Abstract: The market demand for large-size women’s shoes is hot, and Kasmase large-size women’s shoes are out of the circle with their strength, and they are firmly the leading brand in the large-size women’s shoes market.
Nowadays, with the awakening of women’s individual awareness, the improvement of economic ability and the improvement of self-consumption concepts, the single aesthetic standard of “white, thin and young” as the beauty has been gradually broken, more and more plus-size girls dare to express and show themselves through external ways such as dressing and shoes, and the large-size economy has also continued to heat up, and then set off a frenzy, whether it is the large-size women’s clothing market or the large-size women’s shoes market is growing at a double rate.
It is worth mentioning that compared with large-size women’s clothing, the performance of large-size women’s shoes is more prominent, because large-size women’s shoes used to be almost a blank market, and now with the east wind of the large-size economy, it has become a large market with a valuation of hundreds of billions of yuan and entered the golden age of development.
The plus-size economy is prevalent, and the 100-billion-dollar market for plus-size women’s shoes is rising rapidly
In fact, the rise of the plus-size women’s shoe market is inseparable from the increase in weight and height that Chinese in recent years. According to the medical journal The Lancet, as of 2017, China’s obese population surpassed the United States to become the world’s most obese country, with 46.4 million obese women. In recent years, the size of China’s obese population has exceeded 250 million, of which 90 million are ultra-obese, ranking first in the world, and the proportion of obese women is increasing. At the same time, according to relevant data, the average height of women in China reached 163.5 cm in 2019, which has surpassed Japan and South Korea to become the first in East Asia. Because of the factors of weight and height, there are more and more women with big feet in China.
It is understood that the traditional women’s shoes market is basically based on the production of 36-38 size women’s shoes, big feet women are difficult to find the right shoes, but hundreds of millions of big feet women for large size women’s shoes demand is increasing, this huge supply gap undoubtedly provides a rapid growth of soil for the large size women’s footwear category, large size women’s shoes also ushered in rapid development, the original little attention to the large size women’s shoes market has turned into a large market with a valuation of hundreds of billions.
Today’s large-size women’s shoe market can be said to be a hundred flowers, a hundred schools of thought contend, well-known unknown brands and manufacturers have entered this 100 billion market, and the competition is becoming increasingly fierce. Fortunately, there are also some serious shoe brands in the large-size women’s shoe market, they are well aware of the footwear needs of big-foot women, understand that bigfoot girls can’t buy shoes, let alone buy comfortable and good-looking shoes, and use their professionalism and strength to solve the worries of many large-size girls, leading the development of the plus-size women’s shoe market. Miss Kasmase is a typical representative of this, ranking first on the list of the most popular large-size women’s shoes among consumers for many years, and has successfully emerged from the circle with her strength.
Miss Kasmase stands out of the circle with her strength and is firmly the leading brand in the plus-size women’s shoe market
It is reported that unlike many large-size women’s shoe brands, Kasmase’s large-size women’s shoes pay great attention to the comfort and fashion of shoes, and are very attentive to every detail. We learned that the first No. 42 shoe last in China was pioneered by Miss Kasmase, and Miss Kasmase also used 5mm as the last standard, which has since clarified the shoe size standard of large-size women’s shoes, and also completely solved the problems of unfitting and uncomfortable caused by the simple placement of large-size women’s shoes in traditional large-size women’s shoes, making the domestic large-size women’s footwear industry footwear standards more standardized and scientific. At the same time, in order to make each pair of shoes more comfortable and fit the foot, each pair of Miss Kasmase’s shoes are strictly ergonomic design, and the sole is also made of imported high-end comfort materials, which not only makes it more comfortable to wear, but also visually looks delicate and small than ordinary large-size shoes.
In addition, Ms. Kasmase’s shoes have a wide range of shoes and their appearance is also eye-catching. Miss Kasmase’s women’s shoes are designed from the scene of women wearing shoes, and strive to make each pair of shoes comfortable, delicate, fashionable and versatile, and Miss Kasmase is also affectionately called “the magician of Bigfoot girls” by many girls with big feet. At present, in response to the matching needs of women in different scenes, Miss Kasmase has launched three different categories of fashion large-size women’s shoes in “urban taste”, “simple life” and “casual style”, and has also created different product matrices, such as Martin boots, high heels, loafers, small white shoes, casual shoes and other women’s shoes.
Many experts predict that with the continuous development of the plus-size economy, the bigfoot women’s shoes market will usher in a high-light era. We hope that this 100 billion large-size women’s shoes market can appear more brands like Miss Kasmase, leading the large-size women’s shoes market to develop in a better direction.