I still remember that in 2016, Kyoto’s attendance “Fu Xiaolu Mountain Bank” only needs to make an appointment one day in advance. But two years ago, it was a restaurant that had to wait for ten months to get a position. This is very similar to my feelings about Kyoto: it seems that the constant constant constant use of all aspects to resist the flow of time. But when I really live here, I feel that the slimming changes happen everywhere. They are all new.
From the Fuxiaolitong where the “Fu Xiaolu Mountain Coast” is located to the north, to the other most common “Inutian” sister Xiaolong, it only takes a few minutes to pass the favorite cake shop “Patisserie S in the city. “, There is the Kyoto Cultural Museum in the west. The nearby place is often coming in Kyoto. Several unique ordinary alleys Mo Mo, but scattered the silence and charm unique to the ancient capital.
AESOP Kyoto Concept Store
There is a quiet and idle street on the west of Fuxia Road, named “Liuma Farm Tong”. From north to south hundreds of meters, ancient Town House is row, and AESOP’s concept store in Kyoto is among them. That’s where I often go shopping -every one who passes there will not ignore it. The shop is created by the team of Yutang Shinichiro. The inside lights are mottled, the light and shadow are scattered, and the symbiotic harmony and beauty of shadow and light must be from the corresponding concept of the Japanese aesthetic master. In addition, the black tent mantle of the AESOP packaging bottle is like the outline of the oriental ink, and it is cleverly set off in the store space set off by black and white, which is also a classic design that makes people unforgettable.
Outside the design itself, I appreciate the “integration” of this shop. The many details created by the designer secretly paid tribute to the city and streets where it was, making people feel that “AESOP appeared in Kyoto, which is quite appropriate.” It also continues my cognition of AESOP as always -always using multi -dimensional cultural mapping to harmonize the city they set foot in.
There is still a B Magazine at hand, purchased in 2013. This issue is about AESOP album, many of which from AESOP shops around the world. I remember when I first watched this magazine, I was surprised by a daily skin care and physical care brand that could be so specialized in the visual design of the store. In the next few years, every time I go abroad in different cities, I also deliberately think of AESOP.
For example, the Hong Kong Gefu Street Store, AESOP uses glass and steel to create a transparent space, which fully reflects the texture of the cold city; and in Taipei Daan, the designer used a large number of tiles in the store -this is also the local area. The most representative materials used in apartments and shops; I love AESOP in Tokyo more. The store uses the red bricks of the previous generation of shoe merchants for many years, which corresponds to the “Red Brick Street” where the store is located. Design style; I also remember that when I was in Milan two years ago, I went to AESOP new store in the old town. The gentle sky blue has become the main color of the shop, and it is quite “Milan” with the pink yellow of the indoor furniture; it is also reminiscent of the samurai clothing and the hemp fiber roof and polishing steel sink of the samurai, which connects the local samurai to the local samurai The AESOP Fukuoka Store of Culture and AESOP Stockbridge store, which integrates the traditional architectural style of Edinburgh into the room, has left a deep impression on me in the past travel time.
AESOP Hong Kong Gefu Street Store
AESOP Tokyo Ginza Store
AESOP Milan Magenta Store
No matter where you are, AESOP can find the most appropriate way. The so -called “creative philosophy” is in line with the vein: whether it is to complete the integration of the local environment with exquisite design, to visually sever the sense of interference and abruptness; Respect; or use the method of using local materials to create a special material that belongs to a certain city … AESOP seems to always be able to use its own way of goodness to achieve the local connection.
Now we can’t travel out of the country. Overseas shops have to go to the plan for the time being. Fortunately, today’s AESOP also has plans directly related to us.
AESOP Fukuoka Store
last month,
AESOP Isso just held a “leisurely pleasure” immersive exhibition in Shanghai Renty Park.
In the autumn courtyard covered by fallen leaves, we see the scenes constructed by AESOP with elements such as tea, plain, curtains, and ancient wells. There is also a different taste in our hearts that cannot be experienced in other cities. From the art of calligraphy to the leisurely melody to the beautiful and gentle dance and poetry, AESOP uses a variety of images full of oriental charm, so that the exhibitors are full of self -perception in the acceptance of the five senses. Listening to the sound of nature. This is also the same as AESOP’s brand philosophy that nourishes the body and mind naturally.
