In 2016, it is known as the “E -commerce Promotion New Year”. In the context of consumption upgrades, e -commerce platforms have really “made consumers”. The “chopped hands” who just ended “11 · 11” to buy and buy, and today we ushered in the 12.8th anniversary of the Vipshop, which is nicknamed “2016” by netizens as “2016 stocking the last opportunity”. More than 80%of the 300 million registered members of the Vipshop are women, so this special sale carnival has attracted the attention of the majority of women. According to relevant surveys, some women’s online shopping users’ attention to the 12.8 anniversary of Vipshop even exceeds the “11 · 11” and “Black Friday” just passed. The last opportunity of and beauty products.
Vipshop data shows that the “12.8 Anniversary Celebration” was officially launched for 58 minutes, and the order volume has exceeded 1 million orders, which is nearly twice the same period last year. Purchasing power. The fastest order of “Chop Hand” comes from a female member of Wuhan City. The “Anniversary Celebration” is only 9 seconds on sale. ——Heelong Rose Qin Run sharing gift packs; the highest amount of orders comes from a crown member in Shanghai. After selling for 1 minute and a half minutes, he purchased a Ms. GUCCI Purple Water God Shoulder Bag. The price is 13778 yuan, and the 500 yuan red envelope discount can be used.
“Surprise Guan Special Price” product victory over Zhou Dong recommended “Good Stock” to be snapped up by crazy
The most sought -after on the anniversary of Vipshop is the 100,000 products marked with the “Surprise Official Special Price”. “Value combination” is 1080 pieces, “JNBY long-sleeved long-sleeved down jacket” sells 543 pieces, “Mercury Home Textile 1.8M bed European-style big blooming six-piece set-Mengsha Ya Song” sells 1890 pieces. Nianhua 3/4 of the thick super soft mold cup bras “sold 2,364 pieces, becoming” the most sales “; in addition, digital home products in the” surprise official special batch price “are also very popular, JBL wireless Bluetooth portable outdoor speakers , Supor Ball Intelligent Series Rice Cooker 4L, Puppy PUPPY Vacuum Capital, etc., has become a best -selling product in this category.
Beauty, mother and baby continue to be heated up to sports outdoor products into “new pets”
During the anniversary of the Vipshop, beauty and mother -to -child products continued to be popular with fashionistas and hot moms.数据显示,美妆类商品总销量超过40万件;其中,超值套装SK-II 神仙水大开眼界礼盒,售出1097件;Olay玉兰油新生素颜五部曲,售出1560件;欧莱雅复颜Anti -wrinkle firming the daily cream limited edition of 1032 pieces. The total sales volume of maternal and infant products reached 250,000, of which the Angle Star Products Blue Blue Camorfing Dinosaurs Mid -long down jacket was snatched up to 830 pieces, and Pigeon wide -caliber PPSU bottle 240ml (green) sold 1342 pieces , Gangbao’s ultra -thin dry refreshing urine pants big packaging sold 1,489 pieces.
In addition, this winter sports project is popular, the enthusiasm of consumer outdoor sports has risen, and the sales of outdoor sports products are amazing. To the present, the category is much higher than the same period last year. Among them, New Balance men’s and women’s sports shoes have been robbed of 1034 pieces. Outdoor sports well -known brand wolf claws Jackwolfskin men’s and women’s jackets/velvet clothes sell 1002 pieces. 973 sports clothing will also be sold for series of sports clothing.
The counter clothing brand is now “snap -up trendy” and “online shopping” is unstoppable
In the 12th anniversary of Vipshop, the cabinet clothing brand showed a strong attraction in the hot -selling explosive product. The total sales volume of Tory Burch, which was presented to Vipshop for the first time, reached 5039, of which Tory Burch classic metal logo decorative round head Multiple colors of single shoes were snapped up; Teenmix, a subsidiary of Belle Group, sold 634 pieces of the same light golden female short boots in the autumn counter. Nearly 30%of different styles of clothing are grabbed in one hour.
“Health” Niannian Hot Word Australian health care products sell
This time, Vipshop International South Korea, Australia, Japan, Europe, America, Hong Kong and Taiwan, including the topic halls, brings top global spikes. Among them, Australian health products are concerned about “health” this year, and sales have risen. Australia’s Swisse collagen oral liquid is 500ml, 856 pieces have been sold, 540 pieces of 220 grains of Blackmores natural propolis capsules in Australia, 400 grains of Healthy Care deep -sea fish oil capsules in Australia have been sold.
Imported milk powder, as a long -term popular product of Vipshop International, is also no exception this time. Australian APTAMIL milk powder sells 2306 pieces, Bellamy’s Bellami organic baby milk powder sells 542 pieces, and 578 pieces of baby milk powder in Hero Baby, the Netherlands, and infant milk powder. Become the three big explosions.
After the 90s, the niche/designer style fashion big coffee is recommended for brand popularity
In addition to global spikes and international brands, this 12.8th anniversary celebration, Vipshop launched the “Global Pink Forces List” area, “Jiaren” editor -in -chief Deng Li, Wanbo Xuanwei Chairman Liu Xiping, well -known host Li Jing, famous fashion fashion Designer Zhang Chi leads the world’s most trendy and most fashionable items. According to Vipshop data, the Chi ZHANG brand autumn and winter series, D2C designer down jacket series, dense fan tide Fan Chinese style designer women’s clothing series with personalized advantages, loved by young users in the 90s, became the brand of post -90s users collected and purchased Commodity “sales king”.
The most “crazy” Sichuan people in the five cities in the country still love fur
From the perspective of Vipshop data, members from Beijing, Shanghai, Guangzhou, Chengdu, and Wuhan purchased, and jointly occupied the TOP 5 list of orders. Vipshop faithful members can be described as the core cities of domestic consumption, and also shows the attractiveness of Vipshop’s special sales model. In the highlights of consumption in various places, in winter, Chengdu members still like to enjoy life and buy fur.
As the world’s largest special e -commerce company, the Vipshop has always adhered to the fashion special model of “selected brands, deep discounts, and time -limited buying”, with the help of full self -operating advantages, buying the buyer’s advantages in 11 countries and regions around the world, and the full full -time, the whole The genuine guarantee advantages of the industrial chain have successfully selected domestic and international genuine big -name goods for more than 200 million members, and at the same time become a trusted shopping and fashion life entrance to members. On December 8 this year, Vipshop will be accumulated for 8 years, and continues on the road to surprise manufacturing. The “fun” surprise benefits such as singing and “Surprise Art Museum” have brought “shopping” surprise benefits through preferential products and high -quality prices, and giving back to the over the past 8 years of trust and companionship with extraordinary surprises.