The price is stable and the quality is better
The Spring Festival is approaching, and the urban and rural markets in Zalantun City, Hulunbuir City, Inner Mongolia Autonomous Region have a strong taste of the year. The picture shows citizens shopping for candy at Zalantun City Walking Street. Photo by Han Yingqun
On January 21, consumers purchased New Year goods in the RT-Mart hypermarket area on Huaihai Road, Huaibei City, Anhui Province. Photo by Zhou Fangling
The Spring Festival is approaching, the consumption of New Year goods is booming, and people are preparing for the Spring Festival. More abundant, customized and refined quality products are more favored, and the online “New Year Festival” is in full swing… The reporter recently visited major supermarkets and found that this year’s New Year consumer market is more lively and “fresh”.
There is no price increase in the New Year, so you can buy with peace of mind
In the Sun Palace store of Beijing Hualian Life Supermarket, the cheerful New Year songs are in the ears, which sets off the shopping atmosphere full of New Year’s flavor. The child sitting in the stroller holds a bag full of sugar oranges, helping his mother pick it out in a similar way; Young couple holding hands to pick vegetables and discuss what to have for dinner; “Peanuts buy one get one free”, “red strawberries low price promotion”, “fresh vegetables to see”, supermarket staff enthusiastically promoted…
“There are many people who come to buy vegetables and meat these days, and fruits such as strawberries and sugar oranges are also selling very well.” While busy sorting vegetables, the supermarket staff told reporters, “The New Year is less than a week away, and every household has to prepare New Year goods.” ”
At the gift counter on the side, Mr. Gao is choosing a New Year gift for his family under the suggestion of the staff. “This grilled chicken is also delicious, it can hold two.” Mr. Gao told reporters that he planned to stay in Beijing for the New Year this year and buy some New Year gifts to send home.
Yams, potatoes, tomatoes, Chinese cabbage… Grandma Zhao and Grandma Gao, who live nearby, have a full shopping cart. “On weekends, our old sisters make an appointment to go out and buy some New Year goods by the way.” Grandma Zhao said, “Yams and potatoes can be kept for a long time, so I bought more, and the price is not expensive, and potatoes are less than 1 yuan a pound.” ”
Looking at the prices of supermarkets, they are generally stable and have not changed significantly from weekdays. “In the past, when the New Year was approaching, prices jumped a little. But I feel that this year’s vegetable price meat price has not increased much, especially pork prices. Grandma Zhao said, “The price of pork rose prominently before the Spring Festival last year, and the most expensive time was more than 40 yuan a catty, and now it is about 20 yuan.” Ms. Li, who often comes to the supermarket to buy vegetables, told reporters that the price of some dishes has even dropped by half recently, from about 10 yuan to five or six yuan, especially cabbage, yellow cabbage and so on.
Prices of agricultural products nationwide were generally stable a few years ago. Tang Ke, director of the Department of Market and Information Technology of the Ministry of Agriculture and Rural Affairs, said that a large number of fruits such as citrus have recently been on the market, apples, pears and other fruits have abundant stocks, the fruit market has sufficient total volume, many varieties, and relatively stable prices. In terms of meat prices, pig prices in 2021 fell from 35.8 yuan per kilogram in January to 17.59 yuan in December. In terms of vegetables, the current national vegetable field area is about 80 million mu, an increase of more than 2 million mu year-on-year, and it is expected that the total supply of vegetables in the next three months will be 170 million tons, an increase of 3.5 million tons year-on-year, plus winter storage vegetables, which can provide about 3 kilograms of vegetables per person per day.
According to the monitoring of the Ministry of Commerce, at present, the overall supply of daily necessities in various places is sufficient, the prices are generally stable, traditional New Year goods, high-quality fresh food, seasonal clothing, smart home appliances, flowers and green plants and other commodities are selling strongly, time-honored restaurants and specialty restaurants are popular, skiing, skating and other ice and snow consumption is full of heat, and the consumer market has started steadily.
The online “New Year Festival” category has many new experiences
The online New Year consumer market is as lively as offline. Recently, the Ministry of Commerce and relevant departments jointly guided the holding of the “2022 Online New Year Festival” for nearly a month, and major e-commerce platforms will not close during the Spring Festival, and according to the characteristics of holiday consumption, launch more green, smart and high-quality goods, as well as catering packages, customized Chinese New Year’s Eve meals, etc.
“Origin purchase”, “fresh products” and “customized gifts” have become the keywords of New Year goods consumption. Open the Hema APP, “buy New Year goods in the place of origin, free home delivery of the national New Year” and “buy fresh for the New Year” and other promotional slogans come into view, and paying more attention to quality and refined, customized products are the consumption preferences of many consumers at present. “In the past two days, I have bought Sichuan oranges, strawberries from Dandong, Liaoning, and lamb meat from Inner Mongolia in Hema these two days. It’s so refreshing that people in Beijing can sit on the world’s food. Li Hejia, who plans to “celebrate the New Year in place” this year, told reporters, “On Chinese New Year’s Eve day, I plan to call the little sisters to come to my house to celebrate the New Year and make something delicious. ”
Not limited to “clothing and food” in the traditional sense, smart home, beauty, 3C digital, national products, flowers, etc. are also included in the New Year goods purchase list, and there are more types in the “basket” of New Year consumption. According to the list released by Pinduoduo, combining the three data dimensions of ordering, searching and sharing, Xu Fuji snack gift box, Moutai series wine, Chilean cherries, apple family products and SK-II skin care products have become the five most popular products since the platform opened the New Year Festival. During the New Year Festival, Pinduoduo also opened the first season of the “Duoduo New National Trend”, and domestic New Year products such as the “cooking assistant” Midea air fryer, Galanz intelligent microwave oven and “washing artifact” Libai laundry condensate, “Light of Domestic Goods” Yuze repair mask, Hongxing Erke casual board shoes, and “Versatile New Year Gift” Junlebao pure milk entered the best-selling list.