“You Ran Yue” Art Exhibition
This exhibition fully expressed the brand skin care philosophy, making me look forward to it
Next year AESOP’s first domestic physical store will be settled soon
Message. In 2022, wait and see what kind of “connection” can AESOP show us.
It can be said that those stores distributed around the world and enough to become a travel destination, in a multidimensional aesthetics, have become another window for AESOP to show themselves outside the product. More importantly, the design itself cannot be independent of the brand. If you understand AESOP, you can feel that this heart that is integrated with different places also leads to the brand’s “environmental awareness”.
AESOP Edinburgh StockBridge Store
In 1987, the AESOP brand was founded in Melbourne, Australia. From then on, the brand has expressed in various ways
“Sustainable development”
The concept of environmental protection. Sustainable development is considered an important principle for developing products. Specifically, all products of AESOP will only be tested by human volunteers. In the 33 -year history of the brand, the tradition of “zero cruelty” is maintained; in the development and production process Reduce footprint emissions on the environment.
Today, AESOP has obtained
Leaping Bunny (CFI, CRUELTY Free International) jumping
Also included in
Peta’s non -cruel and vegan food list
Essence
These insistence on environmental protection is actually connected with the concept of brand design stores -AESOP has always advocated that a shop should not appear strongly in a city. To maintain the appearance of the street and the culture of respect for the city is the brand’s proper way. In the same way, human beings have lived on this earth for hundreds of millions of years, and they should also respect this common homeland. Behind the so -called “earth consciousness”, it is also the original intention of “not disturbing”. Therefore, AESOP’s physical stores are a micro expression of brand environmental awareness.
In terms of product design, AESOP also fully reflects its own environmental concept. For example, everyone who has used AESOP knows that most of AESOP products use amber bottle. The design of the bottle not only comes from the minimalistism of the brand’s passion, but also blocks ultraviolet rays to protect the bottle in the bottle from being damaged, which can reduce artificial preservatives usage of. In addition, because of the use of glass that does not react with the material, AESOP also launched the corresponding empty bottle recycling and canned plan, which greatly reduces the waste of materials.
Of course, as an expert in skin care and body care, AESOP can get countless fans around the world, and it comes from the brand’s skin care philosophy. AESOP believes that skin is the final expression of our interaction with the outside world. Therefore, skin health is not only related to the products used, and the way of physical and mental health is also the key to keeping the skin healthy.
Therefore, I believe that health on everything has been committed to use
High -quality plant extract and antioxidant ingredients
Production can protect the skin’s healthy products, so that the skin can be nourished and satisfied from the inside out. AESOP never pursues overly exaggerated surface effects, and has implemented respect and nature to all aspects of the brand.
For a long time, AESOP not only develops healthy and scientific products, but also hopes to nourish users through artistic philosophy. This fully reflects their classic annual gift box projects. Since 2012, AESOP will launch an annual gift box every year in November, such as the “attractive map” annual gift box released by the Dutch artist Iris Van Herpen in 2018; The annual gift box of “Muse and Myth”; the annual gift box “sensory chronicle” inspired by literary works in 2020 and so on. After a few years, this convention has received the eager support of AESOP fans, and it has also made the time worth looking forward to at the end of the year.
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2018 Gift Box / Attractional Public Map
2019 gift box / muse and mythology
Gift Box / Sensory Chronicle 2020
This year, AESOP has also launched a brand new one
Gegies of 2021 Praise the annual gift box
Essence There are a total of seven gift box sets, each of which is named after the key characters in life. The gift box packaging uses a completely recyclable carton design, and each gift box suit is associated with the certified charity. It can be described as a kind of kindness that connects the brand concept.
Personal favorite is
“The Mentor
/refer to
Director “gift box
The inspiration of its name comes from the “guidance” inspired by its own wisdom and thinking ability and helping others. I wonder if there are such people around you? The charity corresponding to this gift box is
“Create UK”, a group engaged in special children and disabled children’s education activities
Essence This gift box project allows those young people with hearing impairment to have the opportunity to participate in creative art lecture classes, allow them to participate in groups that explore the earth’s issues, and express special insights with their own thinking and ability, as if others are ” Guide “exist.
