The Beijing 2022 Winter Olympics are coming to an end. In this event, in order to express their enthusiasm, in addition to watching the event, people are also keen to pick “the same style of the Winter Olympics”. Not only the mascot Bingdundun, but also the same down jacket and ski equipment of athletes have become popular objects, and many “same styles” are sold out as soon as they are on the shelves.
At the same time, Chinese food has also gone overseas because of the “same style of the Winter Olympics”. In the vlogs of athletes from various countries, dumplings, bean bags and black technology mattresses are “out of the circle” together, making foreign netizens envious.
Opening ceremony into down jacket “large-scale planting site”
On the night of the opening ceremony of the Beijing Winter Olympics, in addition to the ice and snow feast, the down jackets of different national team members also rushed to the hot search, making netizens call out “down jacket fashion award”.
The brand sponsor of the Canadian jersey for this year’s Winter Olympics is the newly recognized sports brand Lululemon, a yoga-inspired company that creates technologically advanced equipment for modern people. In China, its most popular item is yoga pants, which are loved by fitness enthusiasts. Led by many European and American fashion bloggers, many female consumers regard it as everyday fashionable clothing. Before this Winter Olympics, few people paid attention to this brand’s down jacket products.
In fact, down jackets are not Lululemon’s strong point. To be able to attract the attention of the audience at the opening ceremony of the Beijing Winter Olympics, it is inseparable from the unique design. The uniform is a detachable long down jacket, the wearer can disassemble the zipper according to the real-time temperature change, so that the jacket can be freely switched between long, short and vest, and the removed part can also be used as a scarf and hat. This modular combination makes the bulky down jacket very practical, coupled with the warm red color is extremely dazzling in the ice and snow, for a while, the Internet is full of information about purchasing agents. A few days later, a daigou reported that the local stock in Canada had been sold out.
“Finland enters like a pack of little penguins!” The athletes wore gray down jackets and white beanies, and the Finnish jersey for the opening ceremony of the Winter Olympics also received a wave of praise. The local brand ICEPEAK, a century-old outdoor sports brand, is also well known to ski enthusiasts in China for its ski sports equipment. The Beijing Winter Olympics is the brand’s second official garment for the Finnish Olympic team after the Tokyo Olympics. The garments are made in cool grey and classic Finnish colours white and blue, made of wool and lamb’s wool for style and warmth.
The “National Flag Sportswear” launched by Anta, the official partner of the Beijing Winter Olympics, also quickly “out of the circle”. The blue down jacket that appeared at the opening ceremony of the Winter Olympics has become a product that netizens are vying to buy. The sales of down jackets and sweatshirts in its official flagship store increased sharply compared with the week before the opening, among which the Winter Olympic flag jacket and Gu Ailing’s sweatshirt were particularly popular.
The costumes of the Russian delegation are also ingenious. The shading of the down jacket is a puzzle of the Russian National Geographic, and many natural landmarks such as the Sochi coastline and Lake Baikal can be found; The Russian flag is also subtly presented, and the dragon-shaped shading on the long-sleeved sweatshirt is full of Chinese elements.
Black technology blesses smart devices to attract envy
In addition to the “down jacket large-scale grass planting site” at the opening ceremony, the same products of the Olympic Village have long been popular on the Internet through the vlog of athletes from various countries. The black technology smart bed is one of them, which has triggered a wave of envy from foreign netizens and asked “where can I buy this bed”.
Fast Chinese netizens have long “picked” out of suppliers. This smart bed, selected for the Beijing 2022 Olympic and Paralympic Winter Games, is designed with athletes as user objects and ergonomic principles. Among them, the “zero gravity” mode, which is widely praised by athletes, adopts the principle of zero-gravity capsule seats, raising the head by about 15° and the feet by about 35°, so that the heart and knees are at the same level, and the body pressure is evenly distributed, thereby effectively reducing the pressure on the organs and spine. At the same time, this bed also has six scene modes: TV mode, reading mode, help to get up, leg pressure relief, and one-key leveling, and wireless remote control intelligent adjustment, which unlocks more postures for users with one button.
