Burning dimension (ID: chaintruth) Original
Author | Yan Toshibumi
Edit | Rao Xiafei
Overseas, “Oriental Jews” Wen providers are quietly affecting the Internet.
The end of June 2021, the founder of braggadocio fried string Yuan Ze Lu have time to participate in sharing sessions, and talk to them to open stores in London and other places, in the course of the shop, will encounter some pit, such as stores opened more difficult, can not accept foreign Chinese snack culture. At this time, the audience a Chinese investor from Europe said, “how not to look for Wenzhou?”
Chinese investors in Spain who made a ham brand, then sold because of the epidemic, he is now in the country to find the right business and investment opportunities. In his view, the overseas Chinese community as well as local networks, the Wenzhou businessmen have a strong energy and influence. “The Internet Ye Hao, industrial investment or, if you want to sea more smoothly, you can try and multi-temperature co-operate.”
A cross-border electricity supplier company in Guangzhou, practitioners say, she’s a total of more than 100 large foreign distributors, including the development of a major European market, “Wenzhou although not particularly exposed, but they are indeed Chinese commodity important channel to the sea under the European line. “
In fact, not just domestic, overseas, particularly in Europe, Wen’s strength for all to see. According to 2018 statistics, the world’s 131 countries and regions, there are 688,000 Wenzhou business venture, distribution of more than 350 Wenzhou Chamber of Commerce.
The most famous story is the only product will be the story of the founder of Shen Asia. In 1998, before the creation of the only product, Shen Asia and selling Bluetooth devices Hong Xiaobo cooperation, then, is responsible for organizing the supply of Shen Asia, Hong Xiaobo responsible sellers in Europe, the domestic price of a $ 5 phone accessories that can be sold in Europe $ 500, the best of times, do several hundred million a year in revenue.
This is the pre-Internet era of cross-border electricity supplier of the most popular approach.
In 2008, Shen Asia CD products will create, Hong Xiaobo continue in Europe and procurement agency luxury brands, the average price of goods sold in 1000 yuan, but no open market. They then turned to the domestic supply chain procurement, with great success. In 2012, the only product will be listed on the NYSE, the market value from $ 1.2 billion all the way up to $ 20 billion, to survive in Alibaba and Jingdong siege.
Europe is China’s important sea Internet companies, the European market ARPU (
Average revenue per user
) Value is high, but relatively fragmented between national, multi-lingual, mostly self-contained, each country has their own special products, therefore, as a target market, is not conducive to enterprise platform to the sea. But Europe has a strong Internet penetration, also many talents, was born in Europe, a large number of enterprise source.
Europe as a target market is not big enough, but the degree of concern, it is very important. “Once the EU to recognize the product, can be used as a standard, knocking bricks in other markets.” Junlebao of a marketing person in charge of this evaluation. Junlebao milk prices is one of China’s exports to Europe.
And Wen business overseas, especially in Europe, have a solid foundation, even called “Oriental Jews.” It is said that in France, a unique warm business man, doing things gradually Jews out of the market, the world’s first Jewish businessman exclaimed: actually there are more than we can do business with people!
More and more entrepreneurs are considered in the process of European Internet sea, Wenzhou may be able to play a greater role.
Wenzhou in Europe
If I’m in Paris, the second generation of warm business, his father ran a local large supermarkets department stores, their company’s basic goods through trading companies in Wenzhou get, because the transaction is still active in Europe under the line, so they are willing to trade through way to achieve the circulation of commodities.
If the forest is also a quick sell settled in business on the pass, which is Alibaba’s B2C commerce site, is the world’s third largest English online shopping site. “We promote the site, locals recommend the site up and down in a single, this is the case, but also give locals bring concessions.” Lin Ruo said.
UP main one in Europe in the B station made a video of Wenzhou in Europe, she interviewed in Europe Wenzhou friend, the friend found that in Europe, the temperature in the restaurant business, tobacco, and foreign trade garment and textile industry and other industries took advantage of 85% of the European food and beverage industry, more than 60% of the French tobacco shop in Paris, the northern business hub of the city of Paris Aubervilliers90% of people over, have warm business background. The textile industry in the city center of Prato, Italy, the apparel industry is almost monopolized by Wenzhou.
And, in the clothing brand agency, Wen business have mastered a lot of resources, such as French fashion brand ELLE, Pourchet (
), Pourchet, as well as OEM GUCCI, PRADA and so on, many of which are an important source of domestic electricity business platform for luxury brands in circulation.
Figure / “Wenzhou family”
According to media reports, Wen business in Europe also took the initiative to put pressure airline, signed a long-term service contract with Dutch Airlines: Flight from Amsterdam to Hong Kong, to provide 2.5 euros per kilogram of freight charges for the warm business. This half cheaper than the regular delivery of goods are more than.
But the trap will occur. “Recently, a number of Chinese in the play A cargo, back in early September Bonded cartridge 900 yuan of goods, all A cargo.” An international brand supply chain businesses said. They procurement of goods in general and the European local human resources companies, “the Chinese will buy limited.”