The Mentor / Instructor Gift Box
Milm seeds clean face 200ml
Milm seeds antioxidant and surgery tune solution 200ml
Milm seeds antioxidant and efficient essence 60ml
The gift box contains three torrent skin skin care products suitable for most people’s skin, including 200ml of parsley seed cleaning noodles, 200ml of corona seeds antioxidant skin, and 60ml of corona seed antioxidant efficiency. The brand has also launched it for this
Chinese Special Gift Box
The parsley seed series has always been with many fans with extraordinary antioxidant protection effects, which is a classic of AESOP. You know, the oxidation process of the human body is inevitable. It is part of our metabolic function. Although oxidation is the cornerstone of human health, the free radicals will be released in the process, which will be destroyed by the healthy cells, and aging will happen. Many foods in nature contain antioxidants that can neutralize free radicals, which are conducive to the repair and protection of cells. Based on this concept, most of AESOP products contain antioxidant ingredients. The parsley seed series is one of the best representatives and one of my favorite AESOP series.
another
“The Forager / Inteller”
Gift box
It is also my beloved thing. The “ingenu” here does not just refer to wise men who have smart talents. From the perspective of the brand, they are the “adhesives” that can always create connections for people who can always create connections for different ideas, personality, and world views. They are keen on the power of the group and familiar with the way of convening. They often appear in the lives of others like Bole Among them.
The Forager / Counsel gift box
Orange fragrance body cream 100ml
Bitter Orange Lemon body clean skin 100ml
The charity corresponding to this gift box is
“PhotographRaphers without Boarders” (non -border photographer) “
Essence AESOP specially formulated a five -year plan for this agency. During this period, the brand will fund ten photographers (priority to women, racial trauma people and disabled photographers) every year, so that the stories of vulnerable groups can be paid attention to. After all, understanding, empathy and feelings are the best way to melt difficulties.
In winter, you will miss the citrus aroma of summer. This gift box contains AESOP’s new body cleaning, including
Orange fragrant body cream 100ml and bitter orange fragrant body cleansing 100ml
Essence Open the packaging, and the orange fragrance is tangy in, and I feel that there are a few big oranges. I love orange fragrant body cream, which contains nourishing plant extracts and grapefruit, sweet orange and lemon skin essential oil. The absorption and moisturizing power are great. The nourishment of the skin after use is also difficult to refuse.
The generous praise of the annual gift box in 2021 is also included
The convener, guardian, leader, pilot, and listener five options
Essence Except for the classic series and new products from the brand in the gift box, each gift box corresponds to the charitable institutions that pay attention to different contents, focusing on the suffering and difficulties encountered by young refugees, marginal people, and indigenous children in society.
And this is also where the brand’s “generous gift box” is “generous”. Generosity is not unimportable and simple, and the love for others is also a kind of self.
Now, all 7 gift boxes can be purchased at AESOP Isso Tmall Overseas Flagship Store, or you can click the applet below to view it directly ~
Finally, make a end with a poem I admire very much. Many people who have been hiring in life experience have the determination and courage to gain wisdom from nature. But sometimes, when the time of transit is relocated, the ultimate belonging of that period is not only from nature itself, but also from the same reason for us to nature, the world, and others. This may be the fundamental to “meaning”.
AESOP Kyoto Concept Store
Essence
The Mentor / Instructor Gift Box
The Forager / Counsel gift box
I know to the woods
Because I want to live deliberately.
I wanted to live deep
And Suck Out All the Marrow of Life
To put to rout all that was not life
And not, when I came to die
discover that I have not lived
——Henry David Thoreau,
“WALDEN”
The Mentor / Instructor Gift Box
The Forager / Counsel gift box
Regarding AESOP Isso, have you ever used their products, and have you ever felt?Have you been to the shops around the world again?
Please leave a message and forward it below.We will choose two, and send AESOP The Forager Zhizhi and The Mentor Instructor Annual Gift Box
set.
Thank you for reading and message.
Written narcissus
Some pictures photography Rinka