I believe that friends who follow the sneaker circle will not be unfamiliar with the name HOKA ONE ONE.
With the recovery of Urban Outdoor style in recent years, more people apply outdoor functional matching to urban life.
As a dark horse in the sneaker circle, HOKA ONE ONE has long torn off the niche label and become a trendy shoe that can easily control any occasion.
Combining retro styling with practical functionality, such a hardcore “equipment” can also interpret unique fashion and trend effects.
But in fact, you know very little about HOKA ONE ONE, a professional running shoe brand with many trendy attributes.
HOW DO YOU PRONOUNCE HOKA ONE ONE?
IF YOU CAN’T READ THE NAME HOKA ONE ONE YET, THEN THE EDITOR WILL TEACH YOU ONE LAST TIME HERE, IT REALLY IS NOT ONE ONE IN ENGLISH, BUT PRONOUNCED “HŌU KĀ Ō NĪ Ō NĪ” (Onioni).
THE NAME IS DERIVED FROM THE MĀORI WORD, HOKA MEANS “EARTH, GROUND” AND ONE ONE MEANS “LEAP”.
Founded in France in 2009 by Nicolas Mermoud and Jean-Loc Diard, it was acquired as a subsidiary of the Deckers Brands Group in the United States.
As a professional running shoe, how to become popular in the trendy circle?
HOKA ONE ONE, DEFINED AS A PROFESSIONAL RUNNING SHOE, GOES AGAINST THE MINIMALIST DESIGN CONCEPT ADVOCATED AT THE MOMENT, BUT PRESENTS THE SHAPE OF THE RUNNING SHOE IN THE FORM OF AN ULTRA-THICK SOLE.
However, after the personal experience of many professional runners, this seemingly “bulky” pair of running shoes has an unexpected surprise. In professional competitions, it even once reached the top and became the most used running shoe brand.
But professionalism alone is not enough to gain a foothold in the trend circle, so what is the reason why this pair of such a hardcore running shoe quickly became popular?
Is it the frequent footing of Kiko Kostadinov, a fashion designer who fights hot with ASICS?
▼ Kiko Kostadinov has stepped on his feet many times
Is it Amway that Toru Nishiyama has repeatedly appeared in the WTAPS catalog?
▼Toru Nishiyama’s many recommendations
It is undeniable that the strong recommendation of many stars has gained a lot of popularity for HOKA ONE ONE, BUT THE PERSONAL INFLUENCE OF STARS IS STILL LIMITED IN THE FINAL ANALYSIS.
What really helped HOKA ONE ONE reap the scourge of coverage was the collaborative series with Engineered Garments!
The two companies first collaborated in 2018 under the theme of “Love & Music”, modeled on the Hupana shoe model, bringing a total of six unique pairs of co-branded shoes.
The two asymmetrical print uppers are presented in checkerboard and polka dots. The gradient color scheme boldly incorporates the colors of Jamaican and Cuban flags, interpreting the combination of running shoes and fashion.
▼ Hupana, the first collaboration between the two companies
In the same year, the two parties continued to work together, bringing three pairs of Tor Ultra Low, and it was these three pairs of co-branded shoes that spread the name of HOKA ONE ONE around the world.
The signature thick midsole provides ample cushioning, the gold Vibram outsole provides excellent slip and abrasion resistance, and the Event waterproof fabric provides both water resistance and breathability.
The second collaboration between the two companies, Tor Ultra Low
HOKA ONE ONE, which originally had no intention of involving the trend fashion circle, attracted Kanye, Yue Wenle and other big coffees because of its shape and color matching similar to military style and workwear style.
▼ Kanye on the foot HOKA ONE ONE
▼ Yue Wenle on the foot Tor Ultra Low
As a result, it has entered the trend circle and become a popular shoe sought after by everyone, and while a shoe is hard to find, the market price is also rising.
The new joint brand is about to create another brilliant brilliance!
The third joint cooperation between the two parties chose the most powerful Bondi B shoe model of the HOKA ONE ONE family, and the design implemented the consistent design concept of Engineered Garments designer Suzuki Daiji, bringing a total of three colors of pure black, pure white and rainbow mandarin duck to cope with different styles in life.
Born in 2011, the Bondi B shoe style combines vintage and modern styling with the most popular outdoor Hiking look.
The asymmetrical Mandarin Duck color scheme with red, yellow, blue and green colors covers the whole pair of shoes that are very dazzling and bring an outdoor mountain style.
▼ The overall performance is very impressive
As the thickest midsole in the HOKA ONE ONE to date, it provides the wearer with surging cushioning, while the lightweight CMEVA midsole minimizes the weight of the shoe and weighs about 290 grams in size US9.
When you pick it up for the first time, you don’t have the heaviness of outdoor shoes, and I’m sure you’ll be amazed by its weight.
The upper is made of mesh + hot melt with leather, and the workmanship is meticulous, bringing excellent breathability and giving the shoe a more stylish feel, while the HOKA ONE ONE logo is cleverly integrated in many places.
▼ Lightweight mesh material and hot melt with leather
Add the Engineered Garments brand name to the tongue to highlight the co-brand.
▼ Tongue position Engineered Garments brand name
The insole is printed with the Engineered Garments x HOKA ONE ONE logo, which is highly recognizable.
▼ Exclusive co-branded logo for insole position
The slightly raised toe cap is the signature rolling balance technology of the HOKA ONE ONE.
Reduce the height difference between forefoot and heel to provide speed propulsion to your feet while returning to your most natural gait. The built-in bed design provides stable support and a feeling of heel wrapping, which can well prevent the foot from moving inside the shoe.
▼ Slightly upturned toe
The rich field texture has a firm grip and abrasion resistance, and can easily cope with various road conditions such as road and off-road. The unique cut also shows the brand logo of HOKA ONE ONE on the sole, which is very cleverly designed.
▼ Rich underlay
Numerous high-quality technologies and unique designs finally present us with such an eye-catching pair of trendy outdoor shoes, and the rainbow color scheme is particularly eye-catching under the background of the other two pairs of solid color schemes.
Don’t miss out on it!
Such a thoughtful design and a variety of color options fully reflect the importance and sincerity of Engineered Garments and HOKA ONE to this joint series, and I believe that it is difficult for friends who like it to contain their hearts. Buy! Buy! ” impulsively.
So the point is, how to start with such a palace-level trend running shoes?
The new joint series has been first released in the United States on September 6, and the country has officially landed on the HOKA ONE ONE Tmall flagship store on September 16, and the offline designated stores will also be sold in limited quantities, the sale price is ¥1490 RMB, the three colors have been sold out on the official website, and friends who like it may wish to go to the offline store to choose to buy!