Every girl who comes out of Icecch Vintage,
can find a girl’s heart again.
The secret is to change to that retro look.
Taking a handful of candies from the owner, twisting open the one wrapped in pink sugar paper, risking a second of accelerated aging, and putting the candy in my mouth, I got the key to enter this retro girl’s camp.
“I fancy which piece of clothing you can try casually, and you can take pictures if you want. It doesn’t matter if you buy it or not. ”
Unlike most vintage shops visited, the owners of Icecch Vintage encourage visitors to take pictures.
“We want this to be a place where girls can fulfill their teenage fantasies, where they can wear beautiful clothes, change their looks, and take pictures.”
The age of 25 is a hurdle, which divides girls into adolescent and non-adolescent girls.
Just entering the 25-year-old gate, Xiao Cheng and ice cream have turned a dilapidated office of 120 square meters into what they think a vintage store should look like.
Wrapped in warm brick-red walls, one by one, vintage women are hung on hangers, flipping at will, and clothes are used as a medium to transport you to another time and space. With Showa dolls and small toys in the corner, Icecch Vintage has little mechanisms everywhere that make a girl’s heart pound again.
“There’s everything I love, and there’s everything the girls love.” Icecch Vintage is defined by Xiao Cheng as “a camp of girls’ hearts.”
∆ Shop owner who is also a freelance photographer Xiao Cheng
Xiao Cheng, the owner, is also a freelance photographer who has maintained the habit of documenting beautiful things with his camera since college. Many girls’ most beautiful girly years are frozen by Xiao Cheng with a camera.
∆ Xiaocheng used his camera to record the precious girlhood for many girls
“The first time we met, Xiao Cheng and I talked about opening a vintage clothing store.” Piano teacher ice cream, who spent 90% of his income on buying clothes, met Xiao Cheng during an appointment, and the two hit it off. It took half a year to turn the girls’ camp from an idea to an actual space.
∆ Ice cream under a small lens
The whimsy of Pisces and the words of Aries did what they said, and the process of building the girls’ camp was extremely smooth. “It took us a day to choose the venue. I was not satisfied with seeing a venue in Nanhu in the morning, and came to the street entrance to eat in the evening. Swipe the APP, and find the rental information of the current space. ”
Good size, rent and good location. The two girls, who did not have any experience in opening a store, did not think too much about it, and only wanted to implement their dream as soon as possible, so they quickly decided on the location. The foundation of the maiden camp was laid.
∆ A group photo of the two shopkeepers in the store during the preparation of the girls’ camp
In order to speed up the construction of the camp, Xiao Cheng and Ice Cream have put down their two jobs: photography and piano. Began to search for vintage books in Asia. With years of experience in buying vintage clothes, Ice Cream and Xiaocheng have traveled through the streets of Thailand, Japan and other countries in search of vintage clothes that evoke their girly hearts.
Vintage clothing and photography, ice cream and Xiao Cheng concentrated their two life hobbies on Icecch Vintage, extending their girlhood.
Knowing the careful thinking of the girls, and hoping that the beautiful girls who come to the store can release their girlish hearts here, the two owners encourage the beautiful girls who come to the store to try on them and take pictures as much as they like.
Ice cream plays the girlish nature and recommends outfits for guests, while Xiao Cheng continues to record the beauty for guests with his own camera.
∆ The owner picks clothes for the guests
Every girl who comes out of ICECCH Vintage can find a girl’s heart again. The secret is to change to that retro look.
Wearing a sweatshirt printed with a large Mickey pattern, Zhou Zhou was led by a friend to icecch Vintage, and her purpose was to wear it – Zhou Zhou, who was about to go to Disneyland to play, wanted to match a look that had both Disney characteristics and a body shape.
∆ Guests looking forward to Disney Tours weekly
As a kindergarten teacher, Zhou Zhou is not as lively as he imagined. I thought that with the children, I would release my innocence more and retain my girlish heart. “After going to work, buying clothes is mainly for leisure and convenience, and more than my own preferences, I have to consider whether it is convenient to work.”
