Qianjiang Evening News Hourly News Reporter Ma Yan Lu Jia Zhu Yao
These days, most people’s daily schedule may be like this – eat, sleep, go to work, get off work, watch the Winter Olympics. When the Spring Festival meets the Winter Olympics, what will be the reaction? This winter, everything related to snow sports is experiencing an unprecedented “highlight” moment.
From the window to the shelf, from online to offline, goods related to elements such as “Winter Olympics” and “ice and snow sports” are out of the circle.
The big-name window becomes an ice and snow sports display window
Decathlon ski shelves are almost empty
In fact, as early as before the opening of the Beijing Winter Olympics, many luxury brands have launched series related to ice and snow sports. On the first floor of Hangzhou MixC City, many big-name windows have been transformed into display windows for ice and snow sports.
PRADA displays snowboarding, curling, speed skating and other sports
MONCLER’s windows are full of technology
However, for most consumers, affordable and practical ice and snow sports equipment is more worth buying.
Last week, Xiaoyu in Hangzhou planned to take his children to play in the snow on Lin’an Mountain during the last two days of the Spring Festival holiday, so he thought about buying some equipment. “The snow on the mountain is relatively deep, waterproof shoes, pants, clothes can not be less, ski gloves are definitely needed for snowball fights, and those equipment for skiing should be more suitable.” She first thought of a good place to buy sportswear – Decathlon, which is more professional and cost-effective.
That evening, she first went to the Decathlon Daguan store, which is closer to home, the ski category was on the second floor, and when she sat on the elevator, the shelves were empty. “The children’s ski pants, ski boots, and ski gloves were not found, and the hats were almost sold. The adults’ ski gloves were hung up with few pairs, and finally bought a pair of L size to make do. Xiaoyu said that there are several styles of waterproof ski clothes, but the sizes are not complete, too small, there are only two or three models suitable for her children, she picked one and bought it.
Early the next morning, Xiao Yu, who was unwilling, came to the Decathlon Fengqi store again, and the goods here were not more than the Daguan store, and the ski gloves were gone for adults and children, and many goods were out of code. “A pair of women’s snow hiking shoes for 199 yuan is very good-looking, but unfortunately there are only large sizes such as 40 and 41.” Xiao Yu said that she didn’t even let go of the tail single shelf, and finally found a pair of waterproof boots for 99 yuan for her child, which felt a little tight, but it was better than nothing. The adult’s waterproof suit also found a piece on the tail order shelf, “One size larger, the clothes are good.” As for shoes, Xiaoyu finally found two pairs of waterproof ski pants in the hiking and mountaineering category, and waterproof ski pants were not bought in the end.
No chance to go skiing, no hurry
Come a down jacket of the same style as the Winter Olympics, really fragrant
For people who don’t have time or opportunity to experience ice and snow sports, buying the same down jacket for the Winter Olympics can also reflect their love for the Winter Olympics.
According to the consumption data of the Spring Festival of the Year of the Tiger, INtime Department Store down jacket sales were 4 times that of the same period last year (a year-on-year increase of 3 times), and popular items of brands such as Anta and Bosideng sold thousands of pieces on Meow Street alone.
At the Anta counter in Hangzhou Wulin Yintai, the sales of down jackets and jackets during the Spring Festival increased by nearly 50% month-on-month. It is worth mentioning that this ANTA counter exclusively sells the same model of the Winter Olympics and the Spring Festival Gala, providing consumption convenience for the “Olympic fans” in Hangzhou.
Hangzhou Wulin Yintai’s ANTA counter has been launched
“The customers who come to the store are mainly young people in their twenties and thirties, and many of them ask ‘is there a Winter Olympics model’ as soon as they enter the counter.” Mei Shutang, manager of Wulin Yintai Anta counter, said that after the opening ceremony of the Winter Olympics, customers came to buy the same Winter Olympics (ANTA Champion All-weather Series) every day, “After we sold out here, we quickly transferred goods from other counters.” “In addition, the long down jacket with the national flag logo and the commemorative model of the medal shoe are very popular.
The same model of the Winter Olympics, this is it!
Coincidentally, the ANTA counter of INtime Department Store Hangzhou West Lake Cultural Square Discount Store opened on the eve of Double 12 last year, and Wang Yibo celebrity the same style, couple model transparent soled jelly shoes and other counters were popular with young consumers until they were sold out. During the Spring Festival, the new spring sports series launched by Anta attracted another wave of consumption. Young people’s enthusiasm for national consumption has also continued from the opening of the counter to the Winter Olympics.
In addition to down jackets, this Spring Festival holiday, many customers came to choose outdoor sports equipment. The overall sales volume of outdoor windproof clothing of outdoor brands such as Columbia, Wolf’s Paw, and Noshland at INtime Department Store Hangzhou West Lake Cultural Square Discount Store has increased significantly. Among them, Colombia’s “three-in-one cotton waterproof jacket (removable)” sold more than 200 pieces during the Spring Festival. According to the person in charge of the mall, since New Year’s Day, the sales of windproof clothing series in outdoor brand counters have shown an upward trend, and the sales of storm jackets have doubled year-on-year.
Online sales of ski equipment surge
Chinese ski equipment is sold to more than 100 countries around the world
Recently, Alibaba’s “Spring Festival Consumption Trend Report in the Year of the Tiger” showed that from Chinese New Year’s Eve to the fourth day of the first lunar month, Tmall ski equipment increased by more than 180% year-on-year, and ice sports categories increased by more than 300% year-on-year.
And today, in the Beijing Winter Olympics freestyle skiing women’s big air final, 18-year-old Chinese athlete Gu Ailing won the championship, and Gu Ailing’s same snowboard was out of the circle. In recent days, as Gu Ailing’s popularity has heated up, the sales of Faction’s Tmall flagship store have risen rapidly. This morning, the sales of the Faction Tmall flagship store nearly doubled from the 7th month, and more than 7 times compared with the 6th. The most popular in the store is Gu Ailing’s same snowboard.
Photo by Tianmu News reporter Ni Yanqiang
Jingdong Spring Festival consumption data shows that the overall turnover of ski sports products increased by 322% year-on-year, of which the turnover of ski masks reached 15 times year-on-year, and ski pants, ski goggles, snowboards, ski clothing, ski boots, etc. have also achieved high growth. The overall turnover of ice sports products increased by 430%, of which the turnover of figure skates, speed skating sharpening knife holders, speed skating blade shoes, ice hockey sticks, ice blade covers and ice hockey shoes increased by 553%, 420%, 368%, 328%, 266% and 125% respectively year-on-year.
At the same time, affected by the popularity of the opening ceremony of the Winter Olympics, from 8 pm on the fourth day of the first year to 11 am on February 5, the turnover of Jingdong Sports Anta down jacket increased by 203% year-on-year, and the turnover of Descente down jacket increased by 196% year-on-year.
It is worth mentioning that the Beijing Winter Olympics has boosted ice and snow consumption, but also promoted the development of the ice and snow industry, domestic ice and snow brands ushered in a new opportunity to accelerate development in the two markets at home and abroad, and the situation of ice and snow sports dominated by foreign brands is also quietly changing.
On the eve of the Spring Festival, the overseas sales of domestic ski equipment on AliExpress increased by more than 60% year-on-year, of which the overseas sales of ski helmets increased by 15 times. At the same time, the number of domestic ski goods merchants on AliExpress has increased by nearly 50% in the past year. In the past year, consumers in 100 countries and regions around the world have purchased Chinese ski equipment on AliExpress. From Iceland in the north to Chile in the south, there are Chinese ice and snow industry brands.
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