Cross-border electricity supplier in Europe is warm makers of major concern. In fact, very early independent exploration of cross-border electricity supplier in temperature supplier in Europe, they take walking on two legs. On the one hand, self-built platform; on the other hand, relying on the advantages of localization, an agent for the relationship between European brands, to obtain the right to direct, and then sold on Jingdong or Alibaba and other cross-border electronic business platform.
For example, in 2015, founded 37VIP cross-border electricity supplier network and open channels of 37 Central European logistics speed transport, while in Europe if Liu Wen business into their own line of merchandise on the platform, on the other hand, they get more than 70 for the home in European cross-border electricity supplier in factory direct qualification.
Italy Shen Wen business had created a level called “our overseas buy” cross-border electronic business platform, according to media reports, “Our overseas purchase” at the end of 2015 in Shanghai opened a store next three lines,
But these platforms small size and limited resources that can be assembled, they open up the Chinese market need to face competition or Jingdong Ali Baba, very difficult, only to open up regional markets. According to Finance burning query, the Apple APP store 37VIP platform is the latest update in five years ago, this is only one application under review, and comment or worse. And “we buy overseas” was only able to exert influence in Jiangsu and Zhejiang provinces, and now are unable to store any information.
A long-term settled in Paris, France, Taiwan businessman said, Wenzhou district abroad have a certain influence, especially in the clothing, footwear and commodity trade category, with a strong supply chain and retail capabilities. But many people in contact with the temperature’s say, and temperature can be to do business, but they want to integrate into the depth of the district is difficult. “They have their own operating rules, so hold together, whether investment or trade, can do almost closed loop circulation.”
Wenzhou favor the Internet?
In the traditional impression, Wenzhou people seem to be more popular next line transactions, they are more adept at traditional business.
Wang Junjie users know almost where the business owner is Wenzhou. In order to catch the trend established electricity supplier sector, hoping to increase sales, invested several million dollars to make electricity supplier. Wenzhou is also the manager of the electricity supplier, due not put pressure on them to make an unprecedented commitment to electric provider.
It can be counterproductive, to go after a few million dollars to spend, in addition to doing a few websites and some software to replace the outer LOGO, almost nothing, 2012 with annual sales of almost zero in 2013, the electricity supplier business sales of only 5 digits now, this enterprise is the main electricity supplier went back to the Taobao shop.
Industries may be traditional preference of Wenzhou.
1980, under fellow with fellow friends with friends from Zhejiang (
) Spontaneously form nearly 10 million people the size of the “Zhejiang village.” They concentrated industry hardware electrical appliances, clothing, a small business can do almost all done, they do shopping bag counter and then build their own courtyard and shopping malls, step by step toward normalization from an individual.
Wenzhou is Beijing “Zhejiang Village” in the main, to create a moment of well-known shopping malls in Beijing warm, the city bursts curtains and other markets, in the Beijing area dahongmen walk a fine line over 20 years. They are happy the “Wenzhou in Paris”, “Wenzhou family” and other film and television works export its own culture.
Item soared in the “community across the border: Beijing” Zhejiang village “life history,” said Wenzhou in food, clothing and textiles industry took root, because these industries can be able to exchange for the greatest economic return with labor input.
Wenzhou is also keen to real estate, real estate group outside call them, carrying several hundred billion dollars of cash, single-handedly leveraging the north of Guangzhou-Shenzhen-off prices of capital, hands, and selling, you can get tens of millions of violence , snowballed into the next city. According to media reports, purchase shops in Shanghai and Wenzhou intention of the crowd, more than half prefer to purchase 30-50 million small shops, while a small part of the partnership to purchase more than one million dollars or even tens whole floor shops, offices.
But in the Internet age, it seems Wenzhou disappeared.
In Wenzhou, near Hangzhou and Shanghai and other places, whether it is electricity supplier, the game industry or investment industry are rare Wenzhou figure, it seems that they missed the Internet wave, far less than they do anything they want in real estate and commodity taxonomy. A lot of people will this situation is rooted in the tradition of doing business Industry Wenzhou importance due, they have accumulated rich family and community atmosphere pushing into many transactions can be achieved internally.
However, more people, which stems from the presence of space-time difference between Wenzhou and Internet industry. Embryonic development of China’s Internet is, especially in the 2010s after the open mobile Internet in the 1990s. In the 2010s, this time, a portion of the Wenzhou businessmen have accumulated very substantial material basis, they turned the game from the commercial capital, such as real estate, investment and so on.
But there are also in the domestic Internet resourceful people. For example, in the domestic electricity business district, the founder of the only product of Shen Asia called “Ma Wenzhou people most want to see.”
One co-founder of Alibaba Xie Shihuang is one of the Eighteen Wenzhou origin, he was in charge of internal investment in Alibaba, helping Ali to invest in mergers and acquisitions in various fields, leading the Hang Seng electronic acquisition, the number of Chinese media, light media, etc. excellent company, to help Ali get a significant amount of money, the outside world called “Ma’s shadow.”