☉ Kaleidoscope shirt: 128 yuan
☉ Flowers and plants crochet sweater: 218 yuan
☉ Colorful wave skirt: 148 yuan
Manman is Xiao Cheng’s friend. Taking advantage of the opening of the new store, she loves vintage clothes and wants to grab a wave of new products before the good things are scavenged by customers.
∆ Xiao Cheng’s friend Man Man
“You know what! I really don’t think when I am young, when I get older, I will find that the girl’s heart is really getting heavier and heavier! “I have been friends with the owner Xiao Cheng for many years, and the two have passed the best age to be a girl hand in hand, and when it comes to the girl’s heart, Manman is full of a longing.
The appearance of Icecch Vintage saves a large number of friends of the shopkeeper Xiao Cheng, who are on the verge of breaking the girl’s heart. The sofa in the corner has also become a place for this group of young girls who are wandering around the age of 25 to confide their thoughts.
☉ Green shirt: 128 yuan
☉ Beige vest: 128 yuan
☉ Brown cropped pants: 158 yuan
☉ Red tie: $49
A-Jing, who just turned 20 years old, wore red lips, wore a black leather jacket and dress, and nestled in front of the sofa in the empty room used by Xiao Cheng to shoot without smiling, rushing to school homework, exuding the temperament of “no one should enter”.
∆ A cold prospective girl who just turned 20 Ah Jing
“I suddenly found that you are not high!” After writing her homework, the tall A-jing joined the conversation of her sisters, ridiculing the height of the shopkeeper and a group of customers hovering around 160, but also envious of Hashimoto Rinna, because of her petite and self-contained girlish feeling.
☉ Green chiffon dress Not for sale
☉ Green flower ear clip 68 yuan
Salt or sweet, no matter what style of girl, you can find a retro look that suits you in Icecch Vintage. Clothing and jewelry are not overpriced, and the owner hopes that guests who come to the store will spend the least amount of money and time in exchange for a valuable girly experience.
∆ Xiao Cheng’s friend Anna learned that her friend had opened a store and used her good looks to attract fans for it.
☉ Crochet sweater: 168 yuan
☉ Chiffon shirt: 128 yuan
☉ Chiffon trousers: 128 yuan
“I’ve been taking pictures for so long, I’ve photographed so many beautiful girls, and I haven’t changed my bend… Now I listen to the two girls in the fitting room, and my whole heart is pounding! It’s so cute! ”
Xiao Cheng, who was ironing clothes in the shop, heard the playfulness of the customers in the fitting room and showed his aunt’s smile. “Why are there such cute creatures as girls in the world!”
∆ Vintage buttons collected from all over the world are small gifts prepared by the owner for guests
Providing opportunities for girls who come and go to find their girlish hearts, Ice Cream and Xiaocheng also collect girlish feelings from girls with beautiful attributes. Even if it’s just time to change a set of clothes, Icecch Vintage hopes it can be kept.
∆ A photo wall between the owner and the customers who come to the store
『 icecch vintage 』
Address: Room 801, Block A, Fuhua Building, Wuhan Street
Daily business hours:13:00~21:00 Closed every Monday
Store WeChat: icecch888
Unit price reference:
Dress: 100~350 yuan
Sweater: 100~350 yuan
Skirt: 80~200 yuan
Shirt: 50~150 yuan
Jewelry: 50~100 yuan
Venue Shooting Price:
Venue rental: 150 RMB / 2 hours;
Clothing rental service: 1~3 pieces of arbitrary rental 100 yuan / day
In-store rental photo: 1~3 pieces of any rental 80 yuan/day
(Maximum 2 people at a time, limited to mobile phone photography, not allowed to bring your own camera)
text | Carrefour pirates
photo | ICECCH Vintage owner Xiaocheng @ Wind Waiting
# Is your girly heart still there? #
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