Yiou news on June 13, Internet underwear brand Inman Underwear has completed a 10-million-level pre-A round of financing in early June, and the investor is Meihua Venture Capital.
In September 2016, the fashion women’s wear brand Inman confirmed the addition of underwear and home furnishing categories, and established an independent company to be responsible for the development and operation of related products, with Yang Xunzhong, former Chief Operating Officer of Inman, as the general leader of the new project and the founder and CEO of Inman Underwear. It was officially launched in October of the same year, and the brand positioning was “cotton comfortable underwear”.
Since the new retail concept became popular at the end of 2016, the first new retail experience store of Inman Underwear was opened in March last year. The cumulative sales of Inman Underwear have exceeded 50 million yuan for more than a year since its establishment, and it has reached a strategic cooperation with Ali New Retail, becoming the first batch of landing brands of Ali New Retail’s online and offline integration, and has basically completed the reach of commodity pass, membership pass, service pass and omni-channel fans, which can be said to gradually accumulate experience in online and offline omni-channel operations.
In addition to continuing to make efforts in traditional e-commerce such as Tmall, Vipshop and JD.com, Inman Underwear will also be deployed in social e-commerce channels, especially for the mini program mall “Inman Select”; In addition, in order to enrich product types, Inman Underwear will launch a silk series cooperated by high-end designers for the high-end market of Chinese underwear, and layout in the field of intelligent health.
It is understood that the offline store of Inman underwear has not yet been fully rolled out, and its strategic focus and main sales source are online channels. In the future, we will continue to work the rapid entry ability, product development ability and supply chain management ability under the continuous iterative upgrading of the fashion retail field. In the trend of underwear consumption upgrading, Inman underwear will establish poor competition barriers for brands in the direction of underwear scene consumption, fashion matching, comfort and health intelligence.
Yang Xunzhong said, “The offline retail part is still a huge opportunity for us to overtake on the curve, and we have caught up with this new retail reform early, and we will definitely not be left behind.” Thanks to the radiation capacity of more than 500 offline stores and the transformation and repurchase level far beyond the same industry, Inman underwear will start from the direct operation of the Pearl River Delta and major first-tier and new first-tier cities, and launch the cooperative development plan of urban partnership system across the country, and the concept of new retail will be truly implemented.
After this capital blessing, Inman Underwear plans to launch joint models with well-known luxury brands in the second half of this year to strengthen brand influence and appropriately increase marketing efforts.
Wu Shichun, founding partner of Meihua Venture Capital, said, “Inman underwear itself has a very strong Internet gene, and has a very keen intuition for the insight into the consumption trend of Chinese consumers and the development trend of the underwear industry, especially in the underwear runway that focuses on the concept of youth, fashion and health. ”
It is reported that Inman underwear A round financing is underway.