The same time difference can also be seen abroad. Wenzhou tide to go abroad from the 1920s and 1930s began, since the 1970s peaked in the 1980s, Wenzhou smuggling phenomenon is quite common, only 1980– 1994 moved to Europe Wenzhou illegal immigrants on average per year there are 1.1 million people in France, the beginning, Wenzhou groups are engaged in the most marginalized sectors, so-called “three knives”: leather knife (
) And chopper (
Chinese Internet industry at sea, after the 2010s. 2010s, the Internet application tool to explore the sea, such as cheetahs, 360; to 2015, the sea phase of the game, such as Netease or Tencent; 2016, domestic electricity providers to accelerate the pace of “going out”, all kinds of traditional retailers electricity supplier giants, cross-border electricity supplier rookie, supply chain distributors, etc. have incoming accelerate staking their claims.
As overseas investors said, overseas Chinese and Chinese Internet development is fundamental both to sea two passers-by, two-dimensional world, there is no opportunity for dialogue.
Electricity supplier in the sea need to invest heavily in supply chain, logistics, warehousing and after sales, complex and costly for some overseas companies can only maintain presence in some areas, but have laid the supply chain and logistics warehousing capacity of Chinese companies overseas, two who will have more chemical reactions.
Now, with the rise of the second generation of Chinese entrepreneurs in Wenzhou, they will look into emerging platforms, combining capital accumulation and Internet platforms, and other aspects of cross-border electricity supplier, they began extending tentacles.
A larger market that truly localized
Alibaba sea strategy is to start with the local Chinese business started, and then gradually expand. 2018, Alibaba set out to sea on the strategy are: the sea dual-channel, eight overseas operations center, focused on brand support program. Among them, the sea are dual-channel service overseas Chinese in Southeast Asia hand wash and service local consumers lazada, Lynx overseas to “Lynx sea” of nearly one hundred million users locate mainly overseas Chinese.
“If there is no temperature supplier in Europe and Chinese businessmen, I think domestic cross-border electronic business platform is not likely to succeed.” Jingdong France Merchants distributor F2C e-solution-founder in 2016, said in an interview with the “Wenzhou Business News” interview. Merchants will be in France was originally aimed at the French local businesses, but only to find the contact process, depending on national circumstances and cultural differences, national teams and foreign businesses often have difficulties in the negotiations, but is active in a number of them with a warm business law to a lot of surprises.
China more and more sellers in the Amazon. Data show that in 2020 42% of the Amazon sellers head for the Chinese sellers, China accounted for cross-border electricity supplier on the Amazon US site has reached 63%.
But the risk of sea bell sounded. Public information, the end of April 2021, in the last five months, Amazon closed down about 600 Chinese brand sales rights, which involves about 3000 seller accounts, Pa extension involving Johnson, proud group, such as a tree head Department of big sellers.
“Since the establishment of the station may be one way out of trouble.” A cross-border electricity supplier in Guangzhou player says he has to find some local partners in the United States and Europe, since their portfolios self-built site, to achieve independent operation, but the investment is large.
Some people think that the role of the Chinese and there is no legend so much. “Chinese sea of imagination to give domestic Internet may be exaggerated.” An overseas students said. He noted that although Chinese and Chinese students may be the first users, it could be major users, such as love Fantastic Art, Alipay and other products, but the small size of the market.
Figure / “Wenzhou family”
But these Chinese can give China Internet companies in local compliance to support.
Xu Rui, a capital investor, said that “China Internet Corporation has a kind of thinking, and the sea is to serve domestic market, do a good job in the domestic market, but the new generation of entrepreneurs, from the first day of entrepreneurship Going to a global Internet company goals. “
An investor in an overseas investment agency said that in the early days, Japan has a sea company, and the basic middle-level or above is Japanese. Germans are also, such as Germany’s China Motors, the middle and high-level leaders are Germans themselves. However, Chinese companies are different from the sea. They pursue localization, in some sub-segment, early brands will also introduce overseas partners to cooperate, but in China’s dominant track, such as technology and operations, often Chinese Dominant.
“In the early days, the Internet is divided into the sea and the Chinese industry entrepreneurship. It is mainly the older generation Chinese attention, and the Internet is two people, there is time and space, but now, some Chinese second generation startup, more and more connected to the Internet They also participated in the China Internet Out of Hairy Business. “The above investors said.
In this investor’s view, only real localization, overseas, is the market of China’s Internet enterprises.
“Interactive and Reconstruction: Inheritance and Change of Wenzhou Wenzhou People’s Customs and Behavior – Taking Paris Wenzhou People”, Source: “Folk Research”
“How is Wenzhou people” occupation “Europe? “, Source: Earth Knowledge
“Wenzhou two people> Real version European Wen Shangruhang transition cross-border e-commerce”, Source: Wenzhou Business Daily
* The question map and the inside part of the paper come from visual China. Wen Zhonglin, Wang Junjie is a famous name.
* Disclaimer: In any case, information or opinions in this article does not constitute an investment advice to anyone.