonghui Fashion Commodity Management Consulting Co., Ltd

The stage summary of the various proposals was presented together, and he asked the question: “What do we make fabrics for?” Will the future fabric trends be determined by clothing designers, or will consumers be driven? It is recommended that the trend proposals of textile fabric companies be coordinated with the fashion style of clothing, “For fabric manufacturers, the correspondence of clothing styles should be considered at the beginning of research and development. In response to the phenomenon that similar products of different companies have different characteristics, Liu Yong expressed his agreement and support: “How to form differentiation in products, let designers remember your products, how to combine the product differentiation of fabrics with the differentiation of clothing brands, this is inseparable from the forging of brand connotation and cultural concepts by enterprises.” ”

Sports and leisure is unique

In the trend proposal section of sports and leisure wear textile fabrics,

Tian Youru, director of the garment material technology center of the garment product center of 361 degrees (China) Co., Ltd., Liu Rui, manager of the apparel R&D department of Beijing Li Ning Sporting Goods Co., Ltd., and Xu Weidong, founder of the extreme clothing brand

They all shared their views on the fashion trends of sports and leisure fabrics for autumn/winter 2019/20. Tian Youru said that from the investment of sports brands in research and development, it can be seen that the brand is also paying attention to environmental protection, intelligent technology, and the combination of fashion and sports. Liu Rui pointed out that when it comes to sports and leisure, some elements should be extracted from men’s wear and women’s clothing to be used in the development of textile fabrics, “even a color highlight will change the appearance effect of the overall material.” Xu Weidong pointed out that sports and leisure have become very important, the demand for fashion is very strong, and the problems of sports brands have also emerged, such as the inability to find the corresponding size and color products, the demand for mass customization of the name of the corporate culture, sportswear is not comfortable enough and there is no fit, etc., and these are also opportunities in the field of sports and leisure textile fabrics.

Among the trend alliance enterprises participating in this link,

Kong Cong, director of the development department of Shandong Lianrun New Material Technology Co., Ltd

Combined with the latest technology and innovative products of new textile material yarn, the fashion trend of sports and leisure fabrics for autumn/winter 2019/20 is systematically foreseen, and the consumer demand classification standard is expounded on the classification criteria of top, elite and entry-level. whereas

Zhao Heng, head of the R&D section of the R&D center of Wuxi Hana Textile Technology Co., Ltd

The fashion trend analysis is divided into three product series: high-end sports, urban sports and professional sports to present the fashion trend of future sports and leisure fabrics.

Zhang Jie, director of commodity planning of Jiangyin Hengliang Textile Co., Ltd

For the characteristics of knitted denim fabrics, the concept of “borderless” for autumn/winter 2019/20 is explained together with various clothing styles.

Qi Jing, sales manager of Suzhou Olive Branch Textile Co., Ltd

The concept of “Borderless” is combined with the latest technological processes and innovative products for knitted cold clothing fabrics to explain future trends.

In Xu Weidong’s stage series summary, he pointed out that for sports and leisure, we should pay attention to functions and social trends, such as environmental protection is the current trend, and on the basis of function, fashion experience has also become very important, because consumer groups have begun to become “cross-border”, the demand for clothing is no longer limited to one category, but diverse needs may be concentrated in one type of clothing, in the development of sports leisure fabrics should pay attention to “cross-border thinking”.

The essence of Chinese fashion is distilled into charm

Ornella Bignami, Creative Director of Elementi Moda s.r.l and former Chairman of the International Color Council

and

Li Binhong, director of the National Textile Product Development Center

The proposal meeting systematically summarized all the proposal results, comprehensively forwarded the fashion trend from an international perspective, combined with the development characteristics of China’s textile industry, clarified the characteristics of China’s textile fabric fashion trend in autumn/winter 2019/20, and pointed out the fashion direction for the future development of the textile and apparel field.

Ornella Bignami said that the proposal content of the Fall/Winter 2019/20 China Textile Fabric Fashion Trend Proposal Conference is very professional and very consistent with the fashion trends she is concerned about. Li Binhong concluded that at present, we must work together to promote the design pre-design to research and development of the textile and garment industry, from fiber, yarn to fabric, clothing brand, so that the upstream of the industry and the terminal of the industry jointly find, discover, and shape the genes of Chinese fashion brands, “Today’s proposal meeting is to let textile companies better understand design needs, let clothing brands better understand fabric trends, and let the gradually growing clothing industry also have its own brand genes.” Crowdfunding fashion wisdom, crowd-creating fashion trends, and speaking out for fashion China. ”

Product Recommendation: Knitted jacquard fabric for men’s wear