Men’s pants are a man’s philosophy of life, and of course, it is also a problem.
For men, an ideal pair of pants must not only meet the basic needs of fit and comfort, but also set off their own taste and temperament, under this dual demand, male consumers who have always not paid attention to details always have to go through the “torture” of various pants to find their own.
Once they find a suitable pair of pants, most men will wear it “to the end”
Pant length, pants shape, waist and hip comfort, matching in different occasions, these problems about men’s pants are the “growth road” that almost every man has experienced.
Like the most common online shopping nowadays, the model in the picture is dressed slim and stylish, and only to find that the thighs can’t be stuffed into it when they wear it themselves. Even if I finally put it in and after a long day of work, I feel that my legs are wrapped around and around with rubber strips, and I can’t talk about comfort and breathability at all.
Although the pants can be changed when they are long, but it is too slim and strangles the thighs, the fabric is not breathable, etc., and the transformation or return is a problem.
01 Why is it so difficult to choose men’s pants?
As the famous playwright Mayakovsky famously said about pants, “I am a cloud in pants.” “Today’s men have changed from stereotyped images, like ever-changing clouds.
If shirts and leather shoes represent men’s taste and maturity, then pants represent men’s wisdom and mentality. But what often stumps most people is precisely a pair of pants. In an episode of “It’s Not You”, a job seeker came on stage wearing a black suit and black shorts. Unexpectedly, the young man who said “I don’t care about other people’s opinions” faced the question of the two judges, “You wear pants today, do you respect this stage?” “To what occasion, what kind of clothes to wear. He also hurriedly changed his words, “I’m in slacks.” ”
There are many similar situations, the fifteenth anniversary party of college classmates the other day. The brothers who used to be in the same dormitory smiled when they met: whether it was the back hairline, the oily face, or almost the same style of jeans, in the words of the former banhua, “just like quadruplets.” “Similar to programmers choosing plaid shirts, more men don’t know how to choose pants, either because others don’t look good or they don’t wear them well.
As a matter of common sense, this should not be a problem. Since the nineties of the last century, China has become the world’s largest garment production country, known as the “world’s trouser capital” production base is in China, tens of thousands of pants are produced every year. Chinese men who do not lack markets, styles, and money still cannot buy a suitable pair of pants.
As in the movie “When Happiness Knocks”, when Chris goes to find a job, his boss asks him: “What would you think if someone came to an interview without even wearing a shirt and I hired him?” “Then the pants he wore must be very elegant.” In the development of men’s pants to today, “elegant” not only means proper appearance, but also means comfort.
A pair of inappropriate men’s pants has an impact not only on individuals, but also on a group. For example, the low temperature of the central air conditioner in the office, women often have to wear a thin jacket in the office, but they don’t know that this is the lifesaver for the majority of men in the workplace. The more stylish the pants, the more slim they are, the tighter they are wrapped, which also leads to poor pants breathability. If the air conditioner is not turned on, many men in the workplace may be sitting on a hot pot.
If you look closely, you will find that some men sit for a long time, and cat’s whisker-like folds appear in the curved part, which not only looks cheap, but also makes the whole person look unspirited. The longer you sit, the more folds you fold and the more you languish. Don’t think that ordinary men don’t care if they are “long-legged oppa”, just embarrassed to say it.
And these problems are not just the design of the shape that looks like. The difficulty of men’s pants is that a pair of pants is a series of projects, including the design of the fit for different leg shapes, hips and waist circumferences, as well as the sewing and production process, as well as the development of breathable, wrinkle-resistant, elastic fabrics that are not only slim but also squat if you want to.
All this determines that “ideal men’s pants” is really just a legend?
02 Ideal men’s pants: slim and not tight, comfortable and stylish
As the country with the highest clothing production, can China produce truly reliable ideal men’s pants in the field of clothing?
After 2013, Chinese listed apparel companies have coped with the impact of e-commerce and the challenges of international brands on the other. The seemingly “affordable fast fashion” business model has brought powerful but short-lived competitiveness. In fact, evergreen brands are honed over time.
Apparently, the “Nine Muds” realized this and insisted on focusing on the pants for decades. This is a seemingly single, but in fact rich and challenging field. If “craftsman spirit” has become a guide in the past two years, then “Jiumuwang” has already used time and concentration to accumulate to interpret the true craftsman spirit.
