Abstract: Milk gage focuses on large cup of bra research and development production, the first breast-type and sub-scene design concept, breaking the industrial impression impression of the big cup bra, re-being named.
According to the survey, the development of my country’s underwear industry has two poles differentiation, small chest (A-C cup) underwear market is perfect, but the big chest underwear market in D cup is mainly concentrated in the big mother group, let the big breasts young women youth difficult to find a suitable bra. In 2015, the milk ganquina was officially founded, focusing on the field of large covers, bringing a comfortable fashion in large chest group!
First, the market prejudice makes 100 million big chest women “a cover is difficult”
The true proportion of women in my country is 20%, which is equivalent to 100 million women need to wear a cup of underwear. This number has exceeded the sum of women in both British Fa, and they just overlooked “potential mass groups”. Due to the lack of professional cup bra characters in China, the optional style is basically a big mother, and many big breasts have to have a foreign brand product. It can not be able to achieve localization, and Chinese women are delicate and slim. The big breast girl is characterized by small, the cup distance is large, and the thoracic is small, so the European and American version of the cup underwear is not applicable. In addition, most underwear brands have not seriously studied the production of large cup underwear, just as simple as the standard chest shape, even the size is not equal, and even if the comfort of the underwear is fashionable. In such a market environment, nearly 100 million big breasts in China faces “a cover is difficult to seek” dilemma.
Second, redefine the big cup bra, a good cup of bra = comfortable + fashion
In 2015, it was officially founded to create a new generation of large cup underwear products in the design concept of underwear and the bust and sub-scene. As a underwear brand that focuses on a cup of bra, the tattoo has been focused on the research and development design of the C-K cup’s cup bra, and is committed to enhancing the comfort and fashion sensation of the cup of underwear. R & D team survey found that the larger the cup, the greater the difference in demand for different chest types, the less the number of underwear designed according to standard chest types.
In order to improve the comfort of the cup of underwear, the tipple gangs took the lead in proposing the breast-type design, independently developed 45 sizes, providing 47 cups to meet different chest needs. In addition, in order to make the bra more stable, the toffee panel is different from the traditional large-size underwear, but the designs of ergonomics is designed to introduce the human engineering principle, to introduce the chest management series, to give 24 hours a day (day and night breast) The heavy chest provides a more bonding, more stable to help the chest protection of the chest, improve the chest problem that has emerged.
In addition to the demand for different chest to wearing experience, turtles, in addition to the needs of different types of underwear beauty, milk candy, multi-scenes, with a large breast, a multi-scene: sports fitness can choose big breasts exclusive sports underwear Do not feel close to the stretch, shock 80%; wedding dress can choose a big chest exclusive strap underwear and anti-convex spot ultra-thin bra; sleep can choose sleep underwear, steady tailor, stable chest, reduce night pull, improve expansion. The underwear design philosophy of dairy different scenes is comparable to privately, subverted the traditional product design of traditional large size underwear, so that products are more human, taking into account professional and fashion.
Third, the ultimate grinding of each product, successfully won the big breasts
In order to let the big cup of bras, the turtle is hired 90 designers, re-examining the big cup of bra design with the perspective of young people, so that the cup of underwear has more youthful and energetic. Not only is grinding in structural and fashion design, but the milk gage also pays great attention to the quality of underwear and the wearing experience.
The milk gage is on the ultimate grinding of the product, forcing countless designers. It is understood that the launch of millennium per new underwear must be 20 times 40-minute water wash test, 200 friction tests, 20 destructive water absorption tests and 8 to 12 hours of heavy suspension fatigue test, 100 The internal test users tried on 1 to 3 months until all tests met the requirements to be officially launched.
Milk candies are not only the ultimate in the product, but also never hurt each big chest user service. For many big chest women don’t really understand their size, the milk gag is the first 24-hour pair of professional consultant chest counseling and size measurement services, so that each big breast can find its own size. The product and service of the tattoo fauna, successfully cut the pain points and needs of the big breasts, and quickly won the affirmation of the big breasts. In the past five years, more than 1 million big breasts, became the first Chinese big cup bra brand that entered the European Paris International Underwear Exhibition. In 2020, I was selected for Tmall new brand. The Tmall cup underwear class sales first, tens of millions of big chest people recommended in Xiaohong books, even the new generation of actress is also loves milk gagg. Cup of underwear. Milk gratose sent a new generation of large cup underwear products, so that every cup of bra has comfortable fashionability.
Milk gags big cup bra is a new underwear product series and production philosophy, a change in the industry, and give you a beautiful underwear product, fully show the milk candy. Live, independent, freedom, rationality, brand spirit. Milk candies will continue to pay attention to the needs of big breasts, and constantly innovate new products, let large breast women have the same confidence and beauty with small breasts!