For a long time, it can be said that the bottom underwear is not exposed, which is the conventional way of dressing. On the one hand, in the eyes of the older generation of consumers, underwear is a more private item, and it is unseemly to expose it; On the other hand, the previous underwear was a bit outdated in design, and the clothes worn outside could not present a harmonious wearing effect in style.
But in recent years, underwear seems to be unwilling to be imprisoned by this stereotype, and has begun to break into fashion weeks to show its alternative fashion. At last year’s Shanghai Fashion Week, the trendy underwear allowed consumers to witness the new look of underwear. In many of Prada’s collections, the figure of underwear under the base frequently appears, some are full of cold industrial style, and some highlight the artistic sense brought by the complex pattern, interpreting the charm of the new generation of underwear.
(Prada Spring/Summer 2021 collection)
All indications represent that the statement that underwear should not be exposed will be corrected, and underwear will evolve from a simple underwear item to one of the fashion items.
In the latest non-marking cotton underwear launched in the cotton era, we also see the impact of fashion demand. The underwear uses the unique technology of the cotton era, so that the high-content cotton can also carry the free cutting process, so that the underwear can be “traceless”, and at the same time give the underwear a more comfortable wearing experience. And in the design and tailoring of pants, the cotton era has done the treatment of the crotch, which greatly reduces the sense of restraint, so that fashion is not bound by underwear, and dressing is more comfortable.
Unlike traditional underwear, its neckline, cuffs and hem are naturally cut, without the figure of needlework and thread, it is more snug on the body, and it also adds a touch of luxury to the entire underwear.
In terms of fabrics, the non-marking cotton underwear inherits the cotton concept that the brand has always adhered to, using 100 high-count long-staple cotton, allowing consumers to experience the underwear that is compatible with fashion requirements, while also feeling the skin-friendly fun brought by natural fabrics. High-count long-staple cotton also has a light and thin characteristic, which gives non-marking cotton underwear a unique lightness. Therefore, the underwear does not have the burden of bloated underwear brought by traditional underwear, and even in the cold winter, it can easily create a light street dress.
Not only that, the fabric has a certain elasticity, can accommodate different body shapes, even slightly fat consumers can achieve comfortable dressing, without fear of body anxiety.
In addition, non-marking cotton underwear can also be used as “skin clothing”, and the popular plain color scheme makes it more fashionable, even if it is worn outside, it will not feel strange.
From the new underwear of the cotton era, we can see the care of the cotton era in clothing. It not only retains the skin-friendly nature of cotton, but also cultivates the technology and develops a unique free-cut process to create more comfortable and fashionable underwear, and further promotes the fashion of underwear.