Hello everyone will post, I hope everyone pays more attention, and I also hope that I will do better and better. What should I write for a long time? It is best to think about it or start from the title. I believe that many Taobao sellers will ignore the importance of “title”. Some merchant friends can just copy one and sell them well, but if we do the title like this, it can be said that it can be said that it can be said to be the title. It was a wedding dress for others. The keywords of others have a certain weight on his own products. Searching this keyword can also show his baby.
So what I want to emphasize is: the title is the most important entry of our shop’s natural search traffic. The title is not done well, which will make our subsequent operations meaningless.
Let me talk about my practical experience. Explain how to make a title that can bring you traffic. I will share it in the simplest and clearer way.
One search word group
We must go to find the title first. I said it when I started. Do n’t go to steal the title of the peer, then it ’s meaningless. So what way should we find the keywords we need? Intersection
1 Taobao search drop box
Open the Taobao search page, and in the search box, as we count our category, such as: women’s clothing
The following will recommend the recent search of high enthusiasm
Then keep the recommended word for a word library, just keep it
2 through traffic-tool-traffic analysis
Enter the seller center, there is a marketing center on the left, click I want to promote it, and enter the direct car page
Then click the tool at the top, select the left flow analysis, and find the corresponding keywords
The advantage of this tool is that you can download the search results directly, so that we will screen for the next step.
3 Business Staff
Click on the business staff, search analysis, and enter the keywords we need to find in search analysis, but you need to note that we generally refer to seven -day data, so remember to select the time node
Through related words, you can see very related recommendations. The selection of words for business staff is very meaningful, including the optimization of keywords in our later period. It is also optimized by the keyword data in the business staff. The second part of the key part is carried out below.
Two Filter Victims
1 Search for popularity
What is the popularity of searching, how many people search for this keyword on Taobao
I often encounter some sellers. When BU orders are used, some keywords are only hundreds of keywords. Those words even if you do the first, your traffic is very small, for example: a key search for 692 is the key to 692 Words, (time is a week), there is an average of about 98 people searching for this keyword every day, but now there are more than 200,000 products, more than 200,000 products to grab these 98 flows.
So we try to choose some popular keywords of 1000+ or more in order to bring you considerable traffic in the later period. Of course, it is not for you to use those who search for popularity. Not enough, so choosing a search crowd’s medium -sized keyword is the most ideal.
2 The conversion rate is relatively high
Large traffic, search rate of 100,000 words of popularity of 5%, it is better to find a 5000 search popularity conversion rate of 10-15%
In terms of effect and order output rate, accurate keywords are more advantageous.
So the conversion rate is a screening criterion that we value more.
3 Little online products
No need to emphasize here, the less online products, indicating that the competition is small
4 Tmall accounts for low proportion
The proportion of Tmall means that the person who searches for this keyword has a few percent of the Tmall store. If you are a Taobao C shop, then you will definitely choose a small proportion. If you are a Tmall shop, then you will be you The proportion of the choice of high proportion, the proportion of Tmall in the mall of the business staff,
So in general, there are 4 criteria for choosing words.
Do not need to be related, do not have a conversion rate of less than 1%. Do not search for popularity below 1,000. It is not necessary to be relatively high than the number of online products.
Next will enter the fierce stage of our title
5 How to choose a golden tail word
The core weight of our single product is determined first. Next, we must pay attention to and determine our long -tail word. We still need to use our business staff to enter the search box in the search box above. Then choose a 7 -day data to click the relevant search words. I will choose a dress here for a dress in spring and summer. When searching, select 4 data search popular clicks online products.
Then what we need to do is to build a new EXEL table for the establishment of the phrase library, add the above data we selected to the table for statistical analysis keywords Low -numbers, searches are not popular, and do not matter with their own attributes and other brand words.
1 Press 40 words from low to high sorting from low to high
2 Select 40 words from high to low according to the popularity of search.
3 Sort by click from high to low, 40 words
Next, we start to choose long tail words. The keywords that appear under these four conditions are good long tail words. There are 3 more conditions and 3 conditions. If you ca n’t, add more keywords to continue optimization.
Three -combined phrase
What is the idea of a combination of phrases?
1 Do not stack too much and repeat keywords
For example, if your single product has been set up and shipping insurance, there is no need to add the word free shipping to the title, which is meaningless.
There is also a keyword group repeatedly stacked, such as men’s T -shirt XXXX summer breathable cotton T -shirt, then this T -shirt is repeatedly stacked
2 Pay attention to limit words
Those violation words have nothing to do with your products, such as the only exclusive eclipse advertising words that are meaningless, and will be deducted
3 No marketing words
Sometimes I see some businesses, which will write two get one free or take a decrease of twenty in the title. These keywords are useless, and we waste our keyword pit position.
4 Flexible use of AB words
Women’s bags —- ladies bags are the same
Shirt men -men’s shirts are the same
70% 80% of the search results are the same.
5 Learn to take the keywords.
Unless your category really has no keywords, there is no way, otherwise, do not repeat the keywords,
For example, below
“Vodod’s holographic energy health bucket spectrum foot therapy barrel heating steaming foot sweats and steaming home far -infrared foot bath barrels”
Let’s take a look at the categories, big words, and correlations, and how many correlations, health barrels, foot bath barrel steamed barrels
These words can be used together, so it is best not to repeat the word with a word. For example, there are health bucket women behind the energy health buckets. This is the pit of a waste of keywords,
We can use the related words linked to the product to replace it. When one of your keyword weights are high, you can find A to find your baby, you can find your baby
The health barrel home and home health barrels are the principles of AB words. You can find your baby in search of health buckets, then you can find your baby for your home health barrel
If the word B cannot be found, it means that the weight of this word is relatively low, you fission the word B, add the attribute word
We must remember the common sense of keywords of this combination. Many times, you are not less than knowing less than others, but less practice than others. I will thank you again today for sharing. There are many places where the ramp is wrong.