Xinjing News (Reporter Wang Zhenzhen) June 3, the sky-eyed app data shows that Chongqing Balabara Clothing Co., Ltd., Zhejiang Senma Clothing Co., Ltd. (hereinafter referred to as “Senma Clothing”), Hongqing Balabara Clothing Co., Ltd. Established, the legal representative is Han Dan, the registered capital is 5 million yuan, the business scope includes clothing, shoes, bags, rooms, and stationery supplies, toys, animation and entertainment products.
According to the data, the shareholders of Chongqing Balabara Clothing Co., Ltd., founded in 2002, is a company with casual costumes and children’s clothing as the leading products, and the adult casual apparel represented by Senma brand is represented by the Barabra brand. Children’s clothing. Among them, the children’s clothing brand Barabra was founded in 2002, a child-oriented child, or is positioned as “children’s fashion lifestyle” brand, and the product is priced at 100 yuan to 500 yuan.
According to Senma Clothing Annual, as of the end of 2020, there were 4 subsidiaries with the “Balabara” brand, respectively, Shanghai Balabara Clothing Co., Ltd., Beijing Balabara Clothing Co., Ltd., Hubei Balabara Clothing Co., Ltd., Changchun Balabara Clothing Co., Ltd. .
In addition to the Balabara brand, Sen Ma clothing also created a mini Barra, Makaus, and other brands in the children’s clothing industry, and the joint venture brand tree, the agent brand The Children’s Place. In addition, Sen Ma clothing has acquired French children’s clothing brand Kidliz in 2018. After 2019, the profit of Sen Ma clothing continued to decline. In September 2020, Sen Ma clothing peeled off the Kidliz brand.
Children’s clothing business represented by Barabara is one of the two main business of Sen Ma clothing. Sen Ma clothing children’s clothing business has revenue over casual apparel business since 2017. In recent years, the difference between the two business camps has gradually large. In 2017, in 2019, the proportion of children’s clothing business camp accounted for 52.56, respectively. %, 56.14%, 65.49%, accounting for 66.64% in 2020, achieving revenue of 10.132 billion yuan. Sen Ma clothing said that the market share of Barabara brand has continued to ranked first in the domestic children’s clothing industry for many years.
Zhong Dida, general manager of the Braaa Division of Senma Clothing, said in the recent investor relationship activities, according to the report released by the authoritative consultation company, Barabara brand 2020 market share reached 7.5%. Sen Ma clothing believes that the challenges of traditional children’s wear are mainly from sports and domestic small brands. Senma costumes have begun to break through the direction of categories, explosions, etc., and Senma clothing also cooperate with the US experts team, from last year, gradually launched sports products, and currently grows better.
School of proofing Li Shihui