Mr. Lin Congying, the founder of “Nine Muwang”, has three industries since he was a child: food, clothing and hairdressing. All three are related to people’s livelihood. In 1989, with his only savings and 72,000 yuan borrowed from relatives as a start-up capital, Lin Congying founded a garment factory in Cizao Town, Jinjiang City. From renting space, buying equipment, hiring tailors to training employees, the founding team led by Mr. Lin Congying did everything personally at the beginning, clearly defined the scope of production on “men’s pants”, and still hired senior tailors to guide them despite limited conditions, and every employee must receive at least one month of training before they can officially start their jobs. It is the insistence on “professional and good quality” that the product has been welcomed as soon as it enters the market.
As of 2019, the cumulative sales of “JOEONE” men’s pants have been 100 million[1], and in 2020, the well-known professional data research institute Euromonitor Information Consulting (Shanghai) Co., Ltd. issued a statement letter that “JOEONE is the world’s leading men’s pants expert in sales”, officially upgraded to “the world’s leading men’s pants expert”[2].
Under the endorsement of the market, as the world’s leading men’s pants brand, “Jiumuwang”, which has been established for 31 years, is even more energetic to make an “ideal men’s pants” for Chinese men. On September 10, the strategic press conference of JOEONE with the theme of “Leading China’s Men’s Pants, Leading Global Sales” was held in Shanghai. At the press conference, “Nine Muvers” signed former Zegna designer Louis-Gabriel Nouchi as creative director, and also cooperated with five internationally renowned fabric manufacturers from Italy, Germany and Japan.
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In the “2021 Spring Men’s Pants Trend Release” show, the small black pants, trousers, jeans, cargo pants, casual pants, etc. designed and produced by “Joeonewang” attracted warm attention. Among them, the little black pants is “Jiumuwang” and the world-renowned fabric research and development institutions to innovate to create a 360-degree elastic memory fabric, so that the little black pants have instant stretch, super elastic comfort, anti-wrinkle and unchanged wearing guarantee.
It is precisely because the little black pants concentrate the six core advantages of “Nine Shepherds” that it can become “ideal men’s pants.” ”
The six core advantages of JOEONE brand:
Focus: Started in 1989, 31 years focus on men’s pants.
Seiko: 23,000 needles, 108 processes, 30 times of ironing, 24 manual inspections [3].
Accumulation: Accumulated 12 million human data [4], with 6 major models.
Leading: Participated in the formulation of Chinese men’s pants standards [5], with 18 utility model patents in the field of pants.
Innovation: Research and development of highly elastic fabrics with a stretch rate of up to 4 times that of ordinary fabrics[6].
Hot sales: Men’s pants have sold a total of 100 million pieces, one every 7 seconds [7].
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“Do only one thing with all your heart and soul in your life”. It is not easy for individuals, but it is even more challenging for enterprises, to cope with the rapid changes in the market, but also to be professional and leading.
“Jiumuwang” has resisted various challenges in the field of clothing without wavering, and has devoted itself to making men’s pants and doing it to the extreme, just to solve the problem of male consumers’ difficulty in choosing pants.
Decades of consistent dedication have not only solved problems, but also established a reputation. It is not only the brand that has accumulated the trust, but also hundreds of millions of male consumers. This is what Chinese enterprises convey through a pair of seemingly simple but actually full of connotation pants, which is the care for the people, the confidence in life, and the struggle for the future!
[1] “Cumulative sales of 100 million pieces of men’s pants” data source: Joeone’s pants sales statistics from 1990 to 2019;
[2] “JOEONE is the world’s leading sales specialist in men’s pants” Source: “Euromonitor Information Consulting (Shanghai) Co., Ltd.; By sales volume of men’s pants in 2019. Covering 210 countries/regions around the world, all kinds of retail channels; Men’s wear brands with more than 15% of men’s pants sales and casual or business as their core products, Jiumuwang ranks among the top three in men’s pants sales; The survey was completed in August 2020. ”；
[3] “23,000 needles, 108 processes, 30 times ironing”: Joeunwang trouser process;
[4] Data source of “accumulating 12 million human body data”: Jiumuwang and Beijing Meidaojia Technology Co., Ltd. established cooperation to jointly collect the results;
[5] “Participant in the formulation of Chinese men’s pants standards”
National standard for trousers: GB/T2666-2017
National standard for washed and finished clothing: GB/T22700-2016
Denim clothing industry standard: FZ/T81006-2017;
[6] “Research and creation of high-elastic fabrics, the stretch rate is up to 4 times that of ordinary fabrics”: the test results of the certified testing organization are compared with the ordinary fabrics of this brand;
[7] “One sold every 7 seconds” data source: Joeone’s 2019 pants sales statistics;
(Image from Unsplash, Nine Muvers, Internet)
Curator: Sanlian. CREATIVE
Executive Producer: Efficient
WeChat editing/design typesetting: Wang Haotian
Author: Wu Nan
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