In addition to intelligent use scenarios, the smart electric bed also uses a non-temperature gel memory foam mattress, which can fit the curve of the human body, effectively support the head, shoulders, waist, hips, legs and other parts, plus the use experience of turning over and getting out of bed is silent, providing users with a restful sleeping environment all night and enjoying deep sleep.
When freestyle skier Gu Ailing won gold and reached the podium, in addition to the same five-ring manicure and Tiffany ring, a smart ring Oura Ring was also quickly “ripped off”.
The smart ring is now in its third generation and has more new features than its predecessor, including period prediction, blood oxygen monitoring and real-time heart rate tracking. On the hardware side, a new heart rate sensor and more temperature sensors have been added. The new menstrual prediction function predicts changes in the user’s body temperature, which can effectively help women master the pregnancy cycle. Blood oxygen monitoring is similar to Apple Watch and helps monitor sleep quality. The function of heart rate monitoring is a must-have for fitness enthusiasts.
Athletes with fire ski equipment
If the Winter Olympics bring fire to ice and snow sports, Olympic champions should bring fire to the same ski equipment, and no one should object. On February 15, Su Yiming won the men’s big air snowboard championship at the Beijing Winter Olympics, winning China’s first snowboard gold medal. At the same time, the ski “gear party” was immediately “planted” by a Burton snowboard under his feet that had not yet been released. In fact, almost all of the world’s top skiers use Burton’s snowboards. SO YIMING USES THE NEW BURTON 22-23 CUSTOM SNOWBOARD (EXPECTED TO BE OFFICIALLY RELEASED IN OCTOBER THIS YEAR) AND WEARS BURTON ION LEATHER SNOWSHOES.
Burton is an American snowboard brand, founded in 1977 by Jack Burton, the “father of snowboarding”, is a snowboard “big guy” level existence, bright design to pull the visual effect.
The Oakley snow goggles, worn by almost everyone on the slopes, also caught fire. The brand specializes in the development of sports eyewear, and the optical coating of the unique technology allows skiers to see the outside environment clearly in different light, ensuring visual safety.
Winter Olympics same Chinese food overseas “out of the circle”
It’s easy to wear, easy to use, and delicious. The same cuisine of the Winter Olympics has also opened up a “situation” overseas. Yangzhou fried rice, steamed broccoli, sweet and sour lotus root flakes, cucumber egg soup… The Winter Olympics menu has a total of 678 dishes, and many home-cooked food tutorials have become the latest notes of food bloggers.
In the Winter Olympic Village, athletes are chasing Chinese food as much as competing for gold medals, and some athletes simply opened the “food broadcast” mode on social platforms.
In an interview with NBC after American athlete Julia Marino, who finished second in the women’s slopestyle snowboard competition, she said that her favorite food in the Olympic Village is dumplings, saying that she has eaten about 200 dumplings since arriving in the Olympic Village.
“This red bean-stuffed bun is my favorite food in the Winter Olympic Village, and I eat 6 every day.” Malta’s only competitor, Janice Spiteri, competed in the women’s halfpipe in snowboarding. On the morning of the competition, I had a bad appetite, so I put the bean bag in my backpack, and I took out the bean bag directly and ate it between the competition.
Swedish cross-country skier Jens Boorman also loves Chinese food, especially rice and different kinds of stews, and even tried octopus. American snowboarder Tessa Maude became a food blogger in the Winter Olympic Village, and in the food vlog, she shouted to scallion oil cakes, dantan noodles, and mapo tofu: “It’s delicious!” ”
The latest hot search “How good is Mr. Tony in the Winter Olympic Village” triggered a discussion among netizens, it turned out that a foreign athlete said that he had cut the best hairstyle in his life in the Winter Olympic Village, and even Chairman Bach came to the Winter Olympic Village to experience a haircut. In the face of a variety of “out of the circle” products and services, netizens quipped: “I can see it, they are here for the New Year.” ”
Text/Reporter Chen Si