The staff of Hema Shanghai Caojiadu store told reporters that since January, the number of consumers who choose green potted plants on the spot in the store’s “Hema Garden” display area has increased a lot. Among the hot-selling flowers, single, 3, 6, 8, 10 and 12 Phalaenopsis gift boxes range from 49.9 yuan to 788 yuan. “Roses, silver willows, peonies, large-flowered Whelan, etc., are all suitable for placing at home during the New Year.” Ms. Zhang, who is choosing flowers in the store, said, “Like these silver willow barrels, you can keep them for a whole year, and when you buy vegetables these days, you can pick a few at hand and take them home.” The reporter learned that Phalaenopsis occupies the “C position” of flower sales at present, with the maturity of the base order planting and sales model year by year, the past market is often thousands of yuan of multi-color Phalaenopsis orchids, this year the price is expected to drop by more than 30%, lily, aumei, large flower Whelan and other “main forces”, the price has also dropped by two to four percent year-on-year.
The concept of New Year goods is also quietly changing. In order to reach more young consumers in the booming new consumer market, many brands have turned their attention to hobby e-commerce and created new scenarios for New Year sales with content. According to the latest data from Douyin e-commerce, the Douyin New Year Festival, which has just come to an end, has a total of 31.71 million hours of live broadcasts, a cumulative number of 42.4 billion viewers in the live broadcast room, and 158 live broadcast rooms with a single turnover of more than 10 million yuan. Among the hot-selling goods, there are many cross-category New Year brands such as 3C digital and smart home, and Xiaomi is one of them. Chen Munan, general manager of the live broadcast department of the e-commerce department of Xiaomi Group China, said: “From the perspective of young people, the concept of New Year goods is no longer eating and drinking, but a happy experience. ”
“In the past, I thought that although it was convenient to buy things online during the New Year, there was no atmosphere, but this year, all major platforms have labeled ‘New Year Festival’, and opening a shopping APP casually is a promotion and activity, which is very prosperous and has a strong taste of the New Year.” Li Hejia said that some platforms have also introduced novel products such as salute barrel potato chips, which have become the “atmosphere group responsibility” for the New Year, bringing high traffic social discussion to New Year goods.
Stable production and supply, to ensure the timeliness of express delivery
Consumption is hot, how to achieve stable production and supply online and offline, and deliver New Year goods in a timely manner?
In terms of ensuring the timeliness of express delivery, the reporter learned that ZTO, Yunda and Jitu, as special express partners during the Spring Festival of Pinduoduo, will provide consumers with uninterrupted commodity and logistics services. During the period, if the parcels carried by these three express companies have “false tracks” and “timeliness after collection” trigger the payment of consumers, the relevant costs will be borne by the express company. This move is expected to enhance the Spring Festival consumer experience. “During the Spring Festival, we will improve the efficiency of the use of various resources to ensure the orderly supply of annual goods.” The relevant person in charge of the Pinduoduo multi-year goods festival said.
The relevant person in charge of Jingdong also said that during the Spring Festival, Jingdong will escort consumers’ Spring Festival consumption experience with rich goods, uninterrupted logistics and reliable technology. “2022 is the tenth consecutive year of JD.com’s ‘Spring Festival Delivery’, and the product and emotional transmission established through the ‘New Year Goods Spring Festival’ will allow every consumer to spend the New Year with peace of mind no matter where they are.”
In terms of ensuring the supply and price of agricultural products, Tang Ke said that in all aspects, during this year’s Spring Festival, the Winter Olympics and Winter Paralympics, the total supply of meat, eggs, milk, fruits, vegetables and fish is sufficient, which can fully meet the consumption needs of urban and rural residents.
Tang Ke introduced that in the next stage, it is necessary to continue to stabilize production, and do a good job in winter and spring vegetable production in key areas such as the “southern vegetable and northern transportation” base, the northern facility vegetable provinces, large and medium-sized cities, continue to grasp livestock and poultry aquaculture, and continuously improve the market supply capacity of “vegetable basket” products; Smooth circulation, actively coordinate production areas and sales areas to build a “point-to-point” docking relationship to ensure that “vegetable basket” products can be produced, transported and supplied; At the same time, we should pay close attention to emergency response, pay close attention to special periods such as major festivals, major events and extreme weather such as rain, snow and freezing, and strengthen production scheduling and market dynamic monitoring and early warning.
“The Spring Festival is a traditional festival in China and a peak season for residents.” “The Ministry of Commerce will coordinate the prevention and control of the epidemic and the promotion of consumption, guide commercial and trade circulation enterprises to open their doors normally during the Spring Festival, and urge enterprises to further increase the organization of supply sources, replenish goods in a timely manner, and effectively ensure the supply of the festival market.” Shu Hengting said that the Ministry of Commerce will also work with relevant departments to release central reserves of beef and mutton to some provinces, autonomous regions and municipalities, guide all localities to actively enrich local reserves, and organize the release of daily necessities such as winter vegetables in a timely manner. (Reporter Kong Dechen)
Source: People’s Daily Overseas Edition
New Year goods consumption, this year is even more prosperous