The concept of the concept, returning to nature outdoor life is also one of the novel casual ways.
Like last year’s first outdoor activities “weekends under the sky”, the small events that are limited to 200 people have gathered more than 500 people involved. It can be seen that Outdoor is popular in China.
Japan in outdoor, has more than 60 years of history, Japan Outdoor Equipment Expert Snow Peak, this year, this year, it has directly built a comprehensive outdoor park for the outdoor sports enthusiast.
“Snow Peak Land Station Hakuba”
Snow peak conceptual diagram of outdoor park
Stand up recently frequent Snow Peak in our sight, actually its history than the North Face, Patagonia.
Only due to the limitations of the pricing and the sale store, there is no top two in the spread of Snow Peak, but the gold total glow, which does not affect Snow Peak has become the most hot outdoor brand in recent years.
Moreover, under the popular trend of “urban outdoor” mix, the fritters also feel that outdoor equipment has long been limited to playing water in the mountains. I believe everyone will see the street shooting of Pitti Uomo men’s weeks in recent years.
Just know that it has a lot of fire!
Snow Peak originated in Japan in the 1950s, at that time, the outdoor equipment was only suitable for Europe and America’s large pieces, so the mountain well of love outdoor sports began to create this brand with their own needs.
Snow Peak was founded by Shanjing Yushan in 1958. Because the brand has always been high-end mountaineering utensils in the previous stage, there is no relationship with the popularity, so there will not be more details.
Shanjing pear sand
As the third generation after the brand, this outdoor business has a wide range of outdoor, not only to manage the brand, but also serve as the chief designer of Snow Peak.
In 2014, the pear sand in Snow Peak was not like only a few generations. She has a new idea for the brand, so she combines the practical outdoor schools laid in the former people with traditional Chinese cultures. It has created a Snow PEAK clothing line that is more suitable for modern aesthetics.
Snow Peak In the palm of the mountain well pear, the outdoor utensils in the past two years have not only become a taste of home. Clothing series also started
Steering more suitable for daily
. And Snow Peak is also a more Japanese flavor than other “Japanese Branch” outdoor brands in my eyes.
Japanese designers are the most good at absorbing external impacts and effectively combined with local culture.
Snow Peak realized that many young people in Japan have no heart to inherit, so that many folk traditional cultures are uninharmonized, so the brand is started in 2018.
Rejuvenating Japanese traditional processes.
Snow Peak’s “Renaissance Series” first cooperation object selected the brand’s most traditional Japanese Niigata Prefecture
Blue dyeness and knitting technology
. Weaving technology utilizes different ratings and combinations of lats and weft yarns, so that the surface of the fabric is rampant.
Snow Peak’s First Wave Renaissance “” After the sale of traditional is highly praised, the subsequent second wave is looking for the dye shop of Yili County.
“Beijing Dye Store”
Among them cooperate with dye stores
The series is a cloth made of Japanese traditional techniques, and then the newly cut, launch long version, wide pants, etc.
New home outdoor
In addition to continuous discovering traditional craftsmanship, Snow Peak has not fallen as a professional outdoor brand innovation.
Like a brand of specially strong heat resistant Aramid fabrics in the first day of the brand, the Takibi functional apparel series of brand unique design languages is released.
The Takibi series is priced, and many people are afraid, but the appearance of traditional crafts is equipped with octa lightweight materials, Aramid fireproof materials, FR waterproof coating and other black technology. The image thought that the durability of the fire is not afraid. Cost-effective.
With the maturity of the product line, Snow PEAK relys
New home outdoor aesthetics
“Excellent and practical products, low-key design aesthetics have won many fashionable people’s appreciation. And the most representative, undoubtedly” the most wearing Chinese “–Eugene Tong
Eugene Tong is directly expressed:
“When I was still in the” Details “magazine, I fought Snow Peak and I instantly like this Japanese outdoor brand. Because not only outdoor, I often wear it in the city.”
Snow peak is more mature brand temperament also attracts countless brands of request cooperation, and even Supreme has two requests for Snow Peak two times, but every time they are refused by Shanjing Pear, this is not only the brand’s trend of impetuousness. It is also a bottom gas that is low in the flow era.
But compared to rejecting SuPreme, this bold move, Snow Peak is always “guarded oneself” in cooperative brands. This “rest” is in the pursuit of quality, “Guide” in the outdoor taste. As soon as possible, maybe Supreme is a real reason for refusing.
Snow peak 19ss
And in some long-term partners of Snow Peak, there is only a professional outdoor boots brand Danner, the king of the shoe. key.
Snow Peak X Danner Trail Field Pro boots
Snow peak x NB Extreme Spec R_C4
Take the recent cooperation with New Balance, Snow Peak does not use the “old shoes” of the big heat, but to put the target of technology outdoor shoes. At the same time, the series is like a work clothes, and the tooling vests connected to the backpack, each piece can see the “New School Outdoor” in Snow PEAK.
At the same time, Snow Peak and Timex’s cooperative expressions are also impressive. This cooperation uses Timex Camper’s basics, and when the scale on the dial is left, only 4 hours to 7, and this concept has also been derived from the average time of the sunrise and sunset, very special.
Snow Peak X Timex Camper
Snow Peak adheres to the outdoor taste to lead the trend. In the 20 spring and summer series, there will be a number of traditional costumes in Japan, and a series of items such as vest, jacket, strap pants, bathrobes are launched with function fabric.
Snow Peak is more suitable for wearing in the city and outdoor, with a neutral design running, with a line, an abstract pattern design, showing Snow Peak’s own aesthetics,
The so-called outdoor, not only to escape the way the city is stressed, but also a kind of city yearning for outdoor living tastes. Only we know that you are small, it will continue to board the peak.
So with it stayed in the shape of “urban outdoor”, find a good weather tried to step out of the house, feel the sunny fresh air outdoors.
Shanjing pear sand