On December 2, the 2021 China Association for Quality Annual Conference was held in Beijing, the meeting announced the high-profile 19th “National Quality Award”, 14 years of promoting excellent performance management, continuous pursuit of high-quality development of Hongdou Group, together with Wahaha, Yili, Wuliangye and other enterprises won this heavy honor, is China’s textile and garment industry, but also the only enterprise in Jiangsu Province to win this award.
The 19th National Quality Award selection, with the theme of “embracing digital transformation, promoting quality innovation, and continuing to pursue excellence”, adhering to the principle of “high standards, strict requirements, less and refined, and setting benchmarks”, after qualification review, data review, defense review, on-site review and deliberation by the National Quality Award Review Committee, Hongdou Group stood out from more than 120 application units and won the 19th “National Quality Award”.
The excellent performance model is the “diagnostic measuring instrument” of organizational operation and management, and it is also a systematic and scientific enterprise management model and method. As a multinational group enterprise involving four major industries of textile and garment, rubber tires, yew health and park development, with two listed enterprises and overseas branches in New York, Singapore, Spain, Myanmar, Thailand and other overseas branches in the United States, Hongdou Group began to introduce the excellent performance model in 2008, and after three stages of initial introduction, comprehensive promotion and continuous improvement, it has always adhered to the use of the excellent performance model, comprehensively explored the shortcomings of enterprise operation and management, and formed an organizational governance model with Hongdou characteristics. Lead enterprises to continuously improve business quality and management maturity, and promote the sustainable development of enterprises. Over the years, Hongdou has trained 500 excellent performance self-assessors, and at the same time carried out the organizational business maturity evaluation work combining external experts and internal self-assessment for 8 consecutive years, and achieved excellence in process management through continuous PDCA cycle improvement.
The process of excellence in pursuit of quality also leads to superior results. Over the years, Hongdou has always ranked in the forefront of “China’s Top 500 Private Enterprises”, and the “Hongdou” brand has leapt to the 79th place of China’s “Top 500 Brands”. To adapt to the development trend of informatization and digitalization, the Group accelerated the implementation of innovation-driven strategies and accelerated online, making the Group’s digital intelligence at the forefront of its peers: Hongdou Industrial Internet Platform was approved by the Ministry of Industry and Information Technology as a pilot demonstration project of industrial Internet platform; The Group’s all-steel industry 4.0 factory, Thailand factory and Hongdou suit intelligent factory have been put into operation, and GM’s semi-steel vulcanization workshop has reached the operation of black light workshop, it is precisely because of the 5G + smart factory to help “quality” manufacturing upgrade, Hongdou Group won the 2021 national quality benchmark; The Group has always been user-centric, creating differentiated explosive products such as Hongdou men’s 3D high-elastic pants, Hongdou small white t, red bean velvet soft underwear, and Maxima anti-tyre, which are favored by the market; The GMV sales of Mini Programs in the official store of Hongdou men’s clothing exceeded 100 million yuan in the first half of the year, exceeding last year, and won the “Industry Benchmarking Award” in the category of Tencent’s Mini Program Multiplying Action Apparel. The tireless pursuit of quality has also enabled Hongdou Group to reap many quality achievements, and has successively won the “2009 National Textile Implementation Excellent Performance Model Advanced Enterprise”, the 2014 “National Industrial Enterprise Quality Benchmark”, the highest quality award in Jiangsu Province – 2017 “Jiangsu Quality Award”, the first prize of Asian Quality Innovation Excellent Project, etc.
After the on-site review of Hongdou Group by the on-site review team of the National Quality Award, Hongdou Group was given a high evaluation of its commitment to excellent performance. Li Qiang, the leader of the on-site review team, said in an in-depth and meticulous evaluation of the advantages of Hongdou Group that over the years, Hongdou Group has always attached importance to cultural construction, shaped a corporate culture system with love culture as the core, and become the spiritual food for the rapid development of the enterprise; Based on party building, the group has built a modern enterprise system + enterprise party building + social responsibility trinity organizational governance model, effectively transforming the party’s political advantages into the competitive advantage development advantages of enterprises, exploring a modern corporate governance road with Chinese characteristics, and promoting the high-quality development of enterprises; With brand building to promote market development capabilities, Hongdou gradually achieves the goal of building a world-class enterprise; In the process of development, the group always regards talent as the first priority of enterprise survival and development, strives to build a first-class talent team, always pays close attention to technical infrastructure, continuously enhances technological competitiveness, and constantly helps supply chain and intelligent factory construction with a good information foundation.
It is reported that the “National Quality Award” is an award approved by the Party Central Committee and the State Council, undertaken by the China Association for Quality, and is a high honor in quality awarded to organizations that implement excellent quality management and achieve remarkable achievements in quality, economy and social benefits, in order to guide and motivate all kinds of organizations to pursue excellent business quality, enhance comprehensive competitiveness, better serve users and society, and constantly consolidate the foundation for high-quality economic and social development in China. After years of standardized operation and development, the award has become a national and national quality award on a par with Japan’s Deming Award, the American Portolić National Quality Award, and the European EFQM Excellence Award.
World-class enterprises need first-class management excellence, and our performance excellence management is always on the way, said Zhou Haijiang, Chairman of the Board of Hongdou Group. In the future, Hongdou Group will continue to promote excellent performance management, promote enterprise quality change, efficiency change and power change, always put product quality and consumer interests in the first place, accelerate the high-quality development of enterprises, and accelerate the construction of world-class enterprises.
This article originated